Professional Documents
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Decision Making Tools
Decision Making Tools
Decision-Making Tools
Below are the brainstorming results which were discussed during the weekly lecture:
This brainstorming exercise is meant to generate ideas for the Eco Resort Hawaii
scenario. My group consisted of five members, and we all participated in this
brainstorming exercise.
Team members of my group are Yashleen Kaur (me), Pavani Cherla, Sachin
Kumar, Amandeep Kaur, Prinka Rani Sharma.
The project will be based in Hawaii, a tourist destination. Since many people stay at
resorts in this area, the water park and the salt spa will be ideal for the project.
Gym and emergency health services will be another attraction for the resort. Very
few resorts have the facility of these two. The spa and Jacuzzi are other important
attractions.
A renewable energy source is solar panel installation. Not only does it give
electricity, but it also raises people's awareness.
Everyone enjoys comedy and laughter. If you visit a popular tourist destination and
find something to make you chuckle and relax, that is just icing on the cake.
Modify all the hotel brochures and marketing material to reflect all-inclusive
Paired Comparison
Paired comparison is one of the best ways for reducing possibilities in decision-
making.
E: Modify all the hotel brochures and marketing material to reflect all-inclusive
A B C D E
A B C D E
B B D B
C D E
D D
E
A: 0; B: 3; C: 1; D: 4; E: 2
The paired comparison graph above shows this. The top three targets are Project
B, Project D, and Project E. With this method, we can rapidly narrow down the five
initiatives to just three based on relevance. The tool is advantageous when you
require more unbiased data to help you make a decision.
E: Modify all the hotel brochures and marketing material to reflect all-inclusive
4
B D E
Blue Hat Gym and Comedy It will show that
(Process) emergency health performances and your hotel is
services help events like that regularly updating
tourists to be keep tourists
active and the spa, happy and refresh
Jacuzzi will
provide additional
health benefits
White Hat Most of the Comedy shows Studies have
(Facts) tourists do not stay have more visitors shown that regular
for long. as compare to marketing affects
Therefore, the other events business directly.
gym will not work
much.
Red Hat According to me, Not only visitors Updating
(Feelings) people will have a but local people brochures and
craze for these will also attract to marketing
items for a short visiting regularly advertisements will
period only address that the
hotel is updating
regularly
Green Hat Gym and health Comedy shows Creating different
(Creativity) services will be are rare in town templates gather
there outside the attention
hotel
Yellow Hat Improves health It forms an event More inquiries
(Benefits) and leads to
monetary benefit
to the hotel
Black Hat High investment Arranging a hall Thinking new
(Cautions) and place creativity every
year
The six hats analysis offers many viewpoints regarding the same concept and aids in
determining how to carry out a specific concept. and concentrate on everything,
including process, facts, feelings, creativity, advantages, and prudence before
defining precisely which is superior.
After analysis and considering factors like cost, budget, and investment, I find that
Comedy theatre will be a good option with minimal investment and within the budget.
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References: