SAGAR (M.P.

)
2022-23
A PROJECT REPORT
On
PRODUCT PROFILE MARKET SURVEY OF

For the partial Fuillfilment for the degree of MBA

SUBMITTED TO SUBMITTED BY
DEVPRIYA CHOUHAN SUNENA NAMDEV
( Lecturer) MBA 1ST YEAR
Department of MBA Roll No. 22141321
Gyanver Institute of Management & Gyanver Institute of Management &
Science, Sagar Science, Sagar

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 Preface

The Project work is field which uses tools and techniques to transfer
subjectivity in the environment into objectives, also the findings of the
research, when applied show results, which can be measured and evaluated so
there is feedback this is what makes it a dynamic activity.

This survey is an analytical study of a different facts of the product. The focus

is given on the Brand profile. This A PROJECT REPORT On PRODUCT

PROFILE MARKET SURVEY OF VEDIOCON”, is for the partial
fulfillment of M.B.A.. The idea behind this project is to give practical
knowledge and to make them to face real life situation. The project survey is
commonly used for the collection from the respondents through questionnaire.
In this method statistical techniques have been used systematically. This
project survey is not only with my own efforts but also that of others.

SUNENA NAMDEV
M.B.A. (IST YEAR )

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 ACKNOWLEDGEMENT

I would like to whole hearty thank and express my sincere gratitude to MR.
MANISH JAIN Head of the Department of Busines Studies, GYANVEER INSTITUTE
OF MANAGEMENT & SCIENCE for suggesting me this problem and for giving an
insight in dealing with the subject

.I am highly obliged to DEVPRIYA CHOUHAN, and All Faculty member, for

guiding me in various aspects of this project like conducting field work and
designing questionnaire and suggesting me the Project Work and helping me in
finalising the Report. I express my gratitude to all the customers who very kindly
discussed various aspects of this study and provided useful suggestions for
discussing various problems.

Lastly, I Must express my gratitude to all the elders of the family and
citizen of the city who blessed me in course of discussion. I also extend my
sincere thanks to my family and my friends for their encouragement and
support.

SUNENA NAMDEV

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 CERTIFICATE

This to certify that HEMA JASWANI Student of M.B.A. GYANVEER

INSTITUTE OF MANAGEMENT & SCIENCE Has diligently worked on the Report

of the A PROJECT REPORT On PRODUCT PROFILE MARKET

SURVEY OF VEDIOCON He has done this Work under My Guidance and
Supervision. This project work is original and not submitted earlier for the
award of any degree or associate ship of any other University.

During this study he made meticulous efforts for its completion. I wish
him all the best in this sincere endeavors for a bright and successful future.

Signature of the Signature of the Signature of the

Supervisor Head of the Department Examiner

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-

DECLARATION

I hereby declare that the REPORT work entitled A PROJECT

REPORT On PRODUCT PROFILE MARKET SURVEY OF VEDIOCON

submitted to the GYANVEER INSTITUTE OF MANAGEMENT & SCIENCE is a

record of an original work done by me under the guidance of MR.

MANISH JAIN Lecturer & Faculty Member at GYANVEER INSTITUTE OF

MANAGEMENT & SCIENCE. I also ensure that this work done by me is purely

original and is my own creativity.

Date : SUNENA NAMDEV

Place :

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 INTRODUCTION

COMPANY PROFILE:

VIDEOCON INDUSTRIES

Type Private Conglomerate

Genre Conglomerate

Founded 1979

Founder(s) Mr. Nandlal Madhavlal Dhoot

Headquarters Aurangabad , Maharashtra , India

Area served Consumer Electronics

Home Appliances
Components
Internet
Petroleum
Power

Dth

Industry Consumer Durables, Oil and Gas etc.

Revenue ▲ U$4.1 billion

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 Net income ▲ U$276 million

Owner Mr. Venugopal Dhoot (Ceo&MD)

COMPANY’S VISION & MISSION

VISION:

 Videocon is committed to bring happiness in every home around the world by

offering high quality products that ease and enrich human life.

 To be a USD 15Bn Group by 2013

 Road Map:
o By Diversifying into New Areas such as
 SEZ’s
 Solar power
 Real Estate
 Telecom & Mobile Services
 Retail
 IT Services
 Semi-Conductors
 Hospitality
 Flat Panel Displays (LCD, PDP, PND etc.)
MISSION:

• A Reflection of Continuity & Change.

