Professional Documents
Culture Documents
1. Introduction
In the first two decades of this century several factors have prompted
increased attention to the financial literacy of households and non-
professional investors. The cutback of the welfare state in Europe and the
demographic change (so-called ageing) in the G7 countries have caused the
responsibility for pension provision, financial and pension planning, health
care and unemployment and disability insurance to be gradually shifted
from governmental institutions and firms to individuals (Reifner, 2006;
Oehler and Werner, 2008; Lusardi and Mitchell, 2009; Aubram et al.,
2016). Changes in the public and private pension systems increase the level
Professor and Chair of Finance, Bamberg University, Department of Management,
Business Administration and Economics, Kaerntenstr. 7, D-96045 Bamberg, Germany. E-mail:
andreas.oehler@uni-bamberg.de.
y
Bamberg University, Department of Finance, Bamberg, Germany.
z
Assistant Professor of Finance, School of Business, Reykjavik University, Reykjavik,
Iceland.
§
Professor, Department of Intercultural Communication and Management, Copenhagen
Business School, Copenhagen, Denmark.
j
Professor of Finance, John Molson School of Business, Concordia University, Montreal,
Canada.
© 2017 John Wiley & Sons Ltd. Published by John Wiley & Sons Ltd, 9600 Garsington Road,
Oxford, OX4 2DQ, UK and 350 Main Street, Malden, MA 02148, USA.
306 Economic Notes 2-3-2018: Review of Banking, Finance and Monetary Economics
pension payments that students actually will receive), we assume that the
recent and current large differences between the pension systems’
replacement rates lead to differences in the portfolio compositions of
students in the four countries.
We claim that our approach provides a more realistic assessment of
financial literacy than prior concepts did. Instead of utilizing hypothetical
and purely theoretical textbook questions on portfolio diversification and
compound interest widely used by previous studies (see above), we focus
on applied financial literacy as reflected in the actual results of financial
decision making. The key assumption is that an individual’s actual financial
portfolio represents the most realistic measure of the person’s financial
literacy. Thus, the aim of our study is to examine financial literacy as
mirrored in young adults’ portfolio of financial products rather than
investigating ‘stored’ knowledge. In particular, we analyze young adults’
personal financial portfolios and contrast them with their stated financial
expectations and verifiable (‘objective’) product needs. Therefore, our
research contributes to a more realistic view of financial literacy and sheds
light on the real-life financial situation of young adults.
Our main results reveal that applied financial literacy among the
screened young adults in the countries we analyze appears to be good. More
than one third of the participants take care of their basic financial needs and
invest in the associated products. We attribute differences across countries
to their social and economic systems, which help explain that, for example,
a vast majority of Danish and German young adults have liability insurance,
whereas only one quarter of Canadian and German young adults hold
disability insurance.
With regard to additional financial needs and products, the results
show large differences among the product categories. On the one hand,
young adults appear to be well aware of accident risks and how to insure
against them. On the other hand, they hardly make financial investments or
contribute to voluntary retirement plans. This finding, however, does not
necessarily imply that young adults are financially illiterate; instead, it is
consistent with their low marginal net income, which needs to be taken into
consideration in a realistic approach to personal finance (Oehler and Wendt,
2017). In addition, it is consistent with the level of social security in general
and the specific pension system in each country. Surprisingly, the realized
and applied literacy of young adults as reflected in their portfolio structure
appears to be higher than what one would expect from their answers
regarding the products needed. Whether this effect is due to their parents’
involvement or whether it mirrors a response to media coverage about
younger people’s literacy is an interesting question for future research.
Our paper is organized as follows. In Section 2, we present how we
collect our dataset; we introduce our methodology and provide descriptive
mark the products they own. (3) The third set of questions is designed to
capture the students’ thoughts in relation to their personal finances. They
are asked to choose their answer to the questions on a scale ranging from
fully agree to disagree. (4) The final set of questions asks the respondents to
assess the importance of listed financial products on a scale ranging from
very important/always necessary to not important at all. The questionnaire
was developed and tested in Germany and translated afterwards. The
aforementioned items were selected from previous studies cited above, in
particular from the WDR (2010/2011) study, Oehler (2013), and Oehler
(2011). The questionnaire is provided in the Appendix.
