Business Model Canvas

• visual description of your idea, creating clarity for your team,

your investors and yourself.

• it makes you ask good questions, and good questions

enable great ideas.
 Customer •List the top three segments.

segments •Look for the segments that provide the most revenue

Value •what are your products and services?

proposition •What is the job you get done for your customer?

Revenue •How do you get your revenue?

•List your top three revenue streams.
streams •If you do things for free, add them here too

Channels •How do you communicate with your customer?

•How do you deliver the value proposition?

Customer •How do you maintain the relationship?

relationships
 Key • What do you do every day to run your business
activities model?

Key • The people, knowledge, means, and money you

resources need to run your business.

Key • List the partners that you can’t do business

without
partners • not suppliers

Cost • List your top costs by looking at activities and

structure resources.
 Feasibility Desirability
• Key Resources • Customer Segments
• Key Activities • Value Proposition
• Key Partners • Customer Relationships
• Channels

We need to run in a way that’s We need to be desirable to our customer,

constantly feasible, or else we’ll or else we’ll have no sales.
implode

Viability
• Cost Structure you need to be viable, if not, you will go bankrupt
• Revenue Stream
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