• To Delight and Deliver beyond Expectation through:
– Ingenious Strategy.
– Intrepid Entrepreneurship.
– Improved Technology.
– Innovative Products.
– Insightful Marketing.

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 – Inspired Thinking About the Future.

LOGO LOGIC:

• The two ‘E’s on either side represent the Group’s Wide Spectrum of interests
ranging from ‘Electronics to Energy’.
• It reiterates the Ethos of a Company Dedicated to Maintaining the Highest
International Standards of Excellence through Quality, Technology and
Innovation.
• It asserts its Passion for Global Impact
• The Steely glint, Communicates the Group's Global Ambition, its Strength,
Sterling Credentials and Innovative Drive
• The Logo recapitulates Our Principle of Reaching Out and Touching the Lives
of Millions of People, Worldwide.

HISTORY:

Videocon is an industrial conglomerate with interest all over the world and based in
India. The group has 17 manufacturing sites in India and pants in China, Poland, Italy &
Mexico.

It is an Indian multinational with interests in consumer electronics, home appliances,

colour picture tube glass, and oil & gas.
Actually Videocon began its trust with destiny in 1979 from a conference room-sized
assembly line. But, it was founded in 1987 by Late Nandlal Madhavlal Dhoot. He
completed his education in Ahmednagar and Pune. He was a successful sugarcane and
cotton cultivator. As a next logical step to vertical integration, He boldly took upon an
entrepreneurial venture by importing machinery from Europe to set up the

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Gangapur,Sakhar,karkhana (sugar mill) in 1955.those were days when the village did
not even have electricity. He thus unleashed a mini industrial revolution.
At that time it used to manufacture TV and washing machine. In 1989-90, Videocon
started manufacturing home entertainment systems, electric motors & ac. Videocon
entered refrigerators and coolers segment in 1991. In 1995, Videocon started
manufacturing glass shells for crt and in 1996 it ventured into kitchen appliances and
crude oil segment. In 1998, Videocon started manufacturing compressors & compressor
motors. In the year 2000, Videocon tookover Philips color TV plant. In 2005, Videocon
tookover 3 plants of electrolux India and acquired.

Currently, it start to manufature rotary compressor-based air conditioner, which new

technology in Indiaunder Videocon logo. Videocon is all set to enter the dth, hospitality,
telecom, SEZs and real estate industries.
Videocon has launched green-field power generation projects which will collectively
produce 15,000 mw of electricity. Planet m is owned by Videocon through its retail
arm, next.

1987 Color & BW TV WASHING MACHINE

HOME ENTERTAINMENT SYSTEM,

1989-1990
ELECTRONIC MOTER , AIR CONDITION

1991 REFRIGERATORS,COOLER.

1995 GLASS SHELLS FOR CRT.

1996 KITCHEN APPLIANCES, CRUDE OIL.

2000 COMRESSER , COMPRESSER MOTERS.

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2005
2008 PHILIPS COLOUR
ELECTROLUX TV3-PLANT
INDIA PLANT TAKE OVER. THOMSON
TAKEOVER,
CPT ACQUISITION.
 COMRESSER , COMPRESSER MOTERS.

2000

PHILIPS COLOUR TV PLANT TAKE OVER.

2005

ELECTROLUX INDIA 3-PLANT TAKEOVER, THOMSON

CPT ACQUISITION.

BUSINESS PROFILE :

A) CONSUMER ELECTRONICS & HOME APPLIANCES:

Videocon enjoys leadership position in consumer products like Colour Televisions,

Washing Machines, Air Conditioners, Refrigerators, Microwave ovens and numerous
other home appliances. Videocon's refrigerator manufacturing enjoys synergy with its
inhouse compressor manufacturing technology in Bangalore.

Consumer electronics (CE) goods include FPDs with plasma and LCD screens, flat,
slim and conventional CTVs, DVD players and multimedia speakers. The company’s
products have prominent distinguishing marks such as a 10,000: 1 super contrast ratio,
1000W peak music power output (PMPO) sound and 80GB in-built hard disks in the
LCD segment. The flat CTVs have unique features like twin bazoomba woofers with
sound output up to 2500W PMPO, SVMC technology, DDPI technology and seven-
band graphic equalizers. The DVD players have technologically advanced features like
progressive scan, MPEG4 compatibility, USB Port, Dolby Digital AC-3 and 5.1
channel output. Multimedia speakers are available with sound output up to 4000W
PMPO, individual channel volume control and 5.1 channel amplifiers. In the home
appliances category Videocon offers side-by-side, frost-free and direct cool refrigerators
with germ-free technology powered by energy efficient compressors. The company’s
fully- and semi-automatic washing machines sell as topand front loading models.
Promoted under the Konserv sub-brand this range has key unique selling propositions
like digital Sensi Logic, germfree, rust-free and multiple water selection levels. The
semi-automatic range features triway-turbowash, multi-pulsator and pulgitator

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technologies. Videocon microwave ovens are equipped with insta-menu drives, multiple
power levels, Xpress cooking and active defrost devices. Airconditioners include the
entire range between 0.8 TR and 2 TR capacities in window and split models. The
cassette and tower AC segment delivers products between 2 TR and 4 TR.

