SHELZ PHULKARI

Register with
DEPARTMENT OF HANDICRAFTS &
HANDLOOM JAMMU.
****************************
COPORATIVE SOCIETY
SHELZ PHULKARI , JAMMU.
Contact : 8717088299 , 9796888299
www.facebook.com/shelzphulkarijammu

www.instagram.com/shelzphulkari
 The phulkari program aims to bring
about a structural change in the
community otherwise entrenched
with inequality. It aims to empower
the marginalized rural woman,
generate sustainable home based
employment, which leads to greater
participation in the society, giving
these women a sense of fulfilment and
economic independence.

With the help of

DEPARTMENT OF HANDICRAFTS
& HANDLOOM , JAMMU

We started the Entrepreneurship

development centre Under
Karkhandar Scheme .
 Social enterprise for revival of
LANGUISHING CRAFT
& lost love for Phulkari handicraft while
empowering women artisans

We started our journey in 2017 from Home .

“Phulkari was an obvious choice as it's one
of the most traditional, pre-eminent
handicrafts and also one that needs the
most assistance. Often, assistance and
investment in real handcrafted Phulkari go
hand in hand with investing in the lives of
rural women.
If and whenever we are able to sell any
piece, good percent of the profit goes back
to the artisan.”
Another issue is the reticence, reserve,
and sometimes low levels of self-
confidence of the artisans themselves. To
empower the tradition of Phulkari, Shelz
Phulkari believes that they have to
empower the humans behind it. “Phulkari
is not their nine-to-five job; it is a tradition
handed down to them by their mothers,
grandmothers and so on. It is as much a
part of their life as much as it is a
livelihood that feeds them and sends their
children to school.”

And finally, our Life was totally changed

after Joining hands with
DEPARTMENT OF HANDICRAFTS
& HANDLOOM, JAMMU
We started the Entrepreneurship
development centre Under Karkhandar
Scheme.
 varieties of Phulkari
Bagh, Chope, Subhar, Sainchi, Tilpatra,
Neelal, Ghungat bagh and chammas.
Some samples made by team Shelz Phulkari
 Bagh, "the garden"
When the embroidery work was covering the whole surface
of the khaddar the phulkari was called a BAGH
("GARDEN")
The making of a bagh was requiring so much talent and
patience that it was kept for very special occasions.
Furthermore, the quantity of pat needed to achieve such a
piece was implying big expenses and thus was a way for
families to display their wealth.

Darshan Dwar
Darshan Dwar, that can be translated as "the gate through
which God can be seen", unlike other phulkari was not
made for a person but for a temple as an offering to thank
the gods after a wish had been fulfilled.

Vari-da-bagh
("Vari": gift offered to the bride by her in-laws)
This bagh was gifted to the bride by her in-laws
when she was entering their house, her new home,
on
the wedding day.
It is an exceptional fact as all the other phulkari were
part of her dowry and, thus, were provided by her
own family.
Vari-da-bagh is always made on an orange-reddish
khaddar and, except for its border and sometimes
a small decoration, it is always embroidered on its
whole surface with a single golden or orange
coloured pat.
Women artisans embroidering with Patt at
Learning Center.
 Women artisans Learning and
practicing different techniques and
patterns
 CATALOGUE
Hand embroidered Phulkari Dupatta
Length - 2.35mtrs
Base - Georgette
Fine embroidery in vibrant colors
Antique Khadar Bagh is traditional
hand embroidered phulkari made for
special Dogra’s wedding ceremonies.
Mostly used for wedding jaago night,
wedding day as a canopy and then
gifted to the bride. Khadar Bagh
phulkari is a symbol of happiness,
prosperity and wellbeing of a woman .
Khadar Bagh - Made on hand dyed
cotton cloth called khaddar with
embroidery of silk threads. Fabric is
hand spun and a handloom. Whole
surface of the fabric in this bagh has
been embroidered in geometric
patterns. Khaddar is strong and long
lasting. It is also used for decoration in
home & for gifting purpose
in weddings.
Woolen shrug with Hand Emroidery with
PHULKARI PATTERN . added more style
in latest fashion with traditional touch of
Phulkari .
 FUSION STOLES
Base Fabric – Pure Georget
Hand embroidery with beautiful colours
using Kantha Phulkari .
PURE DENIM
FUSION
JACKETS –
THIS
TRADITIONAL
HAND
EMBROIDERY
PHULKARI
WORK ADDED
MORE FUSION
AND STYLE IN
YOUR
REGULAR
DENIM WEARS
.
TRADITIONAL
AND ECO
FRIENDLY
JUTE BAGS.
WE GIVE A
TRADITIONAL
TOUCH WITH
HAND
EMBROIDERY
PHULKARI
WORK IN
JUTE BAGS.
SO YOU CAN
CARRY THE
REGULAR
JUTE BAGS
IN A
TRADITIONAL
WAY .
HAND
EMBROIDERY
PHULKARI
PURE COTTON
SUIT
Fabric : Pure
Cotton

Dupatta fabric :
Chiffon

Stitch Type :
Un-Stitched

Work : HAND
Embroidery

Clothing :
Salwarsuit
Dress Materials
With Dupatta
 Subber – Traditional Hand made
Embroidery Phulkari on Khadder
fabric.
It’s a tradition in Dogri wedding, Mother
gives this beautiful traditional Red dupatta
to her Daughter during the Vedi Time.
 HANDMADE KEY-RINGS
To add more colours in your everyday
routine , Shelz Phulakri brings you these
Handmade Multi colour key rings for your
Bags, keys , clutch purse….
 Traditional Phulkari work with
Resham thread on Kota Doria silk.
NOTE: This product has been embroidered
by hand and may have slight irregularities
that are a natural outcome of the human
involvement in the process
Kantha Phulkari Handwork Embroidery
on pure Georget fabric with multi colour
woolen Patt thread .
 PHULKARI POTLLI BAGS
Traditional Phulkari work crafted on
Potlli bags, on different fabric materials
like cotton, khadder , Velvet . This one
is our no-1 selling product for Indian
Marriages and gifting purpose.
Laptop sleeves Bags