S.N. CONTENT P.N.

1 Team Work Skills Communicating Effectively in 2

Group

1.1 Group development and decision making

1.2 Group conflict, difference, and diversity
1.3 Group communication and technology
1.4 Meeting Management

2 Business Personality-

2.1 Life Story

2.2 Achievements
2.3 Challenges Faced
2.4 Learnings

3 Memorandum
4 Business News Paper Analysis
5 Book Review - The Compound Effect by Darren
Hardy

5.1 Chapter 1
5.2 Chapter 2
5.3 Chapter 3
5.4 Chapter 4
5.5 Chapter 5
5.6 Chapter 6
Activity 1

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Team Work Skills Communicating Effectively in Groups

1.Group Development and Decision Making

1.1 Group Development

Definition-Group development refers to the process by which members of newly
formed work teams learn about their teammates, establish their roles and
responsibilities, and acquire the task work and teamwork capabilities required to
coordinate their effort to perform effectively as a team.
A team is defined as “A group of people working together towards a common goal.”
A team comprises individuals who are willing to put aside their differences to achieve
something bigger than themselves. This is where the idea of ‘team building’ comes
from.

Bruce Tuckman, American Psychological Researcher 

In 1965, he published a theory known as

“Tuckman’s stages of group development”.
These stages are used to describe how teams develop and perform. This is particularly
useful for sports teams and applies to other groups such as businesses and families.
According to his theory, there are four phases of group development, they
were: Forming, Storming, Norming, Performing. In 1977, he added a fifth stage, named
Adjourning. He served as professor of educational psychology at Ohio State University,
where he founded and directed the Walter E. Dennis Learning Centre with the mission
of providing students of all backgrounds with strategies for college success that enabled
them to enter, excel in, and complete programs of post-secondary education.

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Tuckman’s Stages of Team Development

Fig 1.1

“Team work divides the task

and
multiplies the success.”

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Tuckman’s Five Stages of Team Development

Forming Stage -In the beginning, when a new team forms, individuals will be
unsure of the team’s purpose, how they fit in, and whether they’ll work well with
one another. They may be anxious, curious, or excited to get going. However,
they feel, they’ll be looking to the team leader for direction.

During the forming stage of team development, a democratic leadership style may be
most effective in allowing team members to share their ideas and input, as the team is
still establishing its goals and roles.

Storming Stage- I n the storming stage, people start to push against the established
boundaries. Conflict or friction can also arise between team members as their
true characters – and their preferred ways of working – surface and clash with
other people’s.

At this stage team members may challenge your authority or management style,
or even the team’s mission. Left unchecked, this can lead to face-to-face
confrontations or simmering online tensions.

If roles and responsibilities aren’t yet clear, individuals might begin to feel
overwhelmed by their workload or frustrated at a lack of progress.

During the storming stage, a more directive leadership style may be necessary in

order to keep the team focused and on track, as conflicts and differences of opinion may
arise.

Norming Stage -Gradually, the team moves into the norming stage. People start to
resolve their differences, appreciate one another’s strengths, and respect your
authority as a leader.

Now that they know one another better, your team members will feel more
comfortable asking for help and offering constructive feedback. They’ll share a
stronger commitment to the team’s goals, and they should make good progress
toward it.

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 In the norming stage, a coaching or mentoring leadership style may be helpful in
supporting team members as they work towards achieving their goals and becoming
more cohesive.

Performing Stage – Now the team is in flow and performing to its full potential.
With hard work and structured processes, the team is likely to achieve its goals
efficiently.

Roles on the team may have become more fluid, with members taking on various
roles and responsibilities as needed. Differences among members are appreciated
and used to enhance the team’s performance.

During the performing stage, a delegative leadership style may be effective in

empowering team members to take ownership of their work and make decisions on their
own.

Adjourning Stage – Many teams reach this stage naturally. For example, projects
come to an end, or permanent teams are disbanded and people redeployed.

People who like routine, or who have developed close working relationships with
colleagues, may find this time difficult.

In the adjourning stage, a supportive leadership style may be helpful in ensuring that

team members feel valued and appreciated for their contributions, as the team is
winding down and preparing to disband.

1.2 Decision Making

Definition – Decision making can be regarded as the mental process resulting in the
selection of a course of action among several alternatives. Every decision-making
process produces a final choice.

According to Koontz and O’Donnel, “A decision may be defined as a conscious choice

among alternative courses of action.”