B). DISPLAY INDUSTRY AND ITS COMPONENTS:

After the acquisition of Thomson in 2005, Videocon has emerged as one of the largest
Colour Picture tube manufacturers in the world. It has plants in Mexico, Italy, Poland
and China and manufactures a range of high-tech products such as slim CPT, extra slim
CPT and High Definition 16:9 format CPT.

C).COLOUR PICTURE TUBE GLASS:

Videocon is one of the largest CPT Glass manufacturers in the world. It has plants in
Poland and India. Videocon's CPT Glass manufacturing complements its Colour Picture
tube manufacturing business.

D).OIL AND GAS:

Videocon Group has interests in oil & gas exploration, prospecting and intends to get
into gas distribution. It produces 7% of all oil in the private sector in India. Videocon's
Ravva oil field has one of the lowest operating costs in the world and it produces 50,000
barrels of oil per day. India’s largest crude oil extraction venture in the private sector.
With one of the lowest operating costs in the world and proven reserves of over 250
million barrels under its control, Videocon has ambitious global plans for expansion in
the energy vertical Videocon is also actively looking for exploration and production
opportunities in countries like Oman, Australia and the Timor Sea near Indonesia.
NEW FUNCTIONAL AREA:

 DTH service.

 Power Generation Project.

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  Hospitality.

 SEZ.

 Real Estate.

ABOUT VIDEOCON DTH:

Videocon started its journey twenty five years back with determination, sheer grit and
passion; they have traversed through various market conditions and have established an
Indian multinational with an asset base of five billion USD. They are, today a world
class leader in Consumer Electronics and Home Appliances. Their other enterprises
include Oil and Gas which is part of VIL, Power and Solar Energy, Telecom,
Hospitality, Infrastructure Development, Retail and now Direct –To- Home. Bharat
Business Channel, a Videocon group enterprise is offering DTH services under brand
name Videocon d2h. Videocon is coming with their Direct to Home venture D2H with
tag line of “Direct hai Correct Hai”. The slogan is quite meaningful at the first look as
due to the features and a convenient price, it may soon gain a lot of popularity.

Direct To Home industry is showing good growth in last few months and two new
records set by Dishtv added 4, 31,253 new customers in Oct’ 08 and newly launched
Reliance BIG TV added 5, 00,000 in first 50 days of operation and industry experts now
waiting results of Bharti Airtel’s Direct To Home venture Digital TV and upcoming
service provider Videocon who is coming with D2H.

Videocon d2h brings you India’s 1st real satellite television, via state of art satellites,
which means you no longer have to tolerate all the hassles associated with Cable TV.
No more frustrating disconnections right in the middle of an intense game. And whether
anyone watching a Hollywood thriller or a desi block buster, Videocon d2h results in a”
The End” to all the unnecessary interruptions. Their interactive Direct to Home Services
will be available through Satellite LCD, Satellite TV, Satellite DVD as well as a Set
Top Box (STB).

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Videocon is about to give some serious competition to the existing DTH providers in
terms of price as they are planning to give away their Set Top Boxes in less than a
thousand bucks making it the cheapest rate so far for any brand. The reason behind this
could be that Videocon is perhaps getting their STBs manufactured in the country itself
rather than importing them. Also Videocon will be competing with DishTV, Tata sky,
Sun Direct, DD Direct, BigTV, Airtel Digital TV.

Videocon d2h will provide unique active services, multi lingual user interface, more
movies on demand channels, radio channels, cross genre tickers and many more value
added services. Along with that Videocon's D2H is supposed to give more than 240 plus
channels and a number of radio channels also. They are also even planning to provide
internet subscription to the subscribers through it.

