HAWASSA UNIVERSITY

INSTITUTE OF TECHNOLOGY
DEPARTMENT OF COMPUTER SCIENCE
GROUP ASSIGNMENT FOR ENTERPRENEURSHIP
AND SMALL BUSINESS MANAGMENT
GROUP MEMEBERS NAME ID NO

ZERHUN TEMA…………………………………………………0223/10

TEZERA TAJURE……………….……………………………..…0199/10

BEREKET MICKEAL…………………………………………….0072/10

DAGIM MEDHIN………………………………………………..0095/10

Submitted to BIRHANU TARIKU

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CONTENT PAGE
1, Introductory …………………………………………….…………………………….1

2, Executive summery …………………………………………………………………..2

i. Key to success ………………………………………………………………..3

ii. Objective ………………………………………………………………….3
iii. Mission ………………………………………………………………….3

3, Industry Analysis ………………………………………………………………………..4

i. Future outlook ……………………………………………………………….4

ii. Analysis of compotator…………………………………………………..4
iii. Market segmentation …………………………………………………….5
iv. Industry forecast ………………………………………………………..5

4, Marketing plan ……………………………………………………………………………6

i. Pricing ………………………………………………………………………. 6
ii. Control ………………………………………………………………………… 6

5, Description of venture …………………………………………………………………7

i. Product …………………………………………………………………….. 7
ii. services ……………………………………………………………………… 7
iii. Size of business ………………………………………………………….. 7
iv. Office equipment ………………………………………………………. 8

6, Organizational plan …………………………………………………………………….8

i. Management term ………………………………………….......... 8

ii. Identification of parents ……………………………………………. 9
iii. Management back ground ……………………………………….. 9
iv. Format ownership ………………………………………………….. 9

7, Financial plan ……………………………………………………………………………. 10

i. Sources ……………………………………………………………………………… 10
ii. Break Event Analysis ……………………………………………………….. 10
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iii. Cash flow …………………………………………………………………………11
iv. Profit and loss …………………………………………………………………..12
v. Cross margin ………………………………………………………………….. 12

8, Production of plan ………………………………………………………………….. 13

9, Assessment of risk ………………………………………………………………… 14

10, Appendix …………………………………………………………………………………..15

List of price ………………………………………………………………………….15

Letters …………………………………………………………………………….. 15

List of fig, chart and table.

Fig-1 , Management term …………………………………………………………………8

Table -1, Organizational budget ……………………………………………………….9

Table -2, Source ……………………………………………………………………………10

Chart -1, Break event ………………………………………………………………… 10

Table -3, Cash flow …………………………………………………………………………..11

Table-4, Profit and loss …………………………………………………………………….12

Chart -2, Cross margin ……………………………………………………………………12

BUSINESS PLAN ON DSTV HOUSES

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1, Introductory page
A, Name and address:- Generation of SOULI DSTV House

@ Hawassa Gorgada kabale round to circle.

B, Name and Address of principles:-

The principle of these DSTV house and Address:- Phone Number………………..

Emaile:-..…………………….

Cinema House
In generally, Cinema House is a competitive and productive business in nature
and enjoyment center. Also cinema House includes Biherawi theatre, DSTV
House and so on. But, also our business plan based on Generation of DSTV
House’s of SOULI:

Nature of Business
The Generation of DSTV House is a medium competitive and productive business
in nature and the aim of the businesses is in order to provide the customer of
Recreational and Enjoyment center.

Statement of Financing needed

For starting the Generation of DSTV and Recreational house in this souli DSTV
house is minimum of 1000,000 Birr needed.

From this dstv house is the most important of business idea of dstv house are
ensued by matching foot ball,film, and music’s……..etc

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2, EXECUTIVE SUMMARY
Generation is a small town that lost its only movies over 2 years, since then,
resident wishing to enjoy a regularly out at the movies have to drive about 8 mile
to theatre and once they get to the movies it usually a large antiseptic mega play
void at character Generation of DSTV House will be provide the residents of long
waited movie theatre .

The films shown will be second run ,relay of the most popular movies in to market
target markets, the building that will be house fealty the historic old DSTV house
built in 2001 and long time home to the souli DSTV house since it has been used
only accession ally for community function before its grand re-opening the owner
means souli will restore the building to its former glorys one of towns main
destination of regularly entertainment .

Generation of DSTV House has to owner SOULI and Tesafye has the skills exprit to
make this DSTV House succeed. At tesfaye has successful managed a large moving
house for five years, developing skills inDSTV management and movie selection
while establishing important relationship with key peaple in the industry Ato souli
has the skills and ability to restore and appigrade the building so that it carefully
be compertable and available for all customer and workers.

i. KEY TO SUCCESS
Proper film selection for the all dience and the DSTV environment.

