Business Plan Part 2
- Business Model
- Competitive Advantage
- Operation and Management Plan
- Financial Projection
- Appendices
• EXECUTIVE SUMMARY
Business Plan Part 2- 1st Periodical Equivalent Task
Rubric Individual Performance Score
Criteria Points Criteria Points
Business Model 5 Attendance/ Participation 5
Amount of Individual Labor 5
Competitive Advantage 5
Quality of Individual Labor 5
Total 15
Operation and 5
Management Plan
Financial Projection 5
EXECUTIVE SUMMARY 5
Individual Performance 15
Total 40
Business Model Canvas
Customer Segments
is the practice of dividing a customer base into
groups of individuals that are similar in specific
ways, such as age, gender, interests and
spending habits.
- Who are we solving the problem for?
- What are the characteristics of the people
who are looking for my value proposition?
Value Proposition
• It is the fundamental concept of the exchange
of value between your business and your
customer/clients.
Guide Questions Tips:
• What is the problem I am A good way to approach this
solving? for users/customers is by
• Why would someone want looking at your customer
to have this problem segments and figuring out
solved? where your product/service
• What is the underlying solves the problem for your
motivator for this problem? customer, based on Maslow’s
Hierarchy of needs.
Revenue Streams
• Revenue Streams are defined as the way by
which your business converts your Value
Proposition or solution to the customer’s
problem into financial gain.
• It is also important to understand pricing your
business accordingly to amount of purchase in
exchange for the weight of solving the
problem for your customer.
Channels
• Channels are defined as the avenues through
which your customer comes into contact with
your business and becomes part of your sales
cycle. This is generally covered under the
marketing plan for your business.
Examples of channels:
• Social media • PR
• Public speaking • Social advertising
• Electronic mail (email marketing) • Trade shows
• Networking • Content marketing
• Viral marketing • Community building
• Targeting blogs • Offline advertising (billboards, TV,
• Sales and promotions for radio)
commissions
Customer Relationships
Defined as how a business interacts with its
customers.
Some examples are:
• In person (one-to-one)
• Third party contractors
• Online
• Events (one-to-many)
• Phone
Key Activities
The Key Activities of your business/product are
the actions that your business undertakes to
achieve the value proposition for your
customers.
Questions to ask: Examples:
• What activities does the business Consulting
undertake in achieving the value Designing
proposition for the customer? Web development
• What is the resource used? Baking
• Time? Driving
• Expertise? Shovelling
• Distribution of product?
Key Resources
Key means the resources your business requires to
do business.
These resources are what is needed practically to
undertake the action/activities of your business:
• Office space • Car
• Computers • Bike
• Hosting • Oven
• People (staff) • Electricity
• Internet connection • Car Parts
Key Partners
• Key Partners are a list of other external
companies/suppliers/parties you may need to
achieve your key activities and deliver value to
the customer.
• An example of this is ‘if I sell groceries to
customers, I may need a local baker to supply
fresh bread to my store’.
Cost Structures
Defined as the monetary cost of operating as a business.
• How much does it cost to achieve my businesses key activities?
• What are the cost of my key resources and key partnerships?
• How much does it cost to achieve the value proposition for my
customers/users?
• Are there additional costs to running a business?
• Legal?
• Insurance?
• How much would it cost you to hire you?
Sample Business Model Canvas
Sample Business Model Canvas
Competitive Advantage
• (Discuss the uniqueness of the product/
service,
• how are your product/ service different from
others)
Operations & Management Plan
• The operations and management plan describes how your
business operates on a continuing basis.
• This section covers things that are critical to operations
such as your business’ physical location, labor, facilities,
equipment and processes. This way, you will answer
readers’ questions about operations without overwhelming
them.
• The section also highlights the management team such as
the various responsibilities and tasks of the team. This is
where you acknowledge your team and advisers who
contribute to your business and success.
Operations & Management Plan
Operations
• In this part, do indicate the operating hours such
as the opening hours and shifts.
• And then list out your day-to-day operation
details.
• You should also talk about your products and/or
services that you provide, how you provide them,
standard operating procedures for the process and
customer services.
Operations & Management Plan
Inventory
• The inputs that go into making your product will be your supplies and
the final product will be your inventory.
• In this part, you should list your suppliers, their background their
reputation.
• It is also crucial to explain how you will manage your inventory. If you
have too much inventory, you’re wasting money that could be put to
active use elsewhere in the business.
• If you have too little inventory, you might be losing out on potential
sales and loyal customers. If you don’t have what they want, when they
want it, they will go somewhere else, and they will likely turn to that
company first the next time they need the item you used to sell them.
Operations & Management Plan
Management Team and Employees
• Remember, your team of managers and employees play important
roles in carrying out most of your company’s operating plan.
Thus, it is important to describe who they are, what their
qualifications are and what their responsibilities will be.
• You should consider of having an organization chart that shows
the hierarchical structure of your business. This will make it easy
for your readers to understand.
• You can also talk about how your measure employee and
management performance and reward them or let them go if
needed.
Operations & Management Plan
Location and Facility Management
• If you have a retail location, describe the surrounding
area and explain to your readers why is the location
effective.
• Tell your readers how your location provides access for
the clients and suppliers. For example, your location
might make it convenient for your potential clients to
park their cars when they come to your office.
• You can also attach the drawings of the building to
show its structure and size.
Sample Financial Projection
Five Years Projected Income
Quantity Year 1 Year 2 Year 3
flavor price per Qty peso Qty peso Qty peso
month (units) (units) (units)
Halo-halo 50 40 (20%) 480 24000 528 26400 581 29050
Mais con yelo 50 40 (20%) 480 24000 528 26400 581 29050
Buko pandan 50 40 (20%) 480 24000 528 26400 581 29050
Leche flan 50 40 (20%) 480 24000 528 26400 581 29050
Ube macapuno 50 40 (20%) 480 24000 528 26400 581 29050
total 200 2400 120000 2640 132000 2905 145250
Appendices
• Curriculum Vitae
• Initial Draft of Topic Proposal
• Google Form for Instrument
• Group Meetings
• Preparation
• Sample Products
• Receipts
• Prices
• Proof of Sales
• Customer Feedback
EXECUTIVE SUMMARY
Summary of business plan
