Director: Budget:

Edgar Wright- Previous WT $43m, Typical budget for the

films; Cornetto Trilogy (Sean company, with the most recent ten
of the Dead, Hot Fuzz, The films averaging a $38m budget each.
World’s End), Baby Driver
Special effects and known stars add
Distinct directorial style but to budget but with the amount already
doesn't fall into auteur spent, the film could have been made
category as he doesn't address in 3D/4DX/IMAX. This large budget
social realist issues. For increases commercial prospects.
example, Warp film director;
Shane Meadowes (This Is 6/10
England, Dead Man’s Shoes)
focuses on the social-realist
genre while keeping his style,
making him an auteur.

7/10

3D/4D/IMAX: Box Office:

Usually, an option with films of this budget. Global ($23m), US ($10m), UK
Helps draw in audiences to cinemas rather than ($3m), China ($600k), 31 territories
streaming at home. Useful tactic to use post
COVID-19, and a lost opportunity from the Multiple:
film. Used for the Working Title film Cats.
0.5x, distributed in 3,000 cinemas.
0/10 Very poor multiple, on average 3x
budget at box office is needed to
Ratings: Significant Awards: create a profit.
BBFC- 18, MPAA- R 2 BAFTA nominations, which appeals to a Important to note that release had
British/London audience, but a win would have previously been delayed due to
Expected for a film of this genre,
promoted the film more rather than just a COVID-19 restrictions, with cinemas
target audience is 18-34+ so
nomination. Won best horror film at closing and resistance from audience
doesn’t impact audience like
Hollywood Critics Association, an important to return.
Warp’s 18+, This Is England.
However, most cinemagoers are festival and critical opinion, and appeals to an
1/10
under-18s, so box office appeal is American audience. However, critical acclaim
is not as crucial for higher budget films,
Stars: narrowed.
considerably
compared to Warp indie productions.
Franchise:
2/10 Anya Taylor Joy, Matt Smith, Thomasin Working Title has previously
4/10
Mackenzie, Diana Rigg capitalised on large franchises like
Genre: Cats, or IP such as Beatle’s songs in
ATJ and MS are not A-Listers but have Yesterday. The recognizable aspect
established
Hybrid fanbases
(combination strong enough to create an
of genres)- helps with film marketing and has
audience horror
psychological interestfilm.
due Genre
to theirisnames. ATJ is scope for sequels. Edgar Wright is
morerecognized
popular withamong the horror/thriller
an older target genre, with also known for his Cornetto Trilogy,
MS being
audience, known
and more for his
likely to role as Dr Who (sci-fi), and has proven to create viable
both
receive relating to
theatrical the hybrid genre of the film.
distribution franchising, which could have been
DianatoRigg
compared helpsfilm.
a slasher draw in an older secondary used.
target audience. Little representation of
6/10 minorities (only one BAME supporting actor); 0/10
Working Title focus on Caucasian, middle
 Significant Festivals:
Premiered at Venice, one of the big
5 of film festivals, giving it scope for
critical reviews and marketing. UK
premiere at BFI London Film
Scores: Festival, as the film is set in London,
this appeals to a primary target
RottenTomatoes- 76% audience.
tomatometer, 90% audience.
6/10
Tough to receive such a positive
score from both critics and
audience. Shows interest and Notable Marketing:
enjoyment of film, and places Soundtrack release on vinyl, Anya
failure on marketing. Taylor Joy’s cover of “Downtown”
9/10 released day before theatrical
distribution. Tricky to market using
events and press releases during
Summary: COVID-19, but using London
attractions or possible pop-up (e.g.,
In summary, the film had scope to become a box office hit; with the inclusion of
Stranger Things London pop-up)
popular stars, festival and critical appeal, and a known director to back. However,
would have created larger buzz. Little
due to the poor marketing tactics, and the disruption caused by the COVID-19
social media/TV marketing as well.
pandemic, the film flopped. Much like Damien Chazelle’s Babylon (2023), the film
had all the right elements to be a hit, but failed due to poor marketing strategy. 2/10
The film is a typical Working Title production, featuring a mostly white, middle
class cast with the film being set in London. The budget is average for the company,
and Wright is a director who has had previous successes for them. The hybrid genre
is also a tactic frequently used by them to broaden their marketing appeal.

The film’s commercial prospects are very high, however due to poor marketing and
the pandemic, this severely impacted the performance.

51/
100