Descriptive statistics of the respondents are presented in Table 1. Two
hundred thirty-three students participated in Canada, 53 in Denmark, 99 in
Germany, and 63 in Iceland. The mean (median) age of the students in the
full sample is 23 (22) years. The students in Canada represent the youngest
subsample with a mean age of 22 (median: 21) years. Students in the
German subsample are on average 24 (median: 24) years old. The samples
from Denmark and Iceland cover the oldest students with a mean age of
25 years and a median age of 24 and 23 years, respectively. The full sample
contains 46 per cent female and 54 per cent male students. With 46 per cent
and 35 per cent, respectively, the Canadian and German samples contain
fewer women than men. In contrast, the sample from Denmark contains
57 per cent and the sample from Iceland 56 per cent female students. In the
full sample, 63 per cent of the students already have work experience. The
percentage of professionally experienced students is highest in the Danish
subsample (81 per cent) and lowest in the Icelandic one (46 per cent).
The Canadian sample includes 122 third- or fourth-year students
(52 per cent). Roughly 25 per cent of the students are second-year and less
Age
Mean 23 22 25 24 25
Median 22 21 24 24 23
Std. Dev. 3.8 3.3 3.4 2.4 5.4
Gender
Female 46% 46% 57% 35% 56%
Male 54% 54% 43% 65% 44%
Work Experience 63% 67% 81% 57% 46%
N 448 233 53 99 63
Notes: We provide descriptive statistics of the participants’ age and gender based on their responses to our
questionnaire. We report the results for the full sample and separately for country samples. For the
participants’ age we provide the mean value (Mean), median value (Median) and standard deviation (Std.
Dev.). For participants’ gender we provide the percentage of female and male respondents. We further
report the percentage of students with work experience (Work Experience) and the number of participants
per sample (N). Example: The mean age of the 448 participants in the full sample is 23 years.
than 20 per cent are first-year students. More than 75 per cent of the students
from Denmark are in their sixth semester or beyond. However, the Danish
sample contains roughly 23 per cent first-semester students. More than
40 per cent of the respondents from Iceland have already finished two
semesters; less than 20 per cent of the Icelandic students are in the fourth
year of their study. The bachelor students of the German sample are, on
average, in their sixth semester, while the German master students are
evenly distributed among the first four semesters of their study.
As most of the students in our subsamples already attended some
business courses, we consider the sample of business students as a proxy for
economically educated young adults. Thus, our respondents might not be
representative of all young adults, but they represent a subgroup that is valid
as a prototype of economically well-educated people, at least in principle.
Assuming a continuum of financial literacy from illiterate to fully literate,
we hypothesize that our sample is closer to the literate pole.
In addition to examining the full sample, we separately analyze the four
country samples from Canada, Denmark, Germany and Iceland. To identify
whether potential differences between the students’ answers from different
countries are statistically significant, we employ non-parametric Wilcoxon
tests. We additionally use Wilcoxon tests to check whether our previous
results are influenced by gender effects. Since Oehler et al. (2017a, 2017b)
find that, on average, females show a higher degree of risk aversion in
investment decisions than males, we assume that females might own more
insurance products than males, while males are more likely to buy
investment products.
In addition, we use a series of conditional tests to analyze if young
adults actually own the financial products that they assess as being
important.
