I SAW/ I DID

Social Media (Instagram) Post Planning and Influences

Artist Logo
Since Olivia doesn’t have an artist logo, I created my own using Canva.

I chose the font Ahsing through my title analysis linked on my blog post,
since the wavy aspect is quirky and particular and the bubble font makes it
more casual.
I chose the colour purple as a leitmotif for Olivia Cox, as artists such as
Billie Eilish, Lucy Blue, and Olivia Rodrigo have done this and it creates a
strong brand.
Lucy Blue (blue) Olivia Rodrigo (purple)

Billie Eilish (green)

Viral Concept
The music video is centered around Luxembourg monuments, so the viral
concept I have created is for fans to photograph themselves in front of these
monuments and tag my Olivia account (@notoliviacox_official) and use the
hashtag #LUXOlivia23. The prize would be a signed digipack and poster
bundle.
Profile Picture
I chose this picture from the main footage of the shoot as I
liked the diner mise-en-scene as it is very striking and
distinctive to the music video. The purple effect matches with
the artist leitmotif. This is also the main part of the album
cover and creates cohesion.

Using the diner allows for a cohesive brand element as profile

pictures of artists typically link to their album styles or covers
(e.g. Sabrina Carpenter) and makes them more recognizable
while also promoting the product.

I chose this image specifically due to the centering,it does not

have direct gaze but the image matches to her looking at her
bio, whoch directs the audience’s gaze.

Sabrina
Carpenter
Profile Information pronouns in bio (e.g. Maisie Peters)

lowercase name for capitalisation for importance, “out now” for

youth target urgency, recent single promo (e.g. Sabrina
audience Carpenter)
profession (e.g. Olivia
Cox) and emojis for less
formality signature emoji (leitmotif)
(e.g. Sabrina Carpenter) linktree platform with quick access to all
artist links (e.g. Maisie Peters)
Banner: Artist Logo
For this, I used the same idea as a banner on
Twitter/X, but by pinnng posts on
Instagram to create this grid. I added a
purple background to the artist logo I had
previously made, as well as a transparent
version of the album cover and used a
splitting tool online to create three evenly
cropped squares.

@ptolomea_official
This further anchors the strong brand
image and ties the Instagram feed
together to look more professional as
many artists do this.
Post 1: Album Teaser

I took the concept from the TV show “SNL”, which

announces its hosts and musical guests using this
template. I like the use of narrative enigma (Barthes)
with the little exposition of dates and names, but the
template doesn’t match the aesthetic of my instagram
feed, so I created the post using Canva.
I chose to maintain the blue and purple gradient, and
add some star imagery with the borders for texture and
to look homemade and feminine. I also kept the same
font as her logo for the name and date. All of this adds
The caption is in lowercase to match the target youth audience, but I
to the brand image I am creating.
wrote ”BIG” in uppercase to emphasise it’s importance. I used the
eye emojis to make it less formal, as well as including the leitmotif
heart emoji.
Post 2: Tracklist Announcement
I was inspired by Olivia Rodrigo’s
tracklist announcement, which was done
using a typewriter (Retromania), and has
a nostalgic and mysterious approach.
I used an old fluffy purple diary I had, which appeals to the
secondary tween audience as well as creating nostalgia for the
primary target audience of females aged 15-24+ as it is a
conventionally female pastime. The hearts also make it appear
more feminine and continue the heart leitmotif, as well as the diary
style of the digipack. I oversaturated the image to appear more
colourful and added the eye emojis as this is something a teenager
would post and denotes it as something to look out for.
Post 3: Starbucks Coffee

I was inspired by Sabrina Carpenter’s coke partnership, but

decided to use the phrasing of emmainluxembourg, and took the
idea of a large chain opening in the city and using a local influencer
to promote this. I added a direct question to interact with the
audience (SI, UGT) and used #sponsored to discole the partnership
which is a legal requirement.
Post 4: Get Ready With Me

Olivia sent me this video of herself getting ready as I directed her to

based on the video above, which I edited to include some clips from
the radio studio. I used GRWM instead of typing out the words as
this is a term/format that is very popular (3m+ posts on IG under the
#). This gives the viewer a priveleged access and is also relatable or
can be inspiring to the younger target demographic.
I added the #GRWM as it is relevant, then #indieartist #oliviacox, and
#23, which will be under all the posts so that she is easily found.
Post 5: Songwriting Post

Artists often post BTS videos of them performing covers or working on music. I
used shots here that I didn’t use in the final video as they looked cozy and Olivia
presents herself as relatable. The diary element is stereotypical of a female her
age which allows for personal identification (UGT) from her target audience,
and the guitar anchors her as a singer/songwriter.
I left the caption very vague but added “new” to create excitement.
Post 6: Radio Interview video

Artists or stations posts clips of their interviews/funny moments to encourage

viewers to watch the show. I chose to use a reel as the short-form content is
attention grabbing and increases audience reach. I took this clip during Olivia’s
interview and cropped it to select only the start.

