MediBuddy - Order

Medicine online
Product Teardown - Learn in public challenge

-AKRITI JAIN
COHORT 10 | NEXTLEAP
Overview Mission Statistics

22
MediBuddy is a comprehensive To make high-quality Locations

one-stop health benefits healthcare accessible to

1500+
management platform. a billion people.
Employees

It gives members access to To combine the healthcare 90,000

doctors, hospitals, healthcare domain, science, AI technology Doctors partnered
providers, pharmacies, and and human intervention to

7,000
insurance companies to create a provide world-class preventive
Hospitals partners
world of possibilities for people and therapeutic healthcare

looking for healthcare assistance. services. 2,500

Pharmacies partners

User Persona

NAME MEERA ZAIN RIYA

Meera is a 65-year-old retired professor,

she wants her medicine to get delivered
GOALS to her doorstep at the start of every
month as she doesn't want to depend on
her kids.
Riya is an engineering student. She is
Zain is the founder of IT company. He
looking for comprehensive medical aid
wants to provide cashless Medical
help without buying insurance and extra
health services to his employees.
cost for subscriptions.

she is a high blood pressure patient who Mentally and physically fit employees
MOTIVATIONS many a time forgets to buy regular her will lead to 2x productivity for the Medical aid at affordable cost.
medicines. company.

Couldn't find an authentic service for Even after having an insurance

buying online medicine. policy, employees were unable to Not having enough money to buy
FRUSTRATIONS Every month same repetitive process find proper medical aid. insurance premium.
needs to be done to place an order.

"Being independent is the most valuable "A fit, healthy body—that is the best "Time and health are two precious
QUOTABLE QUOTE thing in the new world." fashion statement." assets for any student."
User Journey Map
User Journey Map
User Journey Map

Step 1 Step 2 Step 2.1 Step 3 Step 4

home page Enable location Location page Search or upload Search meds
User Journey Map

Step 5 Step 6 Step 7 Step 8 Step 9

In cart three categories of medicine Prescription uploaded,
Cashless/ online payment/ OOS. click proceed
Add Delivery details Apply coupon write review & Submit
Confirm Order
& proceed
User Journey Map User Experience
What stood out
Very aesthetic UI.
The buy medicine search tab is very efficient.
Call support after placing a medicine order.

What Doesn't
App got crashed twice at payment page.
Users are adding out-of-stock medicines, there is no
prompt to inform the user.
Online payment through Gpay/Paytm/UPI is not
available.

Questions Out of Curiosity/ Recommendation

Umm I got the voucher for Byju's classes for 4th
standard, Not sure what to do with that. Rewards can be
Step 10 Step 11
Order Confirmation Subscribe for refill improved.
Can I opt for the “Subscribe to refill option” after
placing an order?
 #orders placed

Key Metrics -
Order Medicine #sign-up

North Star Metric:

#Corporate partnered,
Primary Goal Metric, L1:
# cashless benefits,
#employees insured their
family,
Supporting Metric,L2 #aid without insurance

Thank you