“WHAT’S

WRONG
WITH
STUPID AND
UGLY?”
SMART AND SEXY IS
OUR ONLY HOPE
AND ONE WITHOUT THE OTHER
WILL NEVER BE A WINNING
FORMULA.

BRUCE MAU
Bruce Mau LiVE
Thursday, Sept 2 Bruce Mau Student Talk-Back
7pm USF Theatre I / TAT Friday, Sept 3
10am–NooN USF Theatre II / THR
Free and open to the public;
Reception & Book Signing follows Free and open to all students and faculty
at the USF Contemporary Art Museum / CAM

www.arts.usf.edu
 BRUCEMAULIVE
research · education · art

We Will Engage: Game Changers

Adventurers
Challengers
Innovators
Artists
Optimists
Entrepreneurs

“Love your experiments (as you would an ugly child),” “Don’t clean your desk,” “Make new words,” are just
a few of the rules that visionary, innovator, designer, and author Bruce Mau lives by. Calling him a visionary
seems lofty but then again he tends to tackle the lofty. From his book “Massive Change” to his most recent
“The Third Teacher: 79 Ways You Can Transform Teaching and Learning,” Mau communicates his vision of
changing the design of the world. Again, a lofty challenge, but be assured he will convince you that it’s a
lot easier than you think; just don’t clean your desk.

Informed by 25 years of studio experience in design innovation and collaboration with some of the world’s
leading artists, institutions and businesses, Bruce Mau has made the simple commitment to connect his
life and work to education and human development. Motivated by the idea that we need to rethink our
future and the way we will live in it, he asks in his widely successful Massive Change, “Now that we can
do anything, what will we do? What if life itself became a design project?”

“Massive change is not about the world of design; it’s about the design of the world,” explains Mau of
the book he published collaboratively with his “Institute without Boundaries” students in 2004. His main
motivation is that “a new world is evolving. It is driven by purpose and committed to sustainable human
development. The new world inspires and demands a new approach. Our future is no longer about selling
more stuff to more people – it’s about understanding our potential as citizens and designing and producing
shared prosperity and abundance.”

Bruce Mau LiVE

Thursday, Sept 2 Presented by:
7pm USF Theatre I / TAT USF College of The Arts Distinguished Lecture Series

Free and open to the public; Sponsored, in part, by:

Reception & Book Signing follows Arnold and Louise Kotler Memorial Endowment
at the USF Contemporary Art Museum / CAM Macy’L Distinguished Artist Lecture/Performance Fund
Lee and Victor Leavengood CAM Endowment
Stuart S. Golding Eminent Chair in Modern & Contemporary Art
Sam M Gibbons Endowed Chair in Architecture and Urban Design
Bruce Mau Student Talk-Back
Friday, Sept 3
10am–NooN USF Theatre II / THR
Free and open to all students and faculty