Peter F. Ducker: “Whatever a manager does he does through making decisions.”

Nature of Decision Making

1.  Decision making is based on rational thinking.
2. It involves the evaluation of various alternatives available.

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 3. It is a process of selecting the best from among alternatives available.
4. It involves certain commitment. Management is committed to every decision it
takes.
5. Decision making is the end product because it is preceded by discussions and
deliberations.
6. Decision making is aimed to achieve organizational goals.

1.3Decision Making Process

Fig.1.3
1.4 Some good and bad Business decision

Good Decisions
 Apple brings back Steve Jobs.
On the mark of 25th anniversary of Apple announced that it had agreed to
acquire NeXT for $400 million. The stunning move brought Steve Jobs back to
Apple over a decade after he left the company following an internal power
struggle.

  Henry Ford’s decision to double the wages of his workers enabled him to attract
the talent he needed, and helped ensure a class of worker who could afford the
very products they were building.

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  General Electric. Jack Welch’s decision to fully fund a first-in-class training
centre at Croton Ville, led to the development of hundreds of great leaders who
practiced the “GE Way”.

Bad Decision

• Snoozing Motorola

Motorola’s problem was that it was a hardware technology company, but from
the mid-2000s it was software driving the mobile phone business. Here
Motorola was weak – their phone’s interface was seen as clunky compared to its
rivals, and their smartphones dithered between Linux and Windows-based
operating systems. 

• That’s Not a Kodak movement

Kodak’s top management never fully grasped how the world around them was
changing. They hung on to now obsolete assumptions about who took pictures,
why and when.

• New coke

The Coca-Cola Company introduced reformulated Coca-Cola, often referred to as “new

Coke,” marking the first formula change in 99 years. The company didn’t set out to
create the firestorm of consumer protest that ensued; instead, The Coca-Cola Company
intended to re-energize its Coca-Cola brand and the cola category in its largest market,
the United States.

That firestorm ended with the return of the original formula, now called Coca-
Cola classic, a few months later. The return of original formula Coca-Cola on
July 11, 1985, put the cap on 79 days that revolutionized the soft-drink industry,
transformed The Coca-Cola Company and stands today as testimony to the
power of taking intelligent risks, even when they don’t quite work as intended.

1.1 Group conflict, Difference, and Diversity

GROUP CONFLICT

• Working together in a group or teams always presents the potential for the
occurrence of conflicts.

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 • Key component to conflict is perception.

• The level of conflict is a function of the importance of the goal, behaviour or

relationship.

Types of Conflict

• Intrapersonal -Conflict within oneself.

• Interpersonal – any type of conflict involving two or more people.

• Intergroup – generally involve conflicts of interests within the competing

groups.

DIFFERENCES

• Cultural Gap: America is full of both U.S. born and immigrant workers with
many different ethnic backgrounds. They come with different perspectives,
social styles, approaches, senses of propriety and communication styles. As
cultures mix in the workplace, employees and managers can get frustrated when
communication becomes difficult or when social styles don’t mix easily with a
company’s culture.

• Language: Diversity often brings people whose first language isn’t English. In
some cases, language can be a genuine impediment to doing a job and an
employee must be assisted to improve his or her language skills. From a
different angle, when someone speaks English well, it can be easy to forget it’s
not native for them. Likewise, in bilingual workplaces, employees must be
careful not to say anything in one language that they wouldn’t say in another. It
can be damaging and disrespectful if a second language becomes a “code” to
keep coworkers from understanding conversations

• Religion: America is filled with all kinds of religions and denominations.

People don’t always understand each others belief systems, which can cause
stereotypes and biases that create hurt and even legal liability if they leak out in
the workplace. Employers can face serious penalties from the Equal
Employment Opportunity Commission and the Texas Workforce Commission
when conflict based on religion arises.

• Gender: While the Civil Rights Act of 1964 and the Equal Pay Act legally
forbid discrimination against women in hiring and the workplace, social
attitudes have taken longer to change. Companies can also face civil suits for
discrimination and sexual harassment. Smart employers not only have policies

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 on sexual harassment and gender discrimination, but also provide training on
these issues to ensure a respectful, comfortable workplace in which everyone
feels valued and has equal opportunity.

DIVERSITY

Diversity is about differences and variety, a diverse group contains people from
different backgrounds, of different ages and sexes, and/or with a wide variety of
interests.

