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Paper / Subject Code: 44809 / Management -II

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Duration: 2 ½ Hours Max. Marks: 75

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N.B. i] All questions are compulsory.

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ii] Figures to the right indicate full marks.

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Q.1. A. Fill in the blanks with suitable words out of those given in the brackets. [8]

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(Any Eight)

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1. 4Ps is also called as _________.

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(a. Marketing Mix b. Product Mix c. Promotion Mix d. Place Mix)

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2. ________ refers to exchange value at which the seller is willing to sell and the buyer is

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willing to buy.

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(a. Product b. Price c. Place d. Promotion)

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3. ________ means giving an attractive name or symbol to the product by which it will

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be identified in the market and remembered by consumers.

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(a. Brand Loyalty b. Brand Image c. Brand Extension d. Branding)
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4. ____________ is the ratio of output to input.
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(a. Productivity b. Creativity c. Publicity d. Quality)

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5. _____________involves selection of path of work and the sequence of
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operations for the completion of production process in an orderly manner.

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(a. Scheduling b. Routing c. Dispatching d. Follow-Up)

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6. JIT stands for____________.

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(a. Just in Today b. Just in Time c. Join in Time d. Just Indian Time)
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7. According to Need Hierarchy Theory, _________ needs are the basic needs of human
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beings.
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(a. self-actualization b. social c. physiological d. safety)

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8. _________ is the best style of leadership.

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(a. Autocratic b. Situational c. Democratic d. Intellectual)

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9. _______________ of shares refers to conversion of physical share certificates into

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electronic certificates.
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(a. Application b. Allotment c. Redemption d. Dematerialization)

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10. _______ is also called as new issue market.

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(a. Primary Market b. Secondary Market c. Debt Market d. Money Market)

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1. Marketing satisfies human wants.

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2. Zero-Level Channel of distribution refers to the distribution of goods without intermediaries.

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3. Intangible products cannot be touched.

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4. Production process is described as an act of transformation.

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5. Human factor engineering is termed as ergonomics.

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6. HRM is production-oriented process.

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7. Retention of non-performer is beneficial to the organization.

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8. Motivation does not lead to team spirit and team work among employees.
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9. Venture Capital is not risky.

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10. Future contracts are not legally enforceable.

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Q.2. A] Discuss the importance of marketing. [8]

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B] Explain the factors influencing Branding. [7]

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Q.2. C] Explain the various stages involved in new product development. [8]

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D] Discuss the different pricing strategies. [7]

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Q.3. A] What are the various measures to increase productivity? [8]

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B] Distinguish between Production and Productivity. [7]

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Q.3. C] What do you mean by Quality Circles? Explain its features. [8]

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D] Explain the methods of Inventory Management. [7]

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Q.4. A] Discuss the functions of Human Resource Management. [8]

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B] Explain the concept of Performance Appraisal. Discuss the benefits of
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Performance Appraisal. [7]

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Q.4. C] Explain the various qualities of a good leader. [8]

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D] Discuss the factors of motivation of employees. [7]

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Q.5. A] What is Capital Market? Explain its role in national economic growth. [8]
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B] Briefly discuss the procedure of Demat of Shares . [7]

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Q.5. Write short notes on. (Any Three) [15]

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1. Product Life Cycle

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2. ISO 14000
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3. Methods of Developing Human Resources

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4. Fundamental Analysis
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5. Venture Capital.
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