Videocon Industries Ltd is targeting 1.5 million subscribers for its direct-to-home
(DTH) service, riding on its large meshwork of consumer contrivance dealers, its top
authorized said. Videocon officials said the consort is targeting consumers who
purchase the TV with a design rated DTH STB. To be called D2H+, the new assist
promises a new-age satellite TV platform that module attain use of subverted
technology.

With over 1,050 distributors and 75,000 retailers, Videocon is ensuring a strong sales
network and has been recruiting sales and assist body through its media arm, Bharat
Business Channel. Company officials said that the technology for STBs has been
imported from peninsula or China and later collective at the company's Aurangabad
plant. Gradually, D2H+ will also be manufactured from other plants of Videocon.

The group, made an announcement of Rs 1,000 crore for the DTH venture earlier, made
a soft launch of its Videocon D2H' services in Macau in front of its 2,500 dealers, who
where specially flown in there.

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PRODUCTS OF VIDEOCON D2H:

SATELLITE TV:

SATELLITE DVD:

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OBJECTIVES OF PROJECT :

PRIMARY OBJECTIVE:

 Collect as much as possible information about DTH market and collect the for
Analysis. And find out the potential sale of following product-
- CTV (color TV & LCD).
- DVD player.
- Home Theatre.
- STB.

SECONDARY OBJECTIVE

 Optimum use of that opportunity. Know how market working and what strategy
adopted before lunching new product in market.

 To obtain company related inform from internet, magazines, TV. and

newspapers.

 To analyze all the data and provide learning’s, conclusions and

recommendation.

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RESEARCH METHODOLOGY

1. PRIMARY RESEARCH:

A Primary Research was conducted:

 Different groups were made.

 All the different groups were given different areas.
 Everyone did surveys at their given assigned areas.
 Firstly we surveyed at retail shops and gathered information regarding all the
different DTH services.
 Then we went to different societies and asked people about their favorite
channels, programs and charges.
 The questionnaire was prepared for the companies and following areas covered

2. SECONDARY RESEARCH:

 Data was collected from websites and catalogues to understand the product
of the different players.

 Sources used for secondery data collection are company web site , DTH web
site etc.

3. DATA COLLECTION:

 We were given forms having different questions.

 We asked these questions and came to know about people’s different choices of
DTH, it’s channels, charges and services.

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 20% people were interested in Videocon DTH and rest 80% people were happy
& satisfied.

ANALYSIS OF DATA

TOTAL SALES TV BRAND WISE:

LG SAMSUNG SONY VIDEOCON SANSUI OTHERS TOTAL

237 265 15 478 136 264 1395

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TOTAL SALES OF LCD BRAND WISE:

LG SAMSUNG SONY VIDEOCON SANSUI OTHERS TOTAL

20 43 17 63 12 0 1259

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DVD SALES BRAND WISE:

LG SAMSUNG SONY VEDICON SANSUI OTHERS TOTAL

45 50 5 235 95 495 925

TOTAL SALES OF DVD :

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BRAND TOTAL
LG 517
SAMSUNG 635
SONY 77
VIDEOCON 751
SANSUI 234
OTHERS 1790
TOTAL 4006

TOTAL SALES OF HOME THEATRE BRAND WISE:

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LG SAMSUNG SONY VIDEOCON SANSUI OTHERS TOTAL
64 68 20 108 70 185 516

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SERVICES:

ACTIVE SERVICES :

Get a 24 X 7 darshan of various multi

religious places. It provides novel
features like maps & allows you to
perform an interactive / online aarti on
auspicious occasions.

Get your favourite recipes at the press of

a button with Active Cooking. It features
easy to cook recipes from master chefs
across the country along with handy
kitchen tips.

Receive various secrets on Active Fitness

& Yoga.

Get insights on exotic travel locations &

make your travel plans with ticketing,
accommodation;

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 LIMITATIONS

According to us there were so many limitations during project which were great hurdle
in the competition of project-

1- Time limitation was also there.

2- The people were not entertaining well
3- Many people unknown about VIDEOCON D2H+
4- Limited numbers of respondants were taken.

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 CONCLUSION

The price war has intensified in the direct-to-home (DTH) broadcasting space as the
number of players has increased. The first DTH player in the country, Dish TV (of the
Zee group), has slashed rates to an all-time low. It will now offer a `Happy Family Pack'
at Rs 1,990. At this entry point, you get a set-top box and 12 months of viewing for 125
channels spread over several genres, including 21 audio channels,

After a year, one can renew this pack and pay a monthly rental of Rs 100, around the
same that a cable TV subscriber pays, meanwhile, the Maxi package announced by Dish
TV a few months ago continues. For this, you pay an entry price of Rs 3,990 in a year to
get around 200 channels. There's no extra cost for the set-top box. After a year, the
monthly rental is Rs 300.

