Examination of Alternatives:

At this point, Sparsh faces a predicament. The alternatives to Sparsh that should be
considered are as follows:

 Increasing the pricing of their existing facilities - The market was highly competitive
due to the presence of numerous businesses. As a mostly B2B player, consumer
awareness of Further Sparsh is relatively low. Playing the price game can be
unproductive for the business, since it may alienate customers in the long term.
 Optimize the exploitation of current resources - Even if optimization is possible, it is
not a viable growth and victory strategy in a competitive environment. Even if the
technique was optimised, it was uncertain if they could afford the marketing
expenditures necessary to attract additional patients. In addition, they will need to
carefully examine the patient data before making such a judgement. They were
uncertain as to whether they possessed the necessary resources and procedures to
actualize this possibility, or whether they could sensitise their personnel to execute the
necessary measures.