BoAt: Boat is among the top 5 leading smart wearable brands in India.

Boat is an Indian consumer

electronics brand that was founded in 2016. The company is headquartered in Mumbai, India and
specializes in manufacturing and selling affordable audio products and accessories such as
earphones, headphones, speakers, and cables.

Boat has quickly become one of the leading brands in the Indian consumer electronics market,
thanks to its affordable pricing and stylish designs. The company has a strong presence in both
offline and online retail channels, with its products available at major retail stores, e-commerce
platforms, and the brand's own website. It is one of the fastest growing smart wearables brand in
India with a market share of 26% as per the reports of 2021. This makes the brand ranked 2nd in this
product category.

Noise: Noise is the leading brand in the smart wearables segment with a huge market share of 27%
as per the reports of 2021. Noise is a popular brand in India that offers a range of smart wearables,
including smartwatches, fitness trackers, and wireless earbuds. The brand was founded in 2018 by
Amit Khatri and Gaurav Khatri, and it has quickly gained popularity among Indian consumers due to
its affordable prices and trendy designs.

Noise has become one of the leading players in the Indian smart wearables market, competing with
other popular brands such as Xiaomi, Realme, and Honor. The brand has a strong online presence
and is available on e-commerce platforms such as Amazon and Flipkart.