Diversity Conflict in the Workplace:

1) Ethnic and Cultural Differences : If people are hostile or create conflict with
other people that are different from them because of race or ethnic background,
this can never be tolerated in the workplace. Conflict triggered by ethnic and
cultural differences isn’t always obvious. 

2) Lack of Acceptance of Alternate Lifestyles: When people are intolerant of

others because of sexual orientation and have difficulty getting along because of
it, it’s a form of diversity conflict. Intolerance toward others may be shown with
homophobic slurs or anti-gay jokes, and this may create a hostile work
environment for members of the LGBTQ community. To create an inclusive
workplace, company policy should clearly state that all staff members are to be
treated with respect regardless of gender or sexual orientation and that failure to
do so won’t be tolerated.

3) Age and Generational Differences: A diverse staff includes people of a wide

range of ages and generations. People of different ages may have different
priorities or beliefs, which can lead to conflict or difficulty communicating.
People sometimes judge each other on the basis of age. Older workers may feel
younger workers have a sense of entitlement while younger workers may feel
older workers should step down and open opportunities for others.

Managing Diversity Conflict

Workplace conflict can erupt for many different reasons, but managers need to identify
the underlying reason for any conflict and determine if it may be related to issues with
diversity and inclusivity.

Things to do that can help to promote an inclusive workplace include:

• Create opportunities for group conversations where employees can mix and chat.

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 • Use inclusive language.

• Create safe spaces for privacy.

• Make sure the office is wheelchair accessible.

• Encourage staff to provide feedback on improving inclusivity in the workplace.

When hiring new staff members, employers should choose candidates based on skill
and not exclude people because of age, race, sexual orientation, etc. Hiring a diverse
group of people is only the beginning. Once hired, people need to feel welcome and safe
at work.

1.2 Group Communication and Technology

Group communication is the act of sending and receiving messages to multiple

members of a group. In a business environment, groups often use this type of
communication to exchange ideas, determine goals and motivate other members.
The size of groups can vary, but they typically comprise at least three members and
up to 20 members. Group communication can be beneficial for groups of all sizes,
from smaller focus groups to entire departments. When groups communicate
effectively, they can share necessary information as they work to accomplish
mutual goals.

Group Communication Channels

1. In person meetings

2. Conference Calls

3. Digital Messages

4. Memos

Improve Group Communication

1. Encourage Open Discussion

2. Establish Responsibilities

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 3. Emphasize Teamwork

Technology used to improve communication –

1.Hasten Communication process

2.Widens Reach -The emergence of many communication software and

channels makes it easier for teams to work remotely

3.Promotes team engagement and collaboration

1.4 Meeting Management

Meeting Management is the process of managing the stages and components of

the entire meeting process. The actions that make meetings successful before, during,
and after the meeting are equally important. Neglecting any piece of the meeting
management process can lead to poor results and additional meetings.

Steps of Meeting Management:

1. Define the Purpose and Create the Agenda

2. Schedule the Meeting and Distribute the Agenda
3. Run the Meeting and Assign Action Items- Run the meeting on time and take
attendance.
4. Create, Distribute and Archive the Minutes -Meeting Minutes are the
consolidation of the discussion, decisions and tasks that were captured during
the meeting.
5. Analyse Activity and Implement Changes -Meeting Management is a continuous
process and analysing factors related to meetings activity helps organizations
improve meeting performance, contain meeting costs and instil proper meeting
procedures.

Importance of meeting management

• Improving communication
• Interpersonal relationships
• Teamwork
• Employee morale and satisfaction.

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Activity -2

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 Business Personality
Anubhav Dubey – Co-Founder of CHAI SUTTA BAR

DOB: Born on 1996

Hometown: Rewa , Madhya Pradesh
Education: Graduation in Commerce
Net worth: INR 10 Crore
Turnover : INR 100 Crores (Annually)
Profession: Entrepreneur (Chai Sutta Bar)

2.1 Life story of Anubhav Dubey

 Co-Founder of Chai Sutta Bar Anubhav Dubey was born in the year 1996 in
Rewa, Madhya Pradesh, and he is known as a businessman all over India his
company name is Chai Sutta Bar whose annual turnover is 100 crores plus.

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 Founded this company in the year 2016 after leaving his UPSC preparation
midway.
 His dream was to become an IAS officer, but he ended up becoming a young
entrepreneur. Chai Sutta Bar has more than 135 outlets in India in 2021.
 Anubhav’s parents wanted him to become an IAS. And in Delhi, Anubhav
started preparing to become an IAS. Initially, everything was fine but, one
day his friend Anand who was going to withdrawing from his own business
and that time only 3 lakh rupees was left with him and both of them made up
their mind to start a business together with these 3 lakh rs.