We present results in Figure 1 for the first set of questions that explore
the participants’ handling of their own finances and the finances of their
relatives. The answers show that most of the students (1) are aware of the
necessity to save for retirement; (2) know where they can ask for information
regarding personal finances; and (3) prefer to talk with their parents or
professionals (financial advisor, banks) about personal finances rather than
with friends. Sixty percent of the students already visited a financial advisor,
and 75 per cent of the students agree or fully agree with the statement that
they should start with retirement provisions as early as possible. At nearly
80 per cent, the highest level of agreement with the importance of starting
early to save for retirement can be observed among the respondents in
Canada and Iceland. The difference from the students in Denmark and
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
I have visited I should start My parents I know where My bank I take care of Friends help I regularly I take care of It’s important It’s
a financial saving for my take care of I can ask for does the job my children’s me with my visit financial my parents‘ to know who necessary to
advisor retirement as my personal information personal personal advisors personal I can ask occasionally
early as finances regarding finances finances finances abstain from
possible personal certain
finance expenditures
Canada D**/G/I D***/G***/I D/G/I** D/G/I D***/G***/I* D/G***/I** D**/G***/I D*/G/I D***/G***/I D/G***/I D***/G/I***
Denmark C**/G*/I C***/G*/I*** C/G/I** C/G/I C***/G/I C/G***/I C**/G***/I C*/G**/I C***/G***/I*** C/G***/I C***/G***/I
Germany C/D*/I C***/D*/I** C/D/I*** C/D/I C***/D/I C***/D***/I*** C***/D***/I*** C/D**/I C***/D***/I*** C***/D***/I*** C/D/I***
Iceland C/D/G C/D***/G** C**/D**/G*** C/D/G C*/D/G C**/D/G*** C/D/G*** C/D/G C/D***/G*** C/D/G*** C***/D/G***
Full Sample 60% 75% 38% 84% 46% 15% 11% 12% 15% 59% 59%
Germany is significant at the one-percent level. Less than 40 per cent of the
students state that their parents take care of their personal finances. Instead,
our survey reveals that most students have given some thought to having a
contact person in case they have questions about personal finance.
Between 79 per cent and 91 per cent of the respondents in each country
agree with the statement that they know where they can turn to for
information. However, it is unlikely that the young adults’ contact person
works in their bank, since only 46 per cent of the respondents state that their
bank does the job. While 54 per cent of the Canadian students rely on the
service of their banks, the percentages in the remaining countries are
significantly lower. Even fewer students get help from friends (11 per cent)
or financial advisors (12 per cent).
Fifty-nine percent of the participants state that it is not necessary to
know everything about one’s personal finances, but that it is important to
know whom to ask. While roughly three quarters of the students in
Denmark and Germany agree with the latter statement, only about half of
the students in Canada and Iceland confirm the importance of a contact
person. We find significant discrepancies among the country samples
regarding the necessity of abstaining from expenditures in order to save for
retirement provisions. In Canada and Germany, 65 per cent of the students
state that they would cut back expenditures for retirement provisions. In
Denmark and Iceland, the percentage of students agreeing with the same
statement is 20 percentage points lower.
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Liquidity Liability Disability Term life Whole life Travel Financial Financial Financial Voluntary Accident
provisions insurance insurance insurance insurance (health investments investments investments retirement insurance
care) with low risk with with high plan
insurance and low moderate risk and
return risk and high return
moderate
return
Canada 32% 25% 22% 33% 18% 56% 42% 30% 26% 8% 41%
Denmark 32% 66% 40% 32% 11% 76% 21% 9% 15% 15% 62%
Germany 60% 83% 25% 7% 9% 79% 62% 35% 30% 16% 58%
Iceland 46% 44% 43% 54% 24% 76% 22% 11% 16% 48% 67%
Full Sample 40% 45% 28% 30% 16% 66% 41% 26% 24% 16% 51%
neither) in Figure 3. Only 5–8 per cent of the students in all four countries
solely own disability insurance. The percentage of students who only
employ accident insurance is much higher and ranges between 27 and 37
per cent. While 15 per cent of the Canadian students simultaneously use
disability and accident insurance, 37 per cent of the Icelandic students
employ this combination. In Canada, 52 per cent of the surveyed students do
not use any kind of insurance for income protection. This percentage is
significantly higher than in the three remaining countries, where only 27–37
per cent of the students use neither disability nor accident insurance. We
assume that most Canadian students do not enter into such insurance
contracts because disability is covered by the Canada Pension Plan (CPP).
In addition to the monthly CPP disability benefit, the CPP also pays a
benefit to the children of the affected person. Taking this effect into account,
most of the students in the four countries are insured against income risks to
some degree, although they face more financial constraints than older
adults.
