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    Ferrari is an Italian luxury sports car manufacturer known for its exclusivity and customization. It has a relatively small but highly lucrative market. In addition to cars, Ferrari has expanded into theme parks and merchandising. The company has a public ownership structure, with 67% owned by the public, 23% by Exor N.V., and 10% by Piero Ferrari. Ferrari's strategy focuses on exclusivity, customization, and portraying the purchase of a Ferrari as buying a dream. This strategy has led to increasing revenues and stock prices over time.

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    Ferrari is an Italian luxury sports car manufacturer known for its exclusivity and customization. It has a relatively small but highly lucrative market. In addition to cars, Ferrari has expanded into theme parks and merchandising. The company has a public ownership structure, with 67% owned by the public, 23% by Exor N.V., and 10% by Piero Ferrari. Ferrari's strategy focuses on exclusivity, customization, and portraying the purchase of a Ferrari as buying a dream. This strategy has led to increasing revenues and stock prices over time.

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    © All Rights Reserved
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    8 views6 pages

    Untitled

    Uploaded by

    foc paypal
    Ferrari is an Italian luxury sports car manufacturer known for its exclusivity and customization. It has a relatively small but highly lucrative market. In addition to cars, Ferrari has expanded into theme parks and merchandising. The company has a public ownership structure, with 67% owned by the public, 23% by Exor N.V., and 10% by Piero Ferrari. Ferrari's strategy focuses on exclusivity, customization, and portraying the purchase of a Ferrari as buying a dream. This strategy has led to increasing revenues and stock prices over time.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 6

    Italian luxury sports car

    manufacturer

    The market is relatively small but


    highly lucrative

    Ferrari's products and the


    customization

    Ferrari has expanded its business


    with Theme Park and
    merchandising

    67% Public
    23% Exor N.V. (Owners of FCA)
    10% Piero Ferrari

    What's Ferrari's Strategy?


    on demand
    sivity Production
    Exclu
    “When you
    buy a
    Ferrari, you
    buy a
    dream”
    4 main competitors in 3 different market

    creation : 1913 creation : 1931 creation : 2004 creation : 1963


    Market : United Kingdom Market : German Market : Danish Market : Italian

    revenue : 1.62 B in 2022 revenue : 5.4 B in 2022 revenue : 12.5 M in 2022 revenue : 1.93 B in 2022

    revenue : 5.22 B in 2022


    Brand Finance Global 500 2021 rank : 93.9 out of 100 corresponding to the rating AAA+.

    Quality

    Lot of possibility for the customization and increase the rarity of their cars
    Is this strategy
    clear and
    competitive?
    Ferrari's Stock price

    Constant increase

    Stock price started at 40€


    Index : FTSE Mib (Milan)


    The strategy led to an increase of


    the stock value

    You should buy stocks

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