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Table of Contents

Business Overview & Objectives

Mission Statement
Business Objectives
Business Overview

Industry Overview
Description of the Industry
Commerical Market Landscape
Participation Rates and Trends
Unique Business Opportunity

Competitive Summary
Major Competitors
Strategy Canvas
Strategic Overview

Market Approach
Target Market
Product Offering & Pricing
Distribution & Purchasing Model
Promotional Strategy
Social Media Marketing

Location and Facilities

Financial Needs & Startups

Startup Costs
Cash Flow Analysis

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 Income Statement
Break Even Analysis

Legal Overview
Legal Ownership Structure
Laws and Regulations

Executive Summary

References

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 Business Overview & Objectives

Mission Statement
Our goal is to meet the requirements and interests of our consumers by offering high-
quality, nutrient-dense, and practical freeze-dried/dehydrated food alternatives while
encouraging an active and healthy lifestyle. With innovation, ethics, and superior service, we
work hard to continually go above and beyond the expectations of our clients.

Business Objective
Our company's goal is to become a market leader in the supply of
freeze-dried/dehydrated food items while retaining a strong commitment to customer happiness,
quality, and affordability. By broadening our product offering, strengthening our production
capabilities, and utilising technology to optimise our operations, we want to achieve sustainable
growth and profitability.

Business Overview
Nature Yums is a freeze dried/dehydrated food business that caters to canoe outfitters
within the Madawaska Valley in Eastern Ontario. We offer individual meals as well as meal
packages for mulit-day canoe trips.

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 Industry Overview

Description of Industry
In Renfrew County, Ontario, Canada, the Township of Madawaska Valley is a township
municipality. It was created in 2001 by joining the townships of Radcliffe and Sherwood Jones
& Burns with the village of Barry's Bay. It consists of the communities of Combermere and
Wilno.

Commercial Market Landscape

Ontario's Madawaska Valley is a picturesque area noted for its outdoor leisure
opportunities and natural beauty. It is an excellent site for a dehydrated/freeze-dried food
business because it also has a thriving agricultural sector. In this commercial market
environment, we will look at the potential and difficulties that a firm like this might have.

During the past several years, the market for dehydrated/freeze-dried foods has been
rapidly expanding due to rising consumer demand for quick, shelf-stable, and nutrient-dense
food alternatives. Foods that are dehydrated or frozen are expected to have a global market worth
$54.8 billion in 2020 and $78.6 billion in 2026, rising at a 6.1% CAGR.

Although the dehydrated/freeze-dried food business in the Madawaska Valley is still very
modest, there is room for expansion. Several small-scale farmers and food processors in the area
might provide the ingredients for foods that are dehydrated or freeze-dried. Furthermore, the
region has the chance to capitalise on the rising demand for quick and affordable nutritious food
alternatives due to its close proximity to important urban hubs like Ottawa and Toronto.

If you run a dehydrated/freeze-dried food business in the Madawaska Valley, you may set
yourself apart from the competition by showcasing the area's natural beauty, using ingredients
that are acquired locally, and stressing the sustainability and health advantages of your goods.

In conclusion, a firm that produces freeze-dried or dehydrated foods would find the Madawaska
Valley to be an appealing site. Even if there isn't much of a demand for these goods in the area,

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there is room for expansion by emphasising regionally produced goods. The environment of
competition is difficult, yet distinction via branding and marketing might aid in gaining ground
in the industry. Last but not least, understanding the regulatory landscape is essential to ensuring
compliance and preserving the integrity of your goods.

Participation Rates and Trends

In Ontario, outdoor recreation is a well-liked hobby with a variety of possibilities for
people to enjoy. In Ontario, participation rates and trends for outdoor recreation have typically
increased in recent years. 94% of Ontario engaged in outdoor activities including hiking,
camping, and fishing in 2018, according to Statistics Canada. Moreover, between 2015 and 2018,
the proportion of Ontario who engaged in outdoor recreation activities rose by 1.8%. Due to the
province's dedication to promoting and protecting these spaces, outdoor recreation will continue
to be a common trend in the years to come. Ontario has a wealth of natural areas, parks, and
trails that provide residents and visitors with plenty of opportunities to enjoy outdoor activities.

