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  • Annecture 01 - Market Research (Customer and Competitor Analysis)

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    The document contains a market research analysis for a new automotive repair and service business, including: 1) A customer analysis showing the types of vehicles serviced, quantities, purchase frequencies, core customer needs, and competitors' pricing. Major customers are Land Rover, Audi, and Mercedes owners. 2) A competitor analysis of 3 local businesses (141 Motors, Drive One, Merc Motors), their market shares, value propositions, advertising strategies, strengths, and weaknesses. Drive One has the largest market share but all competitors have high costs and service times.

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    Annecture 01 -Market Research (Customer and Competitor Analysis) (1)

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    The document contains a market research analysis for a new automotive repair and service business, including: 1) A customer analysis showing the types of vehicles serviced, quantities, purchase frequencies, core customer needs, and competitors' pricing. Major customers are Land Rover, Audi, and Mercedes owners. 2) A competitor analysis of 3 local businesses (141 Motors, Drive One, Merc Motors), their market shares, value propositions, advertising strategies, strengths, and weaknesses. Drive One has the largest market share but all competitors have high costs and service times.

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    © All Rights Reserved
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    40 views2 pages

    Annecture 01 - Market Research (Customer and Competitor Analysis)

    Uploaded by

    rohana
    The document contains a market research analysis for a new automotive repair and service business, including: 1) A customer analysis showing the types of vehicles serviced, quantities, purchase frequencies, core customer needs, and competitors' pricing. Major customers are Land Rover, Audi, and Mercedes owners. 2) A competitor analysis of 3 local businesses (141 Motors, Drive One, Merc Motors), their market shares, value propositions, advertising strategies, strengths, and weaknesses. Drive One has the largest market share but all competitors have high costs and service times.

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    © All Rights Reserved
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    of 2

    BM 2120: Entrepreneurial Essentials

    Business Plan

    Annex I
    Market Research (Customer and Competitor Analysis)
    a) Customer Research

    Customer’s Types of Quantity, Why do they Our Price Competitors Competitors’ Price
    Product Frequency and buy
    Services Time of (Core Use)
    Purchasing Purchasing

    Land Rover Repair 50 vehicles a Maintenance Rs.10000.00 141 Motors Rs.15000.00


    Owners month

    Service 100 vehicles a Maintenance Rs.3000.00 141 Motors Rs.5000.00


    month

    Audi Owners Repair 50 vehicles a Maintenance Rs.10000.00 Drive One Rs.18000.00


    month

    Service 100 vehicles a Maintenance Rs.3000.00 Drive One Rs.8000.00


    month

    Mercedes Repair 50 vehicles a Maintenance Rs.10000.00 Merc Motors Rs.25000.00


    Owners month

    Service 100 vehicles a Maintenance Rs.3000.00 Merc Motors Rs.15000.00


    month

    Page 1 of 2
    BM 2120: Entrepreneurial Essentials
    Business Plan

    b) Competitor Analysis
    Competitor Products Market Value to the Advertising & Strengths Weaknesses
    share customers promotion
    (%)

    141 Motors Repair/Service 30% Quick Service Advertising New diagnostic High Cost
    Service Guarantee Boards/social tools High Service Time
    media

    Drive One Repair/Service 50% Quick Service Advertising Experienced High Cost
    Service Guarantee Boards Employees

    Merc Motors Repair/Service 20% Quick Service Advertising Experienced High Cost
    Service Guarantee Boards Employees

    Page 2 of 2

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