60%
50%
40%
30%
20%
10%
0%
Only Only Disability Neither
disability accident and disability
insurance insurance accident nor
insurance accident
insurance Wilcoxon Test
Canada 7% 27% 15% 52% (D***/G**/I***)
Denmark 8% 30% 32% 30% (C***/G/I)
Germany 5% 37% 20% 37% (C**/D/I**)
Iceland 6% 30% 37% 27% (C***/D/G**)
Full Sample 7% 29% 21% 43%
70%
60%
50%
40%
30%
20%
10%
0%
Only financial Only Financial Neither
investments voluntary investments financial
retirement and voluntary investments
plans retirement nor voluntary
plans retirement
plans Wilcoxon test
Canada 49% 1% 7% 43% (D/G***/I***)
Denmark 25% 8% 8% 60% (C/G***/I***)
Germany 60% 4% 12% 24% (C***/D***/I)
Iceland 11% 29% 19% 41% (C***/D***/G)
Full Sample 43% 6% 10% 41%
Figure 4: Retirement Savings With Financial Investments and Voluntary Retirement Plans
Notes: We report the percentage of students in Canada, Denmark, Germany and Iceland stating
that they own financial investments and/or invest in voluntary retirement plans or neither. We
further provide the results of non-parametric Wilcoxon tests per country in which we compare
the country’s values with other countries’ percentage. The symbols , and denote
statistical significance at the ten-, five- and one-per cent level, respectively. C, D, G and I
represent Canada, Denmark, Germany and Iceland, respectively. In the subsample of Canadian
students, for example, 49 per cent state that they own financial investments but no investments
in voluntary retirement plans.
retirement plans entail tax benefits, 29 per cent of the students use only these
instruments, and merely 11 per cent of the students make financial
investments alone to contribute to pension savings.
In Denmark and Germany, financial investments are the most
widespread way to save for retirement. Both countries, however, differ
significantly in terms of how many students save for retirement at all. In
Denmark, more than 60 per cent of the students do not save for retirement,
while 75 per cent of the German students do. One possible explanation is
that the German students have good reason to assume that the payments of
the German pension system will not be sufficient to cover their financial
needs during retirement phase. Of the four countries, Germany has the
highest percentage of people older than 65 years and the highest percentage
of public pension expenses in relation to the GDP, leading to a forecasted
net pension replacement rate of roughly 50 per cent (see OECD, 2015).
Therefore, students’ behaviour in the context of retirement savings can
largely be explained by the countries’ pension systems.
After participants indicated which financial products they own, we
asked them to assess the importance of certain financial products in question
set 4. Figure 5 shows the percentage of students who assess a product
covering basic financial needs as very important or always necessary,
demonstrating that 38 per cent of the students assess liquidity provisions at
least as very important. German students assess basic insurances as more
70%
60%
50%
40%
30%
20%
10%
0%
Liquidity Liability Disability Term life Whole life Travel Financial Financial Financial Voluntary Accident
provisions insurance insurance insurance insurance (health investments investments investments retirement insurance
care) with low risk with with high risk plan
insurance and low moderate and high
return risk and return
moderate
return
Canada D/G/I* D/G***/I* D*/G***/I* D**/G***/I D***/G***/I D/G/I D***/G/I*** D***/G***/I*** D***/G***/I*** D/G/I*** D**/G**/I
Denmark C/G/I* C/G*/I C*/G/I C**/G*/I** C***/G**/I C/G/I C***/G***/I** C***/G***/I** C***/G/I C/G/I*** C**/G***/I
Germany C/D/I C***/D*/I** C***/D/I C***/D*/I*** C***/D**/I*** C/D/I C/D***/I*** C***/D***/I** C***/D/I C/D/I*** C**/D***/I***
Iceland C*/D*/G C*/D/G** C*/D/G C/D**/G*** C/D/G*** C/D/G C***/D**/G*** C***/D**/G** C***/D/G C***/D***/G*** C/D/G***
Full Sample 38% 27% 25% 33% 23% 35% 22% 16% 11% 19% 45%
1
Results of the Wilcoxon tests are not separately reported in detail since the vast majority of
the tests show no statistically significant differences.
