CDMM - Inbound Marketing Task: Week-1

Week 1:
Create a strategy to generate traffic on your online presence
Date:
9/7/2020

Your Name:
Richa Goel

Email Address:
richagoel.27@gmail.com

(Must be same as your email address used to register for the course)

Trainer Name:
Praful Jain

(If you don’t know, you can leave it blank)

Step 1: Take a business case

To complete this step, refer to the instructions provided in Step-1 of the task.

1. Business name:

Digital Canvas

2. Website URL:

https://bigdigitalmarketing.in/

3. Business type (eg. B2B or B2C)

B2C

4. Describe the business in brief.

Blog about Digital Marketing with the aim to provide the user with the basic and updated
knowledge on digital marketing

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CDMM - Inbound Marketing Task: Week-1

Step 2: Identify the Online Sources Target Audiences Are Visiting

To complete this step, refer to the instructions provided in the Step-2 of the task.

List down sources (Search Engines, Social Networks or Websites):

Search Engines: Google, Yahoo, Bing, and You Tube

Social Media: Facebook, Linked in Digital Marketing Groups.
Websites: Q& A sites like Quora, Reddit, sites like Neil Patel, MOZ, Hubspot, Semrush etc

Step 3: Shortlist Sources Based on Priority

To complete this step, refer to the instructions provided in the Step-3 of the task.

List down the most important sources (Search Engines, Social Networks or Websites):

Important Sources
1) Search Engine : GOOGLE
2) Social Media : Facebook , linked In
3) websites : MOZ , semrush , Hubspot, Quora

Step 4: Shortlist the Mediums You Will Be Going After

To complete this step, refer to the instructions provided in the Step-4 of the task.

List down the mediums against each traffic source in the table below:

Sources Medium
Google search Organic Search/ SEO
Google search Paid ads
Facebook Organic search
Facebook Paid ads
Website Visitors Emails
Website Visitors Refferals
Linked In Organic Search
Moz Baclinks through Blog Posts
Quora Answering querries
Source #10 Medium #10
Source #11 Medium #11
Source #12 Medium #12
Source #13 Medium #13
Source #14 Medium #14

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CDMM - Inbound Marketing Task: Week-1

Source #15 Medium #15

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CDMM - Inbound Marketing Task: Week-1

Step 5:
Identify the Magnets to Pull Users from Shortlisted Sources to Your Website
To complete this step, refer to the instructions provided in the Step-5 of the task.

List down the mediums against each traffic source in the table below:

Sources Medium Actor Action Magnets

Google Search Organic searcher Link the website Updated
link on Search Content on
Engine Digital
Marketing
Hubspot Referral Content Approve the An updated and
Publisher on submitted article relevant content
Hubspot piece on the
Digital
Marketing
Website Visitors Email Email Receiver To click on the Relevant info on
link the topic of
Interest
Facebook Ads Paid Facebook users To click on the Free Access to
AD link the Social Media
marketing PDF
Quora organic Quora user To click on the Solve their query
link mentioned
in the answer
Linked In Organic Linked IN Users To engage with Upgrade the Skill
the content set
Moz Referral Moz Users To read the Free transcript
transcript of white board
content event

Note:
After filling up all the fields above, just save the file and upload it in Step-5 of the task.

Copyright. DigitalVidya.com Task ID: IMW1