 They have 3 lakh rupees of their savings that they invested to start the
business, so finally they find a room, that was an empty warehouse of
cement.
 They liked the room and decided to rent that because that room is near the
girls’ hostel and they want to attract a crowd of girls so that more youth will
come.
 They spent all the money in decorating and furniture in the room and
decided to give free tea on the first day, but no one is coming to drink the
free tea thinking about what these new kids are giving.
 They on the next day they called all of their friends to create a fake crowd
and seeing a fake crowd more people will come, and the same happened.
 Slowly people started knowing them and their shop name Chai Sutta bar,
withing 6 month they are doing very good sales and need 5-6 people just to
handle the crowd.
 After that, they started working on expanding and opening new franchises
and now they have more than 300 outlets, not only in India but also in
Dubai, Muscat, Oman, Nepal. Apart from this, outlets are also going to open
in Canada and America.
 People also taunted him many times for opening a tea shop, but he never
paid attention.
 Today his business has a turnover of more than 100 crores, he also provides
employment to 250 potter families. At present they have more than 18 lakh
daily customers

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2.2 Brief introduction of chai sutta bar started by Anubhav Dubey

 Chai Sutta Bar Private Limited is an Indian Non-Government Company. It's a

private company and is classified as' company limited by shares.
 The Company Chai Sutta Bar is a rapidly growing Tea-Chain, founded in 2016
by two young yet passionate entrepreneurs – Anubhav Dubey and Anand Nayak.
 The Company's authorized capital stands at Rs 10.0 lakhs and has 50.0% paid-
up capital which is Rs5.0lakhs.
 Chai Sutta BAR Private Limited is majorly in Trading business and currently,
company operations are active.
 The Company is registered in Gwalior (Madhya Pradesh) Registrar Office.
Leadership qualities
 Be grounded and trust your instinct – The Universe will put all its strength to
make it happen for you.
 Be Patient & Never give-up – It’s ok to climb and fall, that’s how you will learn
but if you give up on learning you will never have a chance to climb back again.
 If you want to do something, do it now, there is never a tomorrow.
 Believe in yourself – If you have taken up something ensure and make up your
mind saying I can and will do it, instead of let’s see what happens.
 Change is the only constant in life so there is no point in running away, be there
and face it.
2.3 Achievements of Anubhav Dubey in his life and company achievements

 The company has reached from 1 outlates to 300 + outlates.

 CSB is growing from an investment of 3 Lakhs to a 100+Cr revenue. 
 CSB is growing from a three-person team to a 1000+ people team.

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  CSB is growing from zero digital presence to a community of 250k+ people
across the different platforms.
 CSB is growing from selling 10 Kulhads a day to 3 Lakh+ Kulhads a day. 
 Anubhav Dubey is president of Farz Foundation to help needed peoples.
 Anubhav Dubey got United nations Young Change Maker Conclave (UNYCC)
award.
 Anubhav story was documented by NCERT.
 The company CSB Sell almost 4.5 Lakhs Kulhad daily and utilize 20,000 liters
of milk daily.
 Anubhav has an IT company named Tech Master Gogo.
 Chai Sutta Bar trading Pvt. Ltd trades in Ceremic Products.
 Anubhav Dubey is planning to open a non veg product brand with the name of 2
boti 4 roti.

2.4 Challenges faced by Anubhav Dubey company

Realizing the market
Understanding the need of the market and also serving people like them Anubhav and
Anand invested they are only investment in Chai sutta bar Anubhav and Anand both
have come to Indore for educational purposes like others. Even though Anubhav does
not drink tea he knows all his friend’s too morning tea is almost a ritual in India.
however, no one knows the quality and hygiene factors of Chai consumed outside. This
is when the idea came to open a tea café franchise for India starting from Indore. The
initial idea was to so quality tea at a very affordable rate. However, the USP was still
missing it was then Mr. Dubey thought off using kulhar as there USP.
The traditional kulhar chai in a bar like setting is enough to attract youth proved right as
now the brand has become the most successful café franchise in India.

Finance
Owners of cafes need enough money to cover daily expenses as well as their initial
startup costs however chai sutta bar started with just rupees 3,00,000 as an investment.
This was the entire savings of Anand naik family as the duo did not have any other
source of investment at that point of time.
The budget in the initial days went out of control it was the street style jugaad that
helped the Duo to manage their franchise their shop. Chai sutta bar even today has not
taken any outside investment they have used the franchise model as an investment and
expansion method.