Revenues from a mix o f traditional moveie fare and other snacks.

Carefull management of internal finance to control costs.

Great customer service.

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ii. OBJECTIVES
Healthy sales in first year more than doubling by year three.

Excellent revenues from concernions

Modest by stable profit margin year two

iii. MISSION
Generation DSTV house mission is to give our customer a big city
entertainment experience in Soli DSTV. Our customer will relax in comfort and
match high quality presentations of popular second-run movies, all with in
short wolk or drive home.

This is convenience that generation DSTV house residing have phad to do with
since the local DSTV house closed ten years ago

3. INDUSTRY ANALYSIS
A. Future out looks
This section of the analysis will detail the economic climate the movie theater industry, the
customer profile, and the computer on that the business will face as it progress through if
business operation.

Currently, the economic market condition in Soli DSTV is moderate, unemployment rate have
declined while prices have rise substantially. However, this should have animal impact on the
movie theater ability to generate revenues as many people attend movies many economic
climate. know in Gorgada Kebele the economic or the need of customer is good when we
estimate our future look.

B. Analysis of Competitors
This is one of the business plan that you must write completely on your own. The key to writing
a strong competitive analysis that you do your research on the local competition.

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Find out who your competitors are by searching on line direction and searching in your local. If
ther are a number of competitors in the same industry(meaning that is it not feasible to
describe each one) then show case the number of business that compute with you and why
your business will provide customer with service or products that are of better quality or less
expensive than your competition. Know in gorgada kebele there are new competition since this
idea is commited in Soli DSTV.

C. Market Segmentation
When in gorgada kebele , there are approximately 8,000 customers, Each year revenues
generates more than 150,000 of revenue providing jobs to more than 55.People in this DSTV
House, one of the common traits with in this market is to have 3D schema movies. As such, the
business may want to invest in specialized technology will a new the movie three dimentional
movies to the general public.

D. Industry forecast
Annual customer that will come to movie, theater, management anticipates that customers will
be a middle classman or women living in the service that get market.

Common traits clients include:-

 Annual house hold income 250,000

 Lives or works no more than 5 miles from company’s
 Will spend 20,000 to 50,000 movie theater.

4. MARKETING PLAN
Movies theater intends to maintain an extensive marketing campaign that will ensure
maximum visibility for the business in its targeted. Below is an overview of the marketing
strategies and objective of the company

A. Pricing
The hull have three parts:

Low cost……..10 birr per movie

Middle cost……..15 birr per movie

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 High cost /VIP……..20 birr per movie

B. PROMOTION
By itself DSTV hose have a speaker and Montarbo so to also this is a chance that give to
three(3)journalism to annolye the time at when new movie and football game is exist.

The other promotion method is by itself soli DSTV have community radit and also some time we
use announcing by car.

C. Control
` The business is while control by the owner of the company.

D.Distribution
The DSTV house to easily take for of peoples and families with in the targeted market.

5. DESCRIPTION VENTURE
A. Product
A distributed service directing the prospective forwards company’s that understand their
profile and willing to work with us consulting and direction forwards the right goal will be part
of the companies product as well.

The companies will have high level of trained prospects to choose from their application main
our aim is to enjoy the customer of soli DSTV in the brief way to our customer we give the best
service.

B. Services
Generation DSTV House will provide new film or movies including theater and music when the
football game is exist. specially when the customer is free we prepare the aniversary program
at that time we annonce for customer our service.

C. Size of Business

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Generation DSTV House will target the small, medium and large service(business) to the
customer as well as it would appear at least it you opened the yellow pages, that there is not a
need from another DSTV services our company provides (offering) a high quality, to fever rest
moiety service that customers our service will professionalism. We are professionalism and this
will be clear by our services to the customers.

D. Office equipment and personal

Different materials are required to establish the DSTV center and purchased. For example, pc,
power supply, multi meter, different table, chairs and also different software cable and other
many material which may needed for DSTV services.

A qualified employed are needed to required to do good DSTV task, those employed must have
good knowledge related with electronics and experiences needed in order to provide good
service to our customers.

6. ORGANIZATIONAL PLAN

Senior
management

Operation Administrative
staff staff

Facilities Customer Sales- Administrative

Accounting
management service marketing

Fig 1:- Coorporate organization.

i. The management term back ground are list or putted clearly

on the above fig:-1

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 ii. Identifications of partners or principal share holders

personal plan yearly

Years 1 2 3
Owners 66,000 birr 60,950 birr 68,859 birr
Associate 50,000 birr 51,500 birr 53,045 birr
Book paper 55,000 birr 59,740 birr 61,532 birr
Tax staff(seasonal) 45,000 birr 46,350 birr 63,654 birr
Administration staff 25,000 birr 25,750 birr 26,523 birr
Total 241,000 birr 244,290 birr 273,613 birr
Table 1: Organizational budget.

iii) Management form background

A key position in the campany , The office administration position demands extreme
organizational skills and attention to details some of the office administration personals
are:

1) Ato Soli :- General manager.

