Week 1: The Professional Toolkit 2

Lecturer: Sandra Schneiderman

Tutor: Paul Varah

PERSONAL BRANDING and INFLUENCERS

Learning Outcomes:
1. To identify the characteristics of Influencers and how they network through social
media to optimize their personal brand.
2. Does this influencer have a website, blog, insta or other social media account that
you can comment on?
3. Is there any negativity on their site and if so, what does it say?
4. To compile information that supports the first Assignment.

Instructions:
1. Working in pairs or individually, report on ONE influencer or activist
influencer and fill in the table below.
2. Keep a copy of this in a folder where you can easily access this information
before your assessment.
3. Feel free to use any of the influencers from the links below.

Climate Change Activists

Vietnamese Food Influencers
The Viet Vegan (Excellent example!)
15 Asian Influencers to follow on Instagram
The Visual Capitalist.com
Top 10 Korean Fashion Influencers
AJ Marketing Vietnamese Influencers and Micro-Influencers
Time:
This tutorial or complete for homework
 Question Response

Name of Influencer and an image

Tara
Whiteman
(Tara Milk
Tea)

Age
Is their following of the same age group? 28 years old
Yes she follows people from the same age group

Are they an independent influencer or are Independent influencer

they part of a group or company?
Write it here
Does their nationality influence the
products/services/activism that they She comes from Australia, however her nationality does not affect her
promote? career as she promotes travel, hospitality and restaurants, fashion and
Explain how. jewellery brands.

In what ways might their popularity be Many Australians follow her as she is talented, but she also have a hugh
supported (or not) by their ‘national’ (local) number of followers that come from abroad.
following?

List some of the products, actions or services Travel

this influencer promotes. Hospitality, restaurant
Fashion and jewellery products

List the ways/strategies in which this She uses Instagram to promote herself by uploading beautiful and
influencer networks through social media to
optimize their brand.
Think of organizations or publications they
market themselves in.
Which ‘qualities’ do you admire (or not)
about this influencer?
Would you copy them? Explain why or why
not.
No. of subscribers/ followers
How did you find this information?
Optional Extra:
Given the nature of social media, which is
often both judgmental and supportive, can
you find any negative comments on your
chosen influencer?
How might this impact their brand?
100 words max.
aesthetic picture that she has taken during her trip/ photoshoot for high
end brands.
She also has a blog called taramilktea.co to share about her journey.
Dedicated, meticulous and creative
I would likento copy those qualities because they are important and she
has been succeeded with those qualities.
1.3 million of followers
Found it on her Instagram profile
I have not seen much negative commments about Tara. Somestimes their
is people who jelous of her life and they leave some disparage comments
Personally, I do not think those comments affect Tara’s brand because
there are a lot of other people who admire her talend in photograph, her
meticulous posts sharing about her experience when travelling and how
she use her influence to promote brands when collaborating with them.