CDMM - Inbound Marketing Task: Week-2

Week 2:
Strategize Audience Nurturing Process through Emails
Date:
9/14/2020

Your Name:
Richa Goel

Email Address:
richagoel.27@gmail.com

(Must be same as your email address used to register for the course)

Trainer Name:
Praful Jain

(If you don’t know, you can leave it blank)

Step 1: Define the Start and the End Points of Your Nurturing Process
To complete this step, refer to the instructions provided in Step-1 of the task.

1. List down the start-points of the business case.

Users visited the blog to download pdf’s, registered for an online event

2. List down the end-points of the business case.

Users interested in receiving mails

Copyright. DigitalVidya.com Task ID: IMW2

CDMM - Inbound Marketing Task: Week-2

Step 2:
Define a List of Blocking Questions that you want to address through Emailers
To complete this step, refer to the instructions provided in the Step-2 of the task.

List down all the blocking questions:

Q1) Why should I read the content on digital marketing on this blog
Q2) What are the topics that user can go through on the blog
Q3) Is the content available easy to grasp
Q4) Is the content updated and reliable
Q5) How does it help user to update his skill set

Step 3: Identify Content Types

To complete this step, refer to the instructions provided in the Step-3 of the task.

List down the content types:

Pdf Guides
Free webinars
Offer Query Resolution
Content Videos
Guide to the Digital marketing tools available (free/paid both)
Case studies
Available Digital Marketing Certificate information

Step 4: Identify Content Baskets

To complete this step, refer to the instructions provided in the Step-4 of the task.

List down the Content Baskets for each content type and blocking question.

Content Type Blocking Question Content Basket Remarks (if any)

Emails Why should I prefer Resolving queries It will help in
this blog /How will it establishing a
help to update my relationship with the
skill set user
You tube What can I learn Digital Marketing It will help in

Copyright. DigitalVidya.com Task ID: IMW2

CDMM - Inbound Marketing Task: Week-2

Topics attracting more users

Blog posts What are the Digital marketing It will be easy to
different things that I topics create
can learn
Webinars Is the content Different industry It will help in creating
relevant and updated topics awareness
Guides Is the content easy to Free/paid tools Remarks #5
learn available
FB Posts Is the blog Free quizzes, Will help in engaging
Popular/Can I find it competitions on Fb, users
easily Content posts
Content Type #7 Blocking Question #7 Content Basket #7 Remarks #7
Content Type #8 Blocking Question #8 Content Basket #8 Remarks #8
Content Type #9 Blocking Question #9 Content Basket #9 Remarks #9
Content Type #10 Blocking Question #10 Content Basket #10 Remarks #10

Copyright. DigitalVidya.com Task ID: IMW2

CDMM - Inbound Marketing Task: Week-2

Step 5: Create Content Publishing & Emails Schedule

To complete this step, refer to the instructions provided in the Step-5 of the task.

Identify the Frequency for all content baskets and list them down in the following table:

Content Type Content Basket Frequency

You tube Digital marketing topics Twice a month
Blog Posts Digital marketing topics Once a week
Free Guides/Pdf’s New updates/Tools Once in a quarter
Through emails Free query resolution Whenever receives a query
Quizzes, knowledge based
FB posts Daily Posts
content/Animated Content
Content Type #6 Content Basket #6 Frequency
Content Type #7 Content Basket #7 Frequency
Content Type #8 Content Basket #8 Frequency
Content Type #9 Content Basket #9 Frequency
Content Type #10 Content Basket #10 Frequency

Step 6: Creating Email Pipeline

To complete this step, refer to the instructions provided in the Step-6 of the task.

Write the email communication based on the instructions provided in this step.

1) Content type: Welcome Email

Hi XYZ,
Thank you for subscribing to Digital Canvas. Here, at digital canvas we strive to help you with the basic
knowledge of Digital Marketing and also keep you updated about the industry Norms.
Click here to know more
Cheers!
Team Digital Canvas
2) Content Type: Blog post
Hi XYZ, Last
time, we saw you were interested in reading about how SEO can improve your business, herein we
are providing with the Free TOOL Guide which you can keep handy while doing seo on your site.
Click on the link to download.
Cheers!
Team Digital Canvas
3 ) Content Type: Webinar invite
Hi XYZ,

Copyright. DigitalVidya.com Task ID: IMW2

CDMM - Inbound Marketing Task: Week-2

Would you like to know more about SEO Industry insights with the industry expert? If yes, then we
are providing a free webinar with Mr. ABC who has extensive 15 years of experience in Search engine
optimization.
Click here to register.
Cheers!
Team Digital Canvas

Note:
After filling up all the fields above, just save the file and upload it Step-6 of the task.

Copyright. DigitalVidya.com Task ID: IMW2