Chapter 2

SWOT Analysis
Strength
 High quality of products
 Strong research and development.
 High level of customer care
 We will provide high-quality and excellent packaging materials that are also
environmentally friendly.
 Ability to sell products online
 Limited competition in the market.
 Highly visible website.
 Vegan and Cruelty Free
Weakness
 Limited startup costs.
 High prices for the products.
 High cost of operation
 Low level of knowledge about hair care products
 Inputs from nature, such as fruits and vegetables, are limited in our business.
Opportunities
 Growth in new market
 Online sales will continue to grow.
 Internet technology is heavily utilized to save costs.
 Development of proprietary and customized products.

Threats
 Client satisfaction
 Losing investment
 Risk of failure
