Scope Of Work

SEARCH ENGINE
OPTIMIZATION

EXECUTIVE SUMMARY
 1. This document contains proposal for the Search Engine Optimization. The
objective is to enhance the brand image of the company online, increase
organic listing on Google SERPs and generate traffic on the website.

2. The objective would be to improve the search engine rankings of the website
for relevant keywords and beat the competition using Internet as one of the
effective medium.

3. The Optimization will be done in a strategic step by step SEO management

process.

4. The complete process has been worked out for approximately 12 months to
achieve the target.

5. The estimated cost of the complete project is presented in The Cost Estimates.

6. The SEO will be done by a professional team of dedicated & experienced

staff. Our team has handled many brands for SEO, PPC Management and
Internet Marketing.

ABOUT US

We are well experienced online marketers, with sophisticated technology and a

personalized approach. Our solutions are built to help your marketing efforts achieve
great results and help you make fact-based marketing decisions. We can help with
Search Engine Marketing, Search Engine Optimization, Social Media Marketing and
measuring performance of your PPC campaigns.

What sets us apart from the agencies?

 We provide a suite of interactive marketing services and technologies to simply

manage campaigns of all complexities and sizes.
 Our attention to quality control, compliance and transparency ensures your brand
image is enhanced.
 We are ROI focused and help you track performance of all your advertising
mediums and customer touch-points on a single platform.

OUR APPROACH - HOW DO WE EXECUTE SEO PROCESS?

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SEO Roadmap and Strategy:

PHASE 1: EVALUATION
The first phase of the program is evaluation - we have to understand the current
situation in order to set the proper course for change. We will perform a detailed Site
Analysis on the enterprise or corporate website and key content pages from various
business units using our detailed checklists and audits to determine how well your site is
complying with the various search engine algorithm attributes.
This analysis helps to identify macro and micro problems that result in poor rankings
and few visitors from search engines. Each identified problem will include a detailed
explanation of the problem, the degree of impact on rankings, and specific
recommendations on how to improve the problem. Some of the key elements of this
review are as follows:
 Site Spider ability Analysis
 Navigation Structure Review
 HTML and XML Template Review
 Site Programming and Coding
 Algorithm Compliance Audit
 Organizational Keyword Audit
 Content/Keyword Density Analysis
 Link Popularity/Relevance Audit

Once the analysis is completed, a detailed written report will be developed outlining all
of the issues encountered on both a site level and a page level.

PHASE 2: SOLUTION DESIGN

After a thorough evaluation, the next step on the roadmap is to develop the "solution"

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to making the various changes necessary to make the site and the content more
compatible to the search engine algorithms.
Every solution is unique to the enterprise since not every company has the same
problems with their site. Some issues are easy to solve while others more complicated.
The solution typically takes into account at least the following areas:

 Critical "show stopper" issues

 Spider ability
 Site wide changes
 Template Modifications
 Keyword Integration
 Keyword Allocation
 Develop a business case
 Establish improvement metrics
 Designing custom 404 error page
 301 re-direct page

At the conclusion of the Solutions Development Phase, you'll receive a business

impact report that prioritizes both the critical issues and the less-critical issues. More
importantly, you'll have an understanding of the value of resolving these issues in a
matrix format that reflects the relative importance of the issue in terms of the
algorithm attribute, which is impacted.

PHASE 3: IMPLEMENTATION

Once we understand what we need to do, how we are going to do it, and who are
going to do it with - it is time to get it done!

This Phase can take many forms with a preference to internal teams making the
changes and editing content.

PHASE 4: MAINTENANCE AND MEASUREMENT

With a detailed implementation program up and running we focus on managing the
progress by reviewing project tasks as well the incremental performance increases
during implementation. During this phase we refine the various scorecards and match
them to the business case to ensure we are on track and demonstrating overall value
and ROI.

SEO Activities - SCOPE OF WORK

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 We have various plans for SEO starting from basic search submissions to assured
ranking. We have made them according to your plan and budget, here are some of the
plans you can opt for.