For the caption, I used lowercase and called it a “little clip” to seem casual,
but thanked the radio station to be aspirational. I also used the heart emoji at
the end and added relevant hashtags.
Post 7: Radio Post

Artists or stations posts images of artists next to their

logos, so I took this picture of Olivia at the RTL studio. In
this post, I put the letters capitalized to show my
excitement, but kept multiple “UU” for it to be informal.
Having this studio access has allowed me to access a real-
life example for my social media and Olivia as well. I also
included the relevant hashtags.
Post 8: Radio listen back post

This is the template on the RTL play website to listen back to past
interviews as they all take place live. I took a screenshot of
Olivia’s interview page and posted it. For the caption it is again in
lowercase and I used abbreviations such as “u” to keep it informal,
and I added extra “o”’s to the word “bio” as well as the heart emoji
and added the hashtags at the end.
Post 9: Album Announcement

To announce the album I posted the official cover art and used a tone
of excitement and gratitude for the caption. I added “FIRST
ALBUM” in uppercase to denote excitement as well as excalamtion
marks, and used lowkercase and “u” to make it informal. I added the
emojis again as well as the release date, mentioning the bio with a
link (SI, UGT) which is very common for artists.
I added the relavant hashtags at the end including the album name.
Post 10: 23 Music Video Teaser

To announce the music video I posted a clip which I took at the

diner and edited for the release. This creates a strong brand image
with the digipack and music video, as well as being colourful
(colour-pop) and eye-catching. The short form reel format is
currently very popular and an easy way for musicians to grow an
audience. I added the heart leitmotif emoji and the relavent
hashtags.
Post 11: 23 BTS

To create hype for the music video, I posted a BTS picture I

took while filming. The image I chose is visually striking but
also a recognizable location for a local audience.
In the caption I used lowercase for informality, and included
the recurring emoji. I also added a countoundown of “only 3
days” to create excitement. I added the heart leitmotif emoji
and the relavent hashtags.
Post 12: Music Video Announcement

I made the announcement brief so that it would easily catch

someones attention. I used lowercase due to the teenage
demographic, and added two exclamation marks for
excitement. I linked the video in the bio so that it could be
easily accessed, and added the leitmotif heart emoji at the
end. I selected the screenshot with her name to create a
continuous sense of branding, and the relavent hashtags.
Post 13: Competition Announcement

I created a competition for my viral concept to grow Olivia’s audience and

promote the video. As the locations of the video are distributed around the
country, but are internationally recognizable, the audience will associate the
locations with the video and Olivia. I was inspired by Astrid S’s wording for
this and included a # and @ for the images to be identified easily and further
promote the video. I chose to use “giveaway” instead of competition as this
is more attention grabbing and commonly used on Instagram. I used the
same background as the previous announcement for a strong brand image,
and the digipack and poster as a prize as personal connections with the artist
are valued from fans. (SI, UGT) I also added the relavent hashtags.
Post 14: Competition Entry 1
I took a picture of my sister on the tram as it
is a distinct location, and put
“COMPETITION” in capitals so it would
stand out. I only decided to post 3 pictures
of the 3 winners selected as it is very
unlikely an artist would post all the entries.
I added the #luxolivia23 to link the posts
together. I also tagged my sister for
verisimilitude.
Post 15: Competition Entry 2

I took this picture of my friends at the airport, and

put “COMPETITION” in capitals so it would stand
out. I only decided to post 3 pictures of the 3
winners selected as it is very unlikely an artist
would post all the entries. I added the #luxolivia23
to link the posts together. I also tagged them for
verisimilitude.
Post 16: Competition Entry 3
I used an old picture of my friend at the diner
here. I added the #luxolivia23 to link the posts
together, as well as the heart emoji. I also
thanked my fans in order to seem appreciative
for their entries, which is very conventional
for artists to do. I only decided to post 3
pictures of the 3 winners selected as it is very
unlikely an artist would post all the entries. I
added the #luxolivia23 to link the posts
together. I also tagged her for verisimilitude.
Post 17: Tour Announcement

I made this design using the same heart background and the title
font as an outline to stand out more. I used many shades of purple
for variation but mantaining a consistent brand image. I chose the
most popular tour destinations for Europe, and spread them out by a
few days in order to be realistic based on distances. “TICKETS ON
SALE” is capitalised to stand out, as well as the direct address to
encourage audience engagement. I added the leitmotif heart emoji
at the end and the relavent hashtags.
Post 18: Merchandise Release

A detailed breakdown of merchandise and it’s creation is linked on

my blog.
I added the gradient background with purple hearts from my
previous posts to continue the brand cohesion. I also showed front
and back images which display the tour dates. I added “MERCH
OUT NOW” in capitals so it stands out and added a bio redirect. I
emphasised the upcoming tour as well and encouraged fans to
purchase there. I added the leitmotif heart emoji at the end and the
relavent hashtags.
Post 19: Studio Post