Unique Business Opportunities

To develop dietary-specific meal plans for customers based on the duration of their trip
and their preferred diets. Customers can select from a variety of vegetables, meats, grains, and
other dehydrated/freeze-dried ingredients, and have them packaged together in pre-measured
portions. The meals can be tailored to fit particular dietary requirements, like being gluten-free or
vegan, and can be changed to fit the duration of the journey. This company can appeal to a wide
range of customers by providing a customizable meal plan service, from beginning canoeists to
seasoned outdoor enthusiasts who are looking for a quick and wholesome meal option on their
canoe trips.

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 Competitive Summary
Major Competitors

Competitors Food Types

Pure Choice Foods Ltds Freeze Dried

Harvest Foodworks Dehydrated Food Meals

AnHydra Dehydrated Food

Strategy Canvas

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Strategy Overview
This strategy canvas shows dehydrated and or freeze dried food companies that are
within a 3-5hr drive of the Madwaska Valley and the surrounding areas such as Algonquin Park
and Hastings Highlands. In order to determine the trends among operators and the market gaps
that need to be addressed, they are compared using 5 criteria.

My business approach is to research comparable companies and copy the qualities that
made them successful while also providing fresh and distinctive offerings. Algonquin Outfitters,
for instance, sells dried food and meals that are portable and are popular for multi-day canoe
journeys. Due to the fact that my target market is in the Algonquin Park region, this location is
also crucial to my success.

The target consumer would have to be on one of Algonquin Outfitters' guided river trips.
Unique experiences that the rivals don't provide are what make Nature Yums stand out. The food
firm will be able to outperform the competition if it is unique, affordable, accessible, and uses
food from local farmers and partners as well as effective marketing.

Market Approach
Target Market
The target market for Treehouse Resort may be divided into two key segments.
The first category consists of tourists who are travelling independently. The second is that people
embark on multi-day guided canoe expeditions on the Opeongo River and the Madawaska River
that are organised by Algonquin Outfitters.

There are two primary demographic groups in our target market. The first group is
the older Millennial generation (ages 18 to 30), who appreciate the outdoors but may not yet
have the disposable cash to pay for lodging, personal outdoor gear, or transportation to the park.
We provide reasonably priced individual portions of meals, snacks, etc. The second group
consists of baby boomers (aged 50 to 70), who have extra money to spend and are willing to pay

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more ($120 to $150 each trip) for multi-day guided canoe expeditions. Despite wanting all the
comforts of home when camping, they like being outside.
We cater to both couples and solo travellers, and we welcome canine companions. Our
target market includes those who are new to outdoor sports as well as ardent hikers and canoers
who may have already visited Algonquin Park but are searching for a different adventure. They
are located in the Madawaska Valley, Hastings Highland, and Algonquin Park. Yet, there is a
gap in the market with young adults (age 22-30) that may be filled by our services. The rivals are
currently marketing to couples (age 30-50) as well as families with children (age 5-15).

Product Offering & Pricing

Indivduals Meals

Product Offered Final Price

Dehydrated Apple Oatmeal (2 servings) $8.99

Freeze Dried Scrambled Eggs (2 servings) $10.99

Dehydrated Vegetarian Chilli (2 servings) $9.99

Freeze Dried Macaroni & Cheese (2 servings) $10.99

Dehydrated Creme Brulee (1 serving) $7.99

Freeze Dried Ice Cream (1 servings) $7.99

Meal Packages

Product Offered Final Price

3 Day Food Supply (breakfast,lunch,dinner,drink powder) $50.00

5 Day Food Supply (breakfast,lunch,dinner,drink powder) $75.00

7 Day Food Supply (breakfast,lunch,dinner,drink powder) $110.00

2 Week Food Supply (breakfast,lunch,dinner,drink powder) $115.00

30 Day Food Supply (breakfast,lunch,dinner,drink powder) $130.00

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Distribution & Purchasing Model
Online sales will be our main means of dissemination. Both visitors and the
outfitters I'll be working with will be able to make online payments for their meals. Write a note
while figuring out where and when to meet up with individuals or families who will be doing
self-guided outings. The same applies to the escorted canoe trips that will be offered on both the
Madawaska and Opeongo Rivers. Our advertising and marketing will be conducted mostly
online as will the majority of our company. There will be no fee for meeting up with clients to
hand them their meals.

