BASIC GUIDE TO PROPERTY COPYWRITING

A well-structured property write-up is essential to effectively market a property and attract

potential buyers or renters. Here's a detailed guide on how to structure a property write-up:

1. Introduction: The first paragraph should introduce the property and provide some basic
information about it. This could include the property type (e.g., single-family home, condo,
townhouse), the number of bedrooms and bathrooms, the square footage, and the location.
2. Property Description: The next section should provide a more detailed description of the
property. This should include the unique features and selling points of the property, such as
a renovated kitchen, a large backyard, or a prime location. Be sure to use descriptive
language and highlight the benefits of the property.
3. Property Photos: Including high-quality photos of the property is essential to attract
potential buyers or renters. Make sure to take photos that show off the property's best
features, and consider using a professional photographer if possible.
4. Amenities: In this section, list all of the amenities that the property offers, such as a pool, a
gym, or a garage. Make sure to highlight any amenities that are unique or highly desirable.
5. Location: The location of the property is an important selling point, so be sure to provide
information about the surrounding area. This could include nearby schools, parks, shopping
centers, and restaurants.
6. Pricing: Be sure to provide information about the price of the property, including any fees or
costs associated with it. If the property is for rent, include information about the monthly
rent and any security deposit or fees required.
7. Contact Information: Finally, include contact information for the agent or owner selling or
renting the property. This could include their name, phone number, email address, and
website.

Here are some common mistakes to avoid when structuring a property write-up:

 Don't be too brief: While it's important to keep the write-up concise, it's also important to
provide enough information about the property to make it appealing to potential buyers or
renters. A write-up that is too brief may not provide enough information to attract interest.
 Don't be too vague: On the other hand, a write-up that is too vague may not provide
enough detail to help potential buyers or renters understand what makes the property
unique or desirable.
 Don't oversell: While it's important to highlight the best features of the property, it's also
important to be honest about any drawbacks or limitations. Overselling the property can
lead to disappointment or dissatisfaction for potential buyers or renters.
 Don't use low-quality photos: As mentioned earlier, including high-quality photos is essential
to attract potential buyers or renters. Using low-quality photos or not including enough
photos can make the property appear less desirable.
 Don't forget important information: Be sure to include all important information about the
property, such as the price, location, and amenities. Leaving out important information can
lead to confusion or frustration for potential buyers or renters.

By following these guidelines, you can create a well-structured property write-up that
effectively markets the property and attracts potential buyers or renters. Good luck!