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Keeping the franchise cost of Chai sutta bar manageable and profitable the café
franchise has got quiet brand success.
Recruitment and training
The main draws of café are its menu and services. It requires a talent chef who is recipe
will draw people to the restaurant additionally you need well trained personnel whose
friendliness and efficiency win over clients on a deeper level.
However, as a startup we lack the funds to hire a chef or staff in the initial days
everything from preparing tea to serving the marketing was done by Anubhav and
Anand by themselves.
It was Manoj a local orphan who became the first employee of Chai sutta bar. Even now
one of the main concerns and obstacles in morning a café is finding and keeping good
staff retaining employees is greatly added by creating a positive workplace culture and
providing benefits.

Administrative bottlenecks
This is one of the biggest problems faced by many businesses in India, it’s not an easy
as it may seem to start a restaurant. We must deal with the number of policies and other
bureaucratic principles before we can open for business.
When people started visiting Chai sutta bar sum of the surrounding people got curious.
One day the narcotics department raided the café with suspicion of them selling drugs
they thought the crowd was due to the illegal trade of drugs.
However, when they did not get even a pack of cigarettes or sutta in the café they had to
leave.

Enigma of sutta
This is a new problem that the café franchise fees in recent times while opening its new
outlay the brand fees and administrative issue with the word sutta and bar in Dubai.
The gulf country has strict protocols regarding alcohol and tobacco consumption even
though Chai sutta bar does not serve any of the products it is still face issue.
Many times, even customers get confused about whether the franchise t shop sales
cigarettes or not: to be frank, smoking and consuming alcohol is strictly prohibited in
the premises of café.
Kullars is boon and bane both

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Kullars are made up of brunt clay and they break quite easily every day in Chai sutta bar
more than 4 point $5,00,000 are used.
The Kullars add customised and throughout the country as well as outside the café
served its brave rages in the same design this means that is stoke of Kullars is regularly
dispatched from Indore to other areas in the country.
2.5 Learning lessons from Anubhav Dubey journey
 Competition is important. It keeps us on them toes, otherwise they will grow
lax.
 Six years back, he had no clue whether they could make the CSB’s
Bhawarkua outlet successful or not. Today, they have crossed so many
outlets, with over 100+CR in yearly revenue. Just start moving forward with
whatever we can see today.
 We never know what tomorrow may bring. A big mistake young
Entrepreneurs make is that they do a lot of analysis on Day 1. Starting is
more important than starting it with perfection.
 Many big startups started with a different idea but kept pivoting and are
working on another thing but are thriving. If they haven’t started and kept
finding the right way on Day 1, There is no way they would reach such
heights.

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Activity-3

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 MEMO

INTER-OFFICE MEMORANDUM OF KITCHENMATE

To: Kitchenmate employees

From: CEO
Date: 28th March, 2022
Subject: Company has been awarded a prestigious quality award for both product
design and service delivery.

It is very grateful that our kitchen mate company which manufactures kitchen
appliances has been awarded a prestigious quality award for both product design and
service delivery.
I share this award with all the employees of the company it is because of your hard
work, team work.
Company has decided to interact with the best motivator Mr. Anand Mahindra so that
employees can improve their skills and also know about the new creativity, innovation
that we added in kitchen appliances when we manufactured the product.
Your sincerely .
Aayushi sharma

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Activity-4

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 Business News Paper Analysis
Newspaper Analyzed- Economic Times-Brands & Companies
Date- 6th to 10th February
Field - Marketing
Audience - Customers and Executives of Companies

1.Coca Cola Brings Back Coke Studio in Brand Push(6th feb)

Beverage maker Coca-Cola, which is bringing back its global music property Coke
Studio in India after an eight-year gap and r ebranding it as Coke Studio Bharat ahead
of peak summer, is betting on 'culture connect' to push brand Coke in India. "This is a
long-term strategy to go deep into every region in India. It is very critical for a brand
like Coke to thrive. I don't think there is any other such platform, and if it is handled
well, then Coke Studio can do the job," Coca-Cola vice-president, marketing for India
and South West Asia, Arnab Roy told ET in an interview.
Citing that Coke Studio Pakistan is the music platform's largest market worldwide, Roy
said: "In Pakistan, Coke is now the number one brand by far. Ten years ago, Pepsi was
the market leader there. The single biggest growth driver to the Coke brand in Pakistan
has been Coke Studio."

