Soledad Miguel

Journalism 104
Social Media Audit of Khloe Kardashian
Overview

Person assessed: Khloe Kardashian

Dates assessed :1/25/2021- 2/25/2022
Platforms you audited: Instagram and Twitter
Instagram handle: khloekardashian
Twitter handle: khloekardashian

Core data for Instagram

Number of followers: 222,468,661(Keyhole)

Age of account: Active since August 15, 2012 (Instagram)
Overall engagement rate for this account: 0.56% (Hype Auditor)
Audit score: 88% (Influencer Marketing Hub)
Most active day of the week: Tuesday ( Social Insider)
Instagram post with the most engagement:

via Instagram.
I identified this post as the one with the most engagement by comparing all the number of likes
and comments from the posts within the time period selected. This one had the most comments
and likes. I double checked by checking Social Insider and ensured it had the most engagement.
Engagement rate: 1.221% (Social Insider)
Core data for Twitter

Number of followers: 29,768,960 (Social Blade)

Age of account: Active since April 18, 2009 (Twitter)(Social Blade)
Overall engagement rate for this account: 0.021331% (Hype Auditor)
Audit score: 81% (Twitter Audit)
Most active day of the week: Sunday (Social Insider)
Tweet with the most engagement:

via Twitter.
I identified this Tweet as the one with the most engagement by comparing all the number of likes
and comments from the Tweets within the time period selected. This one had the most comments
and likes. I double checked by checking Social Insider and ensured it had the most engagement.
Engagement rate: 0.133% (Social Insider)

Analyzing the Conversation

The type of content Khloe Kardashian posts most often is related to lifestyle and fashion. She
posts what she eats, taking images of her meals at home and at restaurants. She posts carousels of
her days in which she posts scenery, family, friends and food. She also posts workout routines
and her improvement overtime. She mostly posts her daily life and fashion, whether it is for her
or it is being advertised. Her accounts focus on life and fashion.

On Instagram, Khloe often focuses on posting outfits and her day-to-day life. It ranges from
extravagant dresses to workout clothes. In her posts she includes pictures of her family very
often, specifically her daughter True. It doesn’t range outside of fashion though, it usually
always goes back to clothes. Her tone is very loving and caring. She always expresses love for
people, products and places.

via Instagram.

On Twitter Khloe focuses mostly on promoting herself and others. She does Tweet about fashion
and her daily life but the majority of her Tweets consist of promoting brands such as Skims,
Keeping Up With the Kardashians, Poosh, KardashianKloset, and Good American. Her tone here
is still very loving, she always Tweets that she misses her supporters and loves them. Overall her
personality stays the same throughout social media platforms, she is a hardworking mom who
aims to further her brand.
via Twitter.

Her audience is very positive and supportive. Under her Instagram posts many comments are like
this:

Overall assessment and Recommendations

The grade I would give Khloe for her social media presence would be an A. She is adequately
using her platforms to help further her family brand and her own brand. She is active on
Instagram and posts many pictures of her outfits and her daily life, which tend to be the posts
with the most engagement. She knows when to post about her brand and doesn’t overdo it. She is
also very loving and always presents herself in that way through tweets and Instagram captions.
On Twitter she retweets her supporter to help establish relationships with them. She also likes
comments and stays engaged with her audience. She is doing eveything correctly and I don’t find
a flaw in her strategy.
I learned that by being aware of social media analytics we can further learn how to properly use
our platform to reach our wanted audience. We can do so by posting at a certain time and on
certain days. We can also see what type of posts we should do more of by reading the amount of
engagement they receive. These steps would greatly benefit us in moving in the right direction
and furthering business and personal endeavours.