Donald Trump's

Letter

GROUP 1
NUR HANIFA HASNA
22/509088/PEK/28924
NUR SUKMANINGTYAS
22/519397/PEK/29254
ASA SHALIHA R.
22/509420/PEK/29000
HERY CATUR W.
22/510090/PEK/29254
 Communication Strategy Framework

Media Audience Message

Menentang proses impeachment

Surat sebanyak 6
Ditujukan secara khusus

dan mengecam Ketua DPR AS

halaman diterbitkan
kepada Ketua DPR AS

pada tanggal 17
dan Nancy Pelosi Organizing pesan dalam surat

(cc: kepada Anggota DPR

sebagaimana Pyramid Principle

Desember 2019
AS dan Senat AS), serta
(next slide)

Masyarakat AS

 Communication Strategy Framework

Sumber : Leadership Communication, 4th Edition by Deborah J Barret, p.34, 85, 116

Purpose
Inform = summary of the major topics discussed
"I write to express my strongest and most powerful protest against the partisan impeachment
crusade being pursued by the Democrats in the House of Representatives"
Instruct = summarizes regulations or guidelines
"There is far too much that needs to be done to improve the lives of our citizens. It is time for you
and the highly partisan Democrats in Congress to immediately cease this impeachment fantasy
and get back to work for the American People".
Persuade = an approach or idea
"While I have no expectation that you will do so, I write this letter to you for the purpose of history
and to put my thoughts on a permanent and indelible record".
The Quality of the Reports
Sumber : Leadership Communication, 4th Edition by Deborah J Barret, p.34, 85, 116

Clear and easily access

Konten surat jelas dan mudah
dipahami
Surat mudah diakses, karena dimuat
dan diliput di berbagai media baik
cetak maupun elektronik, seperti
New York Times, Washington Post,
laman resmi White House, dan
Youtube Logically Organized &

Coherent
Surat diorganisasikan dengan baik
menggunakan pola Deduction
(general to particular)-conclusions,
then the supporting facts, arguing
from general principles to specific
situations
 Professional Appearance and Formatting
The Quality of the Reports Surat ini dibuat dengan struktur yang sesuai dan profesional dibawah ini:
Opening with power
Sumber : Leadership Communication, 4th Edition by Deborah J
"I write to express my strongest and most powerful protest against the
Barret, p.34, 85, 116
partisan impeachment crusade being pursued by the Democrats in the
Appropriate House of Representatives. This impeachment represents an
unprecedented and unconstitutional abuse of power by Democrat
Terdapat kata-kata kurang pantas
Lawmakers, unequaled in nearly two and a half centuries of American
"18 angry Democrat prosecutors, the entire force of the FBI, headed by
legislative history".
leadership now proven to be totally incompetent and corrupt, you have
Developing with Reason
found NOTHING!"
"The Articles of Impeachment introduced by the House Judiciary
"You completely failed with the Mueller report because there was
Committee are not recognizable under any standard of Constitutional
nothing to find"
theory, interpretation, or jurisprudence. They include no crimes2, no
"You said it was very divisive-it certainly is, even far more than you
misdemeanors, and no offenses whatsoever. You have cheapened the
ever thought possible-and it will only get worse!"
importance of the very ugly word, impeachment!"
"By proceeding with your invalid impeachment, you are violating your
Terdapat kata-kata kurang pantas
oaths of office, you are breaking your allegiance to the Constitution,
“We're gonna go in there and we're gonna impeach the motherf****r."
and you are declaring open war on American Democracy. You dare to
Tayangan konferensi pers (https://www.youtube.com/watch?
invoke the Founding Fathers in pursuit of this election-nullification
v=f1PycoNH9OA menit 1:52), Donald Trump menggunakan kata
scheme".
Shifty Schiff yang merupakan ejekan utk Intelijen DPR AS Adam Schiff
Closing With Grace
"One hundred years from now, when people look back at this affair, I
want them to understand it, and learn from it, so that it can never
happen to another President again".
 Pyramid Principle Trump's Letter to Pelosi
How to structure an effective discussion by applying classical deductive logic. It can be very helpful in ensuring that an argument is logical,

complete, and effective in reaching different types of audiences in all contexts (Barret, 2014, Leadership Communication, p.44)