African Development Bank Fashionomics

Africa Contest for African Fashion

Entrepreneurs
African Development Bank Fashionomