MKTG 376

Assignment 1: Data, Excel, and Hypothesis Testing

Due: February 6, at the Start of Class

1. Data
For each of the variables below, describe their type (categorical – ordinal or nominal;
numerical – discrete/continuous): (2 points)
a. College year
a. Categorical-Nominal

b. Number of text messages sent

a. Numerical-discrete

c. Level of agreement (example: strongly agree, somewhat agree, etc.)

a. Categorical- ordinal

d. Body Temperature in Fahrenheit

a. Numerical-continuous

2. The tapedata.xlsx (posted on D2L) contains data for weeks during 2009-2011 for the
unit sales of 3M tape, price charged, whether an ad campaign was run that week
(1=ad campaign), and whether the product was displayed on the end of the aisle
(1=end cap). Use this file to perform the following exercises:

Exercise 1. Descriptive Statistics (4 points)

a. Calculate the following statistics for the price of 3M tape: mean, median, standard
deviation, sample variance, count, and skewness. (Hint: Use Analysis Toolpak
DataData AnalysisDescriptive Statistics) (2 points)
Descriptive Statistics
Mean  9.09
Median 9
Standard Deviation  9
Sample Variance  .33
Count  135
Skewness -0.03
b. Create a histogram for the price of 3M tape in a column chart. Is it symmetric or
skewed? (2 points)
d. Our histogram is Skewed to the right

Copy and paste the charts

Exercise 2. Excel PivotTables (6 points)

a. Does there appear to be an upward trend in sales? (Hint: summarize average unit
sales by year) (2 points)

Copy and paste the pivot tables and charts here

No there does not appear to be an upward trend in sales. In fact, there appears to be a
downward trend

Average Yearly Unit Sales

$2,000.00
$1,800.00
$1,600.00
$1,400.00
$1,200.00 Total
$1,000.00
$800.00
$600.00
$400.00
$200.00
$0.00
2009 2010 2011

Average of Units
Row Labels Sold
2009 $1,851.56
2010 $1,336.70
2011 $1,206.06
Grand Total $1,485.89
 B. Analyze the nature of the monthly seasonality of tape sales in a line graph
(Hint: summarize average unit sales by month and show it as percentage) (2
points)

Copy and paste the pivot tables and charts here

There are seasonal changes in sales, based on the line chart, sales are higher
through the summer months versus others.

b. Does an ad campaign appear to increase unit sales on average? (Hint: Just

compare average unit sales) (2 points)

Copy and paste the pivot tables here

From the pivot table, it seems that average sales are higher with an ad campaign than
without.

Average of Units
Row Labels Sold
0 1195.179711
0 1210.541365
1 1050.780169
1 2461.186188
0 2441.763712
1 2742.812094
 Grand Total 1485.89231

3. Excel Charts (6 points)

You can download the data ExcelChart.xlsx from D2L.

All charts should have titles, legends, and proper axes titles by default.
a. Worksheet a includes monthly average temperatures and rainfall in Bloomington,
Indiana. Create a combination chart involving a column and line graph with a
secondary axis to chart the temperature and rainfall data. (3 points)

Copy and paste the chart here

Average Temperatures in Bloomington In

100
0.8
80
0.6
60
40 0.4
20 0.2
0 0
ry ry ch ril ay ne Ju
ly st be
r er be
r
be
r
nua rua ar Ap M Ju ugu m tob m m
Ja b M A e Oc ve ce
Fe pt
Se No De

Temperature Rainfall

b. The worksheet b contains monthly tomato sales on Farmer Smith’s farm.

Summarize this data using a chart with pictures of tomatoes, data labels, and a
data table. (3 points)

Copy and paste the chart here

1400
Total Monthly Tomato sales

1200

1000

800 Total

600

400

200

0
600 700 900 1100 1300
February March April May June
4. Hypothesis Testing
You can download the data CoffeeData4Testing.xlsx from D2L
Use the Pivot Table tool to compute the input for the test statistics. Use Excel
functions to compute the values of the test statistics. Assume for all hypothesis tests
that have a level of significance α=.05.

Data Description: CoffeeData4Testing.xlsx contains data from a survey about coffee

consumption. The variables are:
ID A unique identifier for each respondent in the survey.
Gender 1=Men 2=Women
Age Age of the respondent
Spending Money spent on coffee a day
Type Preferred Type of Coffee: Hot, Cold or Frozen
Make/Buy Whether the primary method of acquiring coffee is to make or buy

Exercise 1. Test One Mean (7 points)

a.A coffee shop owner wanted to determine if the average spending on coffee per
day for men was greater than 3 dollars. Write the null and alternative
hypotheses for this question

Null- There The average spending for men is not greater than $3
Alternative- There average spending for men is greater than $3 >3

b. Compute z-statistic

6.246

For the mean and variance, create a pivot table and:

1. Put GENDER in ‘ROW’.
2. Put Spending in ‘VALUES’.
 3. Remember to change the Field in the top left corner from SUM to the
AVERAGE for the mean, VAR for the variance, Count for the sample size.

x̄ men = average spending for men = $6.56

= variance of spending for men = $13.32

nmen = number of men = $41.00

c.Test Statistics

1-tail or 2-tail: 1-tail

Critical Value:
*hint: use excel function =NORM.S.INV(0.95):
1.645

d. Should you fail to reject H0 or reject H0 and why? State your conclusion.
We reject the null hypothesis because the average spending of men ($6.56) was
greater than $3.00.