2) AtoTesfaye :- Assistance manager.
3) W/roAselefech :- Human resource manager.
4) Ato Merkine :- Maketing manager’

iv) Form of Ownership

Generation of DSTV House service center is soleplopritorshipcampany, The solepropator

under the control of Ato Soli and AtoTesfaye.

7) Financial plan
i) Sources
financing

Equity contributions management in rest 66,000

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Total Equity financing 66,000
Balk an lenders 34,000
Total financing 100,000
Table 2: Sources

ii) Break Even Analysis

30,000

25,000

20,000

15,000

10,000

5,000

0 50 100 150 200 250 300

Chart 1: Break even analysis

iii) Cash flow

Preformal cash flow

Years 1 2 3
Cash flow operators 152,225 222,217 289,262
Cash from 0 0 0
receivables
Operating cash in 152,225 222,217 289,262
flow
Table 3a.

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 Other Cash in flows

Years 1 2 3
Equality investment 25,000 0 0
Increased Borrowings 125,000 0 0
Sales of business 0 0 0
Assets
A/P inreases 37,902 43,587 50,124
Total other flows 340,127 43,587 50,125
Table 3b.

Cash out flows

Years 1 2 3
Repragment of 8,079 8,837 9,666
principal
A/P Decreases 24,897 29,876 35,552
A/P Increases 0 0 0
Asset purchases 112,500 55,554 72,316
Dividends 105,558 155,552 202,484
Total cash out flows 212,034 249,820 320,317
Net cash flow 88,093 15,985 19,071
Cash balance 88,093 104,015 123,149
Table 3c.Table 3a,3b&3c are cash of flow

iv) Profit and Loss

Month 8 9 10 11 12 1
Sales 45,080 44,195 68,425 45,425 45,540 655,290
Cost of 4,508 4,520 6,895 4,543 4,554 66,529
goods solid
Cross 90% 90% 90% 90% 90% 90%
margin
Operating 40,572 40,676 62,055 40,883 40,986 589,761
income
Table 4: Profit and Loss.

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 v) Cross Margin Yearly

70,000

65,000

50,000

45,000

30,000

0 1 2 3 4 5

Chart 2: Cross margin yearly

8. production plan
Employers are vital components of pro-vital profession quality cleaning

Service, therefore Generation cinema house will provide advantage pay. Additional employer
benefit and extensive application process to

Extract the highest quality of customers from all employers .there are

Many sub-contracted organizations there most of time provide us a loop as a needed action.

The primary source for the business will come for the sale of movie tick-

et to popular film to the general customer and worker in here, although this will be profit of the
business will come primary from sale of concessions.

The products will include traditional for that is solid in a theater such as drama, Dstv, candy,
hot dos, pretzels smoothies ice cream and related items.

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 9. Assessment of Risk
1. Weakness of business
 New position in the film industry
 Lack of huge hall
 Lack of new film mean with the official language
 Shallow resource base
 Most customer like the foreign film than their own country

2. Risk
 Loss of client to other provider
 Case of substitutes
 Losing touch our clients
 Time at which customer are free
3. New technologies
 3D means three dimention technologies

10.Appendix
List price

Foot ball game 10birr

Film - low cost 20birr

Medium cost 30birr

Highest cost (vip) 40birr

Foreign film new 50birr

Ice cream 10birr

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Letters

Ato soul

7534, danntoun device, MD

(332)-223 74320

Gorged kebele

Finance head

Dear Gorged kebele

Jammriting to introduce myself Yonas a customer of native DSTV vosse

I am responding to year advertisement in the local employment news for want of

DSTV house assistance for gorged Keble customer.

As you consecintre enclosed resume I have very strong background in DSTV house
management with over six year mark experience in condemn

My recent interpernership at London cinema house, England allowed are the

following advertising and strengthening committeemen skills

I believe the I could make significant and valuable contribution in your from. I
would appreciate to discuss my education and experience will be helpful to you.
Will be contacting you tomorrow morning on phone to talk about the possibility
of arranging interview. Thank you for your

Time and consideration.

Sincerely

ato soul
Senior customer film production

London, England.

Enclosure
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 1. Resuming resume ,tech
2. Letter of application by the head of department film production application
letter do.

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