STANDAR MAGU SUPREM

SEO PACKAGE CUSTOM CLASSIC
D S E
           
No. Of keywords 10 20 30 50 80
*minimum contract duration – 6 months
On-site Activities
 
Website Analysis Yes Yes Yes Yes Yes

Website structure optimization Yes Yes Yes Yes Yes

Keyword research Yes Yes Yes Yes Yes

Competitor Analysis Yes Yes Yes Yes Yes

Traffic Analysis Yes Yes Yes Yes Yes

W3C Compliancy Yes Yes Yes Yes Yes

Alt Tag Optimization Yes Yes Yes Yes Yes

Meta Tags Optimization Yes Yes Yes Yes Yes

Anchor Optimization Yes Yes Yes Yes Yes

H1 Tag Optimization Yes Yes Yes Yes Yes

Content Optimization Yes Yes Yes Yes Yes

301 redirects(if necessary) Yes Yes Yes Yes Yes

Robot.txt file modification/setup Yes Yes Yes Yes Yes

URL Canonicalization Yes Yes Yes Yes Yes

Sitemap Creation Yes Yes Yes Yes Yes

Manual Search engine submission Yes Yes Yes Yes Yes

Google Analytics setup Yes Yes Yes Yes Yes

RSS Feed setup Yes Yes Yes Yes Yes

Social Bookmarking Button
Yes Yes Yes Yes Yes
implementation
Monthly Activity report Yes Yes Yes Yes Yes

No. Of keywords 10 20 30 50 80

Off-site Activities

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Google Data Hub Partner Site
If Required Yes Yes Yes Yes
Posting

Social Profile Creation Yes Yes Yes Yes Yes

Event Creation Yes Yes Yes Yes Yes

Review Posting Yes Yes Yes Yes Yes

Social Posting Yes Yes Yes Yes Yes

Q & A Posting Yes Yes Yes Yes Yes

Quora Post Yes Yes Yes Yes Yes

Classified Posting Yes Yes Yes Yes Yes

Manual Directory Submission Yes Yes Yes 100 *M Yes

Link Building (if necessary) Yes Yes Yes Yes Yes

Forum Posting, Quora Post No Yes Yes Yes Yes

PR Submission ( if necessary ) Yes Yes Yes 1*M Yes

Article Submission Yes Yes Yes 4 *M Yes

social bookmarking Yes Yes Yes 250 *M Yes

Blog Creation Yes Yes Yes 1 *M Yes

Blog Posting Yes Yes Yes Yes Yes

PPT Submission No Yes Yes Yes Yes

 
* Minimum Delivery Time – Three Months to Six Months

SEO REPORTS- WE HELP YOU FURTHER

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Monthly SEO reports shall be provided. The sample SEO report shall
be:

SEO Sample Report Format

 
Sr. No Feature Current Status Source
 
1 Google Page Rank    

Home Page PR    
 
No of Subsequent Pages with Google PR >1    

2 Page Indexed    
No of Pages Indexed with Google    

  No of Pages Indexed with Yahoo    

No of Pages Indexed with Bing    

3 Link Popularity of sites    

4 Link Popularity of Competitors    

Top 5 competitors link popularity    

Top 5 competitors link popularity on Google    
 
Top 5 competitors link popularity on Yahoo    
Top 5 competitors link popularity on Bing    

5 Search Engine Ranking    

Search Engine Rank on Google for Keyword “----“    

  Search Engine Rank on Yahoo for Keyword “----“    

Search Engine Rank on MSN for Keyword “----“    

6 Backlinks    
No of Backlinks On Google    

  No of Backlinks On Yahoo    
No of Backlinks On Bing    

7 Alexa Ranking    
8 Sitemap    

Google Sitemap    
  Yahoo Sitemap    

Bing Sitemap    
9 Web Statistics    

No of Page Views per month    

  No of visit/visitors per month    

Pages with more(eg. 100) visits    

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TERMS & CONDITIONS

 SEO Deliverables will be provided post finalization of keywords.

 Off-page activities shall increase or decrease on the project’s requirement.

 All Charges for Services will be invoiced on a monthly basis.

 *Pricing mentioned is exclusive of services tax, which shall be levied in accordance

with applicable laws.

 The payment shall be remitted through online transfer, DD/Bankers Cheque drawn
in favour of ANK ADVERTISING AGENCY payable at Kotdwara Garhwal, Uttarakhand.

 The fee / rates mentioned above shall be valid for one year from the Service start
date and shall be suitably increased on a yearly basis as mutually agreed between
the client & Consultant.

 Billing will be done in Indian Rupees or as discussed.

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