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    Television remains the largest mass media for advertisers, though the growth of satellite broadcasting has led to a decline in audience sizes on terrestrial channels. However, satellite channels are often more niche-focused, allowing ads to target receptive audiences. While newer technologies allow viewers more control over ads, television—especially during peak times and major events—continues to be hugely expensive for advertisers seeking large audiences.

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    Television remains the largest mass media for advertisers, though the growth of satellite broadcasting has led to a decline in audience sizes on terrestrial channels. However, satellite channels are often more niche-focused, allowing ads to target receptive audiences. While newer technologies allow viewers more control over ads, television—especially during peak times and major events—continues to be hugely expensive for advertisers seeking large audiences.

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    © All Rights Reserved
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    8 views1 page

    Television Advertising

    Uploaded by

    Samoamin
    Television remains the largest mass media for advertisers, though the growth of satellite broadcasting has led to a decline in audience sizes on terrestrial channels. However, satellite channels are often more niche-focused, allowing ads to target receptive audiences. While newer technologies allow viewers more control over ads, television—especially during peak times and major events—continues to be hugely expensive for advertisers seeking large audiences.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    Television Advertising

    Television is the biggest of the mass media available to


    advertisers. However, in recent years with the growth of satellite broadcasting, the numbers of
    channels available has grown substantially. This has meant that the audience size on the
    established terrestrial channels has declined. However, new channels are often more focused on
    a particular market segment or niche, which permits adverts to be played to an audience which
    is more likely to be receptive to the message.

    Examples of Specialist Satellite Channels:

    • Fishing Channel
    • Eurosports
    • The God Channel
    • Fashion TV
    • Sailing Channel
    • Dating Channel
    • Extreme Sports
    • Travel Deals Direct
    • Create and Craft
    • Medical Channel
    • History Channel

    One potential problem facing advertisers is that newer technologies, incorporating a hard disk,
    allow the viewer to both record, and pause, live television. This also provides the opportunity to
    fast forward through the advert break, so removing any benefit to the advertiser.

    Peak time advertising costs on television can be huge as can adverting during major cultural and
    sporting events:

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