Case Study 8 Next Steps at Lululemon

Joel Girma

1. The introduction of a new service allowing customers to purchase online

and pick up in-store, as well as the growth of e-commerce markets in
nations like France, Japan, and Germany are the next major trends for
Lululemon to keep an eye on. The loyalty program entices customers to
join and pay a yearly fee in exchange for access to exclusive events and
in-store training, which increases customer engagement and loyalty, it fits
into this trend.

2. In my opinion, Lululemon's social media initiatives have been very

successful in creating a community and enticing customers. Several
factors, including the company's strong brand image, its high-quality
products, and its effective marketing strategies, which include social media,
are responsible for its success.

3. Clear navigation, thorough product descriptions, attractive design, and a

fast checkout process would be my criteria for rating the Lululemon
website. The website should load more quickly, be mobile-friendly, and
provide more comprehensive product information and reviews, to name a
few recommendations.

4. I would advise Lululemon to embrace contemporary trends like equality

and sustainability. Customers are becoming more conscious of their effect
on the environment, and companies that prioritize sustainability are
becoming more and more well-liked. Additionally, there is a growing
demand for inclusive sizing and diverse inclusion in the fashion industry. By
embracing these trends, Lululemon may enhance its brand image and
attract a wider audience.