2.PWC India Plans to Add 30K New Jobs (6th feb)

 PwC announced today that it will further expand its presence in India, in line with its
strategic commitment to the country’s growth. With a current workforce of over 50K
people in the country, PwC in India expects to grow its talent pool to 80K over the next
five years.

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Sanjeev Krishan, Chairperson, PWC in India, said, “We are committed to playing a
meaningful role in India’s growth story and are working closely with clients and
stakeholders to help solve important problems and create avenues towards a very bright
future for our country. Our new venture is just one step forward in this direction and
will further attempt to harness India’s vast demographic dividend.” He added that “India
is a strategically important geography for the PwC Network. We will continue to focus
on enhancing our local capabilities and capacities.” In terms of opportunities for both
campus recruits and experienced professionals, this is a “great time to join a globally
inclusive team of talented professionals and gain skills for becoming future ready,” he
said.

3.MNC Consumer Firms Bullish on India Despite Inflation, Global Headwinds

(6th feb)
Chief executives of over ten large consumer-facing global giants including Procter &
Gamble, Mondelez, Visa, Levi's, Diageo, Amazon, Apple, H&M and Skechers said in
recent earnings call that their India business was resilient during the December quarter
despite global macro-economic headwinds such as inflation, energy crisis, recession
concerns in Europe, with several of them growing at a double-digit pace in India.

4.Millet –Based Food: Soon You Will Be Spoilt for Choice (7th feb)
From packaged foods to breweries to restaurants, large companies including Nestle,
ITC, Britannia, HUL, Tata Consumer, Bira 91 and Slurrp Farm are putting up ambitious
plans to introduce millet-based packaged foods, beers and restaurant menus or boost
their existing millet portfolios, tying in with the Centre's recent announcements on
making India a global hub for millets. Millets will be promoted in a mission-mode this
year, which has been declared the International Year of Millets, Union minister for
agriculture said recently.

5.Govt expects VODA Idea to begin 5G Rollout to Meet Licence Obligation (7 th

feb)

Government expects Vodafone Idea to begin 5G rollout to meet licence obligations. As

per the network rollout obligations, a telco has to commercially launch 5G services
anywhere in each of the three metros within the first year from spectrum allotment.

6. Auto retail sales up in Jan, but lags pre-pandemic Numbers (8th feb)

Data available with the Federation of Automobile Dealers Association (FADA) showed
that overall, retail sales of vehicles rose 13.56% to 1.83 million units in January. Sales
were, however, lower by about 8% compared with the pre-Covid January 2020.

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 7. Hero Moto Beats St Expectations, Posts Rise in Net Profit (8th feb)
Niranjan Gupta, Chief Financial Officer (CFO), Hero MotoCorp, said “We have started
recovering our market shares and expect this journey to continue backed by exciting
launches lined up over next few quarters, especially in the premium segment. This,
coupled with our renewed focus on savings programme should also help in improving
our margin profile going forward. The country’s largest two-wheeler maker Hero
MotoCorp Tuesday beat street estimates to report a 3.6% increase in standalone net
profit at Rs 711.06 crore for the third quarter ended Dec 31, 2022. The company had
posted net profit of Rs 686.13 crore in the corresponding period of the last financial
year.

8.Coke May Take Thumps Up, MAAZA to Global Markets (9th feb)

Global soft-drink manufacturer Coca-Cola will bring the taste of THUMPSUP and
mango-based drink Maaza to the world as the company looks to sell these homegrown
brands to other global markets. Coca-Cola “has robust plans to market marquee Coca-
Cola India homegrown brands like Thums Up and Mazaa globally in other markets,” the
beverage company said in a press release on Monday. Maaza was introduced in the
1970s in India and Coca-Cola had acquired both Maaza and Thums Up from Parle-
Bisleri in 1993. Maaza is also sold in some other countries in the Middle East and
Africa.

Meanwhile, the company also looks to grow its core brands and new variants for Thums
Up, Limca, Fanta, Sprite and Maaza are expected to be rolled out. Coca-Cola has also
announced debuting in new beverage categories such as enhanced hydration, nutritious
dilutable and beverage-plus at affordable price point.