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Liquidity Liability Disability Term life Whole life Travel Financial Financial Financial Voluntary Accident
provisions insurance insurance insurance insurance (health investments investments investments retirement insurance
care) with a low with a with a high plan
insurance risk and low moderate risk and
return risk and high return
moderate
return
very important 70% 68% 51% 51% 39% 82% 67% 58% 64% 38% 63%
important for
certain
33% 51% 27% 28% 15% 70% 47% 39% 31% 17% 55%
occasions or
situations
important if other
occasions are 13% 25% 15% 16% 7% 53% 31% 13% 20% 10% 27%
already covered
less important 11% 24% 11% 9% 6% 33% 24% 13% 16% 2% 15%
not important 0% 25% 4% 5% 0% 17% 13% 15% 12% 10% 23%
Figure 6: Financial Product Ownership Among Young Adults in Relation to Their Assessment
Regarding the Necessity of These Financial Products (in Percent, Full Sample)
Notes: We report the percentage of students who actually own a financial product subdivided
by their assessment regarding the necessity of this financial product. For the product liability
insurance, for example, 68 per cent of the students who assess this product as very important
actually own liability insurance.
afford with their relatively low monthly income, for example, travel health
care and accident insurance.
We therefore conclude that—when taking into account young adults’
financial constraints and the social system of their home country—most
of the students in the four countries exhibit good financial literacy and a
realistic assessment of risk and return for their (financial) well-being.
crucial part of their financial literacy. The aspiration to get advice, however,
is not necessarily a (finance) domain-specific trait but rather a general skill.
This has important implications for the applicability of our results to other
young adults. Even if other young adults are probably less exposed to
financial and economic concepts than are business students, other young
adults might still be able to establish portfolios if they show similar efforts
to gather financial advice, like the business students in our sample.
Therefore, the actual influence of our sample selection on the external
validity of our findings could be rather small, in particular when young
adults seek advice from their parents or financial advisors when it comes to
personal finances. Nevertheless, further research on applied financial
literacy focusing on other demographic groups, both with respect to age and
circumstances or phases in life, such as other young adults, adults with
longer employment experience, or retirees, is very welcome. We are
convinced that research on applied financial literacy creates valuable
insights and will allow for the development of more helpful recommen-
dations for consumers in the field of personal and household finance. This
relates both to programs to foster financial literacy and to support for actual
financial decision making in an applied and practical sense.
REFERENCES
Appendix
Questionnaire
Comments:
In Canada, Denmark, and Iceland, the students received the
questionnaire in English as provided below. In Germany, students received
Fully
agree Disagree
Continued
Fully
agree Disagree
Fully
agree Disagree
Continued
Non-technical Summary
decisions on the one hand and their applied financial literacy on the other is
of particular importance because educational programs within (formal)
education and the associated interventions appear to be limited in their
success.
The aim of our study is to examine financial literacy as expressed in
young adults’ portfolio of financial products rather than in the accumulation
of information (“stored” knowledge). To achieve this goal we survey
448 students in Canada, Denmark, Germany, and Iceland. We analyze the
students’ financial portfolios and contrast them with the students’ own
assessment of their product needs. By doing so, we are not only able to
assess young adults’ applied financial literacy, but can also compare the
results across four countries with different social security systems.
Our results show that young adults are aware of the importance of
retirement savings and a contact person that provides necessary information
or advice regarding financial issues. Furthermore, differences in the
respondents’ behavior in the context of retirement savings can largely be
explained by the corresponding countries’ pension systems.
Additionally, the respondents’ assessment of the necessity of financial
products largely corresponds to their actual portfolio of financial products.
Overall, most students exhibit good applied financial literacy since they
have the motivation and skills to establish portfolios of financial products
that align with their personal assessments of the importance of these
financial products.
The implication of our findings for financial education programs is that
if these programs aim at changing young adults’ portfolios, they need to
comprehensibly point out the importance/unimportance of certain financial
products rather than providing theoretical knowledge about financial
products and mechanisms that does not reflect real-life situations.