Instagram and Facebook will be used by Nature Yums for social media marketing
efforts that will raise awareness of our business. The advertisements will promote direct
purchases by directing online visitors to our website. In order to ensure top search results for
guests seeking for light meals in Madawaska Valley, Hastings Highland, and Algonquin Park,
Nature Yums will acquire the advertising spaces through search engines like Google.

Promotional Strategy
The annual Outdoor Adventure & Travel Expo in Toronto will be the site of Nature
Yums' main advertising effort. For participants to try and evaluate the cuisine, Nature Yums will
provide both complete meal packages and sample portions. Participating at a renowned event
like the Adventure Show will further increase visibility of the dehydrated/freeze dried business
that provides affordable meals in the Madawaska Valley, Hastings Highland, and Algonquin
Park. In order to generate interest, we will also be handing away vouchers for a percentage off
their first purchase.

Social Media Strategy

We think that setting social media objectives in advance will enable us to adjust fast if
specific media efforts fall short of expectations. There is no way to determine a campaign's
success without these objectives. We won't just judge a post's success by how many people like
and comment on it, but also by how many people tag friends in our posts and how many people

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link to our page from other websites. All of these numbers and more are tracked by apps like
GhostHunter. During its inaugural season, Nature Yums plans to encourage outdoor recreation in
Algonquin Park and the neighbouring places, such as Madawaska Valley and Hastings Highland,
by posting images on Instagram that reflect our corporate culture.

Location & Facilities

Hastings Highlands

Algonquin Park

Madawaska Valley
Opeongo River

My main office would be in Bancroft, Ontario which is situated in Hastings Highland.

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 Financial Needs & Startups
Start-up Costs
The full cost breakdown for Nature Yums' start-up is provided below.

Assests Total Cost Amortization

Insurance $450.00 10

Rent $2,500.00 10

Packaging $1,500.00 10

Marketing $1,500.00 10

Office $1,500.00 10

Raw Materials $5,000.00 10

Vehicle Maintenance $150.00 10

Equipment Repairs $1,500.00 10

Total Cost $14,100.00

A total of $14,100 was needed to launch Nature Yums once all initial costs had been
added together. These expenses would be dispersed during the first season, and if not enough
money was produced to repay the loan, the debt would transfer over to the next. I will be taking
out a bank loan of $25,000 to assist cover the initial expenditures, which I'll repay in equal
monthly instalments. After around ten years, ideally fewer, the loan will be entirely repaid.

Cash Flow Analysis

Year 1: The enterprises will run from Spring till Autumn with a 30% capacity, which
would be split between our two canoe outfitters each month. We can run between both locations
from May to October, albeit some seasons will be slower than others.

Year 2: The firm is now operating at 50% of capacity; but, as shown in chart 3, it has expanded
the number of customers that will be using both outfitters. Making another trip accessible would

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be a terrific idea if all the existing excursions were to fill up. The corporation would not,
however, add a third trip if the first year did not meet the targets anticipated.

As both outfitters get ready to transfer from winter months to spring/summer months, I would
start dehydrating and freeze drying my food in Mid January until about the end of April so that I
can give myself a few months to start making big batches of different meals both with dietary
and non dietary and to have enough in stock so that when trips start to run in May, I have enough
to give to each guided trip that goes out for their multi-day trips.

Year 1: January 31, 2023 - December 31, 2023

Given that winter lasts longer in the Madawaska Area, these forecasts show that
customers won't start taking trips until May and until October. These estimates assume that
Nature Yums will operate at 30% capacity for the first year. These figures represent an
estimation of the number of customers who would visit each outfitter's location. The costs are
estimated based on the number of clients and how much food I would need to prepare for the
planned guided canoe outings.

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Year 2: January 31, 2024 - December 31, 2024

These predictions show that more people would be aware of the fantastic discounts and
pricing provided by Nature Yums. These predictions are made with the anticipation that the
spring and summer seasons would grow significantly busier the following year. Only the variable
costs brought on by an increase in consumers would cause the costs to rise.

Income Statement

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 The first year's net income was exceptionally low due to the significant fixed
expenditures brought on by car and bank loan payments. Although the variable expenses do rise
significantly in year 2, the ultimate net income at the end of 2024 is still profitable.