9. E-comm Advertising Crossed $1b ‘22(9th feb)

Advertising spends on ecommerce platforms in India had surpassed $1 billion in 2022
and is likely to expand faster than the whole digital advertising ecosystem in the coming
years as more customers purchase online, a senior Flipkart executive said.
Commerce media is the third big revolution in digital after search and social.
Ecommerce advertising was north of a billion dollars in 2022," Sankalp Mehrotra, who
is vice-president of Monetisation at ecommerce platform.
Shoppers Return to Pre-Covid Buying Habits(10thfeb)
Indian consumer behaviour has completely reset back to pre-pandemic consumption
levels, belying all expectations and projections that some of the consumption changes
during Covid would continue thereafter. Marketers said the shift was happening for last
few quarters due to the fall in Covid infection rates and lifestyle returning back to pre-

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Covid days, but the transition to pre-Covid level consumption has largely been
completed last quarter across multiple categories like apparel, fast moving consumer
goods (FMCG) laptops and household appliances
11.Big Brand Developers Back in action in Delhi –NCR (10th feb)
Real estate developers such as DLF, Godrej, M3M, County, Max and TARC are set to
unveil new housing projects in Delhi-National Capital Region, as demand remains
robust in this market. The new projects will come up in locations such as central Delhi,
Noida Expressway and Gurugram’s Golf Course Road Extension, which has seen a
spurt in land acquisition in recent months

5.Book review – The compound effect by Darren hardy

Chapter 1-The compound effect in action

Darren Hardy starts the book by introducing us to the most crucial concept for
the reader to understand: The Compound Effect. Hardy describes the compound
effect as “the principle of reaping huge rewards from a series of small, smart
choices”. Hardy argues that consistently making smarter choices, over a long
period, is what made the most successful people in the world so successful.
Consistency is the fundamental principle that runs throughout this book.

Hardy provides a useful analogy for readers to understand how small changes in
your life and decision-making may seem unimportant. Still, if done consistently,
they can make a huge difference. He urges readers to consider the scenario:
Would you rather have $3 million upfront or one penny that doubles in value
every day for 31 days. As humans, we naturally want the immediate gain, and
most would choose the first option. However, if your primary goal is to be as
successful as possible, the second option is better. With the second option, you
will have $10 million by the end of day 31.

Hardy highlights that success doesn’t happen quickly; for example, after 19
days, you only have $5,243. At this point, you might feel like choosing the
second option was a bad idea. However, you have to look at the bigger picture
and the long term goal.
The second option has a compound interest. We can produce compound gains in
our own lives by making the correct decisions consistently over a long time.

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Hardy notes that for us to benefit from compounding’s fantastic benefits, we
have to be patient and keep faith. Compounding is impacting us every day, so we
must use it for our benefit.

How can you start doing this?

Take responsibility for your life
Write down six positive steps that you can implement in your daily life, no
matter how small
Write down six negative actions that you frequently do, no matter how small,
and attempt to eradicate them
Identify areas where you used to succeed but no longer do due to complacency.

Chapter 2- Choices

The first chapter highlighted the importance of the small choices we make each
day, specifically how they compound into much more excellent life outcomes. In
this chapter, Hardy offers guidance on how to get better at making choices.

Hardy provides a beautifully simple answer. You have to stop living your life on
autopilot and instead start making conscious decisions within your life. It is easy
for us to fall into an autopilot that isn’t conducive to obtaining our life goals.
Sometimes we have to actively and consciously make decisions to stay on track
with our goals.

Conscious decision making means that you need to start taking responsibility for
the relationships in your life. Start taking responsibility for the mistakes you
made and the lessons that these mistakes can teach you. Start taking
responsibility for your luck; Hardy describes luck as the sum of an individual’s
preparation, attitude, opportunity, and action. Don’t use luck as an excuse as you
have control over your luck.
Start to track all of the small decisions you make on the daily. Do you want to
be more productive? Track how many hours you are working, how many hours
you sit on your phone, and how long it takes you to shower in the morning.
Keeping track of the small decisions that compound you towards or away from
your higher goal will keep you on track.

The final thing Hardy suggests is just to start. Start these things now. The sooner
you implement these changes, the faster they will become habits, and the sooner
you will reap the rewards.
How can you start doing this?

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 Identify an area of your life you want to change
Identify the parts of this area that you are not taking responsibility for
Start tracking at least one behavior related to this area of your life.

Chapter 3- Habits
Before reading this book, your habits are likely formed unconsciously and aren’t
guiding you toward your ultimate goals. Habits are things we do on autopilot, as they
have been strengthened through practice. To take control of your life, you must master
your habits. You must remove your bad habits and create new good habits.