I took a picture of Olivia close-up at the radio studio and

made sure the mic was visible for the intended effect. I added
“BTS” so it feels exclusive and re-emphasised the 23 album
release. I added the leitmotif heart emoji at the end and the
relavent hashtags.
Post 20: Spotify Wrapped thank you

As it is a very popular trend that has become an industry

standard, I included an artist focused Spotify wrapped post.
I recreared it based on the top right image and used the
colours blue and purple, as well as the album cover/profile
picture.
I used “aah this is so crazyy” with repeating vowels as this
is the informal way most people post, and thanked my fans
again as well as including the heart. I added the leitmotif
heart emoji at the end and the relavent hashtags.
Post 21: Travel Post

Artists often post photo carousels (photo dumps) when

travelling, so I created one for Paris using recognizable
photos I had recently taken. I used famous landmarks
many people have visited while there to make it more
touristy and anchor the location, while remaining
aspirational through the captions. I added the crepes and
postcards as they are something her target audience
would post. I added the leitmotif heart emoji at the end
and the relavent hashtags.
Post 22: Posters

I decided to take a picture of a poster wall in my city and photoshop

the tour posters I created for Olivia on top. This is visually very eye-
catching and a way to continue building excitement for the start of the
tour, which I capitalized in the caption. For social interaction (UGT) I
asked a direct question and encouraged responses from fans. I added
the leitmotif heart emoji at the end and the relavent hashtags.
Post 23: “23” Blooper video
Typically, artists create alternate or accompanying
videos to their main music video in order to generate
more reach and utilise different purposes. I created a
blooper video from the shoot in order to make Olivia
appear more relatable to her audience.

This is also a way for fans to create User Generated

Content (UGC) such as memes or GIFs of the artist
and use it as reacitons online, a prime example of Web
2.0 (O’Reilly).

I added “23” as a sound, as this is a technique artists use

to promote their music more. I also added the leitmotif
heart emoji at the end and the relavent hashtags.
Post 24: Spotify playlist thank you
An industry trend is that of “New Music
Monday”, when publications or streaming sites
create weekly playlists in order to spotlight new
artists.

Here I used the Spotify template and edited the

album cover and Olivia’s name over with
photoshop.

In the caption I thanked Spotify and tagged

them for verisimilitude. I also added the
leitmotif heart emoji at the end and the relavent
hashtags.

I was unable to find an artist post example as I

have typically seen these posted as stories.
Post 25: Hotel Room Pizza

In order to be relatable, I posted a picture of a pizza in bed, as artists often post

pictures in hotel beds (Olivia Rodrigo seen above) while touring for
relatability.
For the caption, I typed in lowercase to fit with the teenage target audience. I
asked a direct question which promotes social interaction (UGT). I also
added the leitmotif heart emoji at the end and the relavent hashtags.
Post 26: Lyric Video
Typically, artists create alternate or
accompanying videos to their main
music video in order to generate more
reach and utilise different purposes. I
created a lyric video from the shoot.

This is also a way for fans to create

User Generated Content (UGC) as
many lyric videos are fan made. I
added the tour link and instructed for
my fans to learn and sing along,
which promotes social interaction
(UGT). I also added the leitmotif
heart emoji at the end and the
relavent hashtags.
Post 27: Concert Setlist

At concerts, artists have setlists which they sometimes give to fans as a token. I
took an image of a concert I have been to recently and photoshopped a setlist
on with my hand holding it. In the caption I tagged myself and pretended to be
a fan that picked the setlist up. This is an example of social interaction (UGT)
I also added the leitmotif heart emoji at the end and the relavent hashtags.
Post 28: Digipack preview

I was inspired by this preview as a creative way to advertise

the digipack. I used the front and back panels with the CD
hidden behind.
I used the font to add a vinyl option, as this is coming back
as a physical format (Reynolds, Retromania), as well as
the blue gradient background (artist image).
I said “EXCLUSIVE DIGIPACK” in capitals to stand out,
and teased the “exclusive pictures”. I also added a “PS” to
promote the tour again and added the heart and smiley face
and the hashtags.
Post 29: Concert Post

It is conventional for artist to post a thank you at

the end of their tours, and post some images of it.
I put “THANK YOU” in capitals to stand outnd
thanked my fans and the crew like Sabrina
Carpenter did on the right.
I hashtagged the “23tour” to be easily findable,
and I added a funny sentence at the end to be
relatable and casual.
I added the heart leitmotif and the hashtags.
Post 30: Digipack Thank You

I saw Olivia Rodrigo’s post of her thankyou note in the digipack and took a
picture of mine as an incentive for fans to purchase it.
I put “EXCLUSIVE DIGIPACK” in capitals to stand out and added a bio
redirect for the link.
I added the heart leitmotif and the relavent hashtags at the end.