With this growth, the business would be able to utilise portion of that profits to either
open another store or buy additional equipment to boost sales. Another choice would be to use
some of the funds to the bank loan's partial repayment.

By choosing one of these three strategies, the business might greatly boost its income or
shorten the length of time it has to make bank loan payments.

This income statement demonstrated the potential prosperity of the business both now
and in the future. These results were quite encouraging, especially given that it is only operating
at 50% capacity. Ideally, over the next years, I can grow to collaborate with more outfitters and
bring in more customers.

Break Even Analysis

Nature Yums projects that, assuming the operating capacity stays at 30% for year one, we
will reach our break-even point, hopefully, within our three years of operation. In order for
Nature Yums to break-even, they need to generate $84,130.03 as indicated by the formula below:

93,900-11,578=82,322

82,322/93,900=0.8767

73,756.80/0.8767 = 84,130.03

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 Legal Overview
Legal Ownership Structure
The business Nature Yums will be a solo proprietorship. The owner will get a monthly
salary, and at the conclusion of each year, any money left over will be split between loan
payments and other costs, with the leftover money going back into the company.

Laws & Regulations

Information was found but too much to include
https://www.madawaskavalley.ca/wp-content/uploads/2021/02/ZB-2006-26-Consolidated.pdf
https://hastingshighlands.ca/wp-content/uploads/2019/08/2002-10-Business-Licensing-
Bylaw.pdf
Executive Summary

A company called Nature Yums produces high-quality, nutritious dehydrated and freeze-
dried snacks and meals. Our goal is to provide clients wholesome, delectable meal alternatives
that are quick to prepare and practical to eat, whether they do so at home, when travelling, or
while engaging in outdoor activities.

In order to preserve their original tastes, nutrients, and textures, we meticulously pick and
prepare a variety of items, including fruits, vegetables, meats, and grains. Without the use of any
artificial preservatives or additives, our products have a longer shelf life thanks to our innovative
freeze-drying and dehydration processes.

We at Nature Yums are dedicated to environmental care and sustainability. We source

our ingredients from local and regional farmers whenever possible, and we strive to minimise
waste and energy consumption in our production processes.

We are committed to giving our clients the best products and outstanding customer
service even as we develop and diversify our product offering. Naturally delicious, conveniently
nutritious!

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 References

https://hastingshighlands.ca/wp-content/uploads/2019/08/2002-10-Business-Licensing-
Bylaw.pdf

https://www.madawaskavalley.ca/township-hall/by-laws/

https://www.madawaskavalley.ca/wp-content/uploads/2021/02/ZB-2006-26-Consolidated.pdf

https://www.google.com/maps?
rlz=1C1ASVC_enCA936CA937&q=hastings+highlands+map&um=1&ie=UTF-
8&sa=X&ved=2ahUKEwjTu8qH7P39AhXdlYkEHWTsAUoQ_AUoAXoECAEQAw

https://www.google.com/maps/place/Algonquin+Park,+ON+K0J+2M0/@45.5539691,-
78.6055148,15z/data=!3m1!4b1!4m6!3m5!1s0x4cd5ddfec9f121a5:0x9a93da09f5147165!8m2!
3d45.55397!4d-78.59676!16s%2Fg%2F1tk9qdbq

https://www.google.com/maps/place/Madawaska+Valley,+ON/@45.5163009,-77.9693071,10z/
data=!3m1!4b1!4m6!3m5!1s0x4cd40e52b9a86a69:0x703bbb44e0a473f2!8m2!3d45.4884337!
4d-77.6783707!16s%2Fm%2F02rb309

https://www.google.com/maps/place/Opeongo+Lake/@45.6920797,-78.4574822,12z/data=!
3m1!4b1!4m6!3m5!1s0x4cd676d562323d01:0x19dfe7109f7f7a20!8m2!3d45.7288063!4d-
78.4029422!16zL20vMDN4bnBq

https://www.anhydra.ca/en/

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https://harvestfoodworks.com/

https://purechoicefoods.ca/

https://en.wikipedia.org/wiki/Madawaska_Valley,_Ontario

https://occ.ca/wp-content/uploads/State-of-the-Ontario-Tourism-Industry-Report-December-13-
2022-FINAL.pdf

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