Business Studies Grade 9A (H.

W) Student’s Name: ______________________ Date: ________

Sec1 Topic 5 “Business Objectives and stakeholder objectives”

CASE STUDY (book page 65)

Case Study “Ethical aims”

Ben & Jerry’s has been producing ice cream since 1978. The business started as a
partnership in private sector, and grew rapidly. As Ben and Jerry’s is a private business, they
have the ability to set their own aims and objectives. While the company’s main aim is to
make a profit, they have also remained true to the company’s social mission, which focuses
on the business’s role in society and its impact on local and international scale. They also
have to focus on maintaining their customer loyalty, as the ice cream market is extremely
competitive. By, creating their own product range, Ben & Jerry’s have attracted new
customers and improved their reputation.

Questions
1- What type of business and which sector, Ben & Jerry’s are doing a business?

Ben & Jerry’s are doing a partnership business in Private sector.

2- What is the main aim of Ben & Jerry’s business?

The main aim of Ben & Jerry’s business is to make a profit.

3- What is the social mission of Ben & Jerry’s business?

The social mission of Ben & Jerry’s business is to focuses on the business’s role in the society
and its impact on a local and international scale.

4- How did Ben & Jerry’s have attracted new customers toward their product?

By creating their own product range, ben & Jerry’s have attracted new customers and improved
their reputation.

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