Other players are not behind in the race either. DTH services of Tata Sky (a JV between
the Tata group and Star TV) and Mr. Anil Ambani-promoted Big TV are being
advertised through mass SMSes, just the way real estate schemes and mutual funds are.

A recent SMS announced, "TataSky with 400 days of subscription at Rs 3,999. And Big
TV with six months at Rs 2,490. Installation within 48 hours."

The trend suggests that DTH is where competition is, according to a source in the
industry. There are four private players and one state-owned platform already, and at
two more are waiting to join in. Currently, Dish TV has a market share of 54%, with 3.8
million DTH subscribers, while TataSky has 2.2 million. Big TV, which launched its
DTH service recently, has not issued any subscriber numbers yet.

Sun TV also offers DTH but only in the south. Sun too has pan-India ambitions. The
other two planning to join the DTH race are Bharti and Videocon. According to a senior
official of Videocon, its launching DTH in October/November. Bharti, meanwhile, has
to get FIPB (Foreign Investment Promotion Board) approval before starting its DTH
service. It is believed that Bharti would start DTH around end of this year.

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These, there's DTH is a satellite broadcasting system through a pizza-sized dish and a
set-top box, which eliminates the neighborhood cable wallah. Of the 120-million TV
households in India, only 70 million have cable connection. DTH is still in its infancy in
India, and there's sufficient room for growth. By the year 2015, 40% of the pay TV
universe (cable TV and DTH) are likely to be DTH users,

KEY FINDINGS:

1. By calculating the display share we found that in most of store Videocon

product availability 50-60% (CTV,DVD &HOME THEATRE) .

2. By the actual monthly sale of particular store we came to know the capacity of
the store and how much product can they sale.

3. It help us that weather dealer is capable of being a direct dealer of Videocon or

not and it also helps to find out the new dealer who are capable of being the
dealer of Videocon.

4. We also came to know while visiting the shop that there was big problem of
after sale service.

5. Many dealers were facing the problem of after sale service because there is no
follow up calls from Videocon.

6. Demo installation process & team working properly or not.

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 SUGGESTIONS:

 There should be exchange offer.

 D2H & BIG TV provides the free news channels for the student like current
news, share market, game, and world news so mention it.
 Form an efficient research and development team in order to improve quality
and add technical features in the products.
 Create an effective advertisement with an influential punch line.
 Improve products finishing, packing and service to the customers.
 Organize contests, events, games to promote company’s brand image.
 Reduce manufacturing, sales and distribution and other indirect cost and
invest on advertisement R&D and other sales promotion tools.
 Attract customers by exchange offer, discount offer, cash back offer and face
gift offer on the festival occasions.
 Establish a cordial relationship with dealers and offer a good commission
margins for promoting our products.
 Keep a hawk eye on the competitors and act according to their sales and
marketing strategy.

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 BIBLIOGRAPHY:

1.) Books Referred:

Kothari C. R.: Research Methodology (2004), New Age Publication.

Beri G.C: MarketingResearch, Tata Mcgraw Hill.

Links:

 http://www.videocond2h.com/WSC/produc
http://www.videocond2h.com/WSC/packages.aspxts.aspx
http://www.videocond2h.com/WSC/reasons.aspx

 http://www.tatasky.com/channel-packages.html

 http://www.dishtv.in/dth-channels-packages.aspx

 http://www.airtel.in/wps/wcm/connect/DTH/bharti+dth/packages+for+you/
browse+packages/

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 QUESTIONNAIRE

Questionnaire no: - Location:-

Name of the consumer:-

Address:-

Gender: - Male Female

E-mail Address:-

1. What do you use on your TV?

Cable 1 Dish 2

Neither Cable Nor Dish 3

2. Do you know about Videocon DTH?

i) Yes ii) No

3. Which dish you use on your TV?

1 Videocon DTH

2 Tata Sky

3 Dish TV

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 4 Airtel Digital TV

5 Reliance BIG-TV

6 Others

4. Reasons for not using DTH service.

1 DTH is very Costly

2 Not Easy to Operate

3 Problem in DTH Services

4 Others

5. Reasons for not using Videocon DTH +.

1 I don’t believe on Videocon.

2 Not thought it about yet.

3 Videocon is not providing good services

4 Not aware of any such service.

5 Others

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