This chapter breaks each step down to produce helpful habits, via clear and concise lists
of actions.
How can you take responsibility for your habits?
You must acknowledge the impact that habits can have on your life. Do so by
considering the compound effect spoken about earlier
You need to identify a significant motivator for why you need to change individual
behaviors
Set yourself attainable goals and visualize what success, relating to these goals, will
look like
Remove the bad habits holding you back
Create good habits that will help elevate you towards your goals
Darren also provides clarification of how you can identify a significant motivator. As an
individual, you have to define your core values. You must also find inspiration that
motivates you; it does not need to be profound; it just has to drive you towards your
goals. Finally, you must set short, compelling, and awe-inspiring goals.
How can you eliminate bad habits?
Identify the things that are triggers. Think of the 5 Ws and attribute them to your bad
habit. Why, what, who, when, and where.
Eliminate these triggers from your environment
Substitute this bad habit with a good habit that provides you with similar rewards, e.g.,
swapping eating an unhealthy takeaway with treating yourself to a game with your
friend
Decide whether you can change this habit instantly. Some habits are better removed
slowly, while others are easier to remove if you go ‘cold turkey’

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How can you create good habits?
Start as you mean to go on. Your motivation will always be at its greatest on the first
day you decide to make a change.
Eliminate as many barriers between you and your desired action, e.g., if you want to
start eating better make sure you remove all the unhealthy snacks from your cupboards
Always focus on what the good habit will add to your life, rather than what you might
be losing
Make this change in habit public. Your habits being public will foster accountability and
create a peer pressure that will steer you in the right direction. Similarly, find somebody
who you can update frequently
Create small competitions for yourself, such as beating your previous records
Celebrate by rewarding yourself when you successfully implement a good habit.

Chapter 4 – Momentum

Building good habits is fundamental to producing a positive compound effect. However,

we need momentum to help push us through the tough times when we struggle to
maintain a good habit. Momentum is that feeling when it is odd that you haven’t had
your daily run or haven’t read your daily chapter. You want it to be odd missing your
good habit that day.

One way to build this momentum is to master your daily routines. In the book, Hardy
provides an in-depth outline of what he does every morning and what he does every
evening. Irrespective of what his day entails, he completed these things without fail.
Hardy explains that as long as you can control your mornings and evenings, you know
you are starting and ending your day strong.

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Importantly, though, Hardy also points out that if a ritual or routine is no longer
producing powerful results for you, then don’t be afraid to change your routine.
Although you want to be consistent, you want to be consistently positive. If you notice
part of your routine is no longer contributing positively, swap it for something positive
for you.

With the start and end of your days in check, you can now start focussing on your
weekly, monthly, and quarterly rhythms. To do this, Darren recommends using a
Rhythm Register to track your regular habits and actions across these timeframes.

Finally, make your habits and rituals sustainable. You do not want to get burnt out.
Similar to the point raised in the first chapter, small positive changes that are consistent
are often better than short-term explosions of positivity. Plus, surround yourself with
supportive people who will be understanding of your small changes.

Chapter 5 – Influences

The environment around them hugely impacts humans. Therefore, Hardy recommends
exposing yourself to an environment that makes establishing a compound effect easier.
Exposing yourself to a positive environment involves taking control of the information
you absorb, the associations you make, and the physical environment around you.

Taking control of information

The human brain is an information processing machine. Darren provides a two-step
solution to ensuring that the information going into your mind is far better. Firstly, guard
against garbage. Try to avoid the news and media. Secondly, join the drive-time
university. You should try and absorb audiobooks and courses whenever you are unable
to read conventionally.
Take control of your associations
Hardy cites a study that suggests that the people we associate with could determine as
much as 95% of our success or failure in life. Therefore, we must take control of our
friendships. We must consider whether those surrounding us are supportive and
inspiring. If they are not, then why are they not supporting and inspiring? Try and
distance yourself from these people. Later, Hardy suggests you visualize imaginary
friends who would be supportive and inspiring in reaching your life goals. Hardy also

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suggests we limit our time with loved ones; focus on quality rather than quantity.
Finally, he recommends that the readers consider how they can replicate their best
friendships by finding where they could meet them and how they could connect.

On top of these steps, we must identify people who share similar goals, values, and
determination as yourself. Finding these people will help you build accountability. Plus,
we must find mentors and advisers who can advise on how to get where they are. They
must be in a position where you would like to be in the future.

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