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    This document lists 8 potential topics for contemporary business issues papers, focusing on the impact of social media, corporate social responsibility, personalized recommendations, brand personality, artificial intelligence, and digital transformation on industries like Coca-Cola, fashion e-commerce, fast food restaurants, and hospitality. Many of the topics center around case studies of large companies like Coca-Cola and Marriott International to explore factors influencing customer behavior, brand reputation, engagement, loyalty, and experience.

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    CONTEMPORARY BUSINESS ISSUE TOPICS

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    This document lists 8 potential topics for contemporary business issues papers, focusing on the impact of social media, corporate social responsibility, personalized recommendations, brand personality, artificial intelligence, and digital transformation on industries like Coca-Cola, fashion e-commerce, fast food restaurants, and hospitality. Many of the topics center around case studies of large companies like Coca-Cola and Marriott International to explore factors influencing customer behavior, brand reputation, engagement, loyalty, and experience.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    5 views1 page

    Contemporary Business Issue Topics

    Uploaded by

    ZK Writer
    This document lists 8 potential topics for contemporary business issues papers, focusing on the impact of social media, corporate social responsibility, personalized recommendations, brand personality, artificial intelligence, and digital transformation on industries like Coca-Cola, fashion e-commerce, fast food restaurants, and hospitality. Many of the topics center around case studies of large companies like Coca-Cola and Marriott International to explore factors influencing customer behavior, brand reputation, engagement, loyalty, and experience.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 1

    CONTEMPORARY BUSINESS ISSUE TOPICS

    1. The impact of social media on brand reputation management: A case study of Coca-Cola

    Company

    2. Exploring the Impact of Social Media Marketing on Brand Awareness and Customer

    Engagement: A Case Study of Coca-Cola.

    3. Investigating the Impact of Corporate Social Responsibility on Customer Loyalty: A

    Case Study of Coca Cola

    4. Investigating the Impact of Social Media Marketing on Consumer Behaviour in Coca

    Cola

    5. The Impact of Personalized Recommendations and Discounts on Customer Purchase

    Behavior in Fashion E-commerce

    6. The Effect of Brand Personality on Customer Purchase Intentions in Fast Food

    Restaurants

    7. The Impact of Artificial Intelligence on Employee Productivity: The Moderating Role of

    Technological Acceptance

    8. Examining the Impact of Digital Transformation on Customer Experience in the

    Hospitality Industry: A Case Study of Marriott International.

    Student can choose organization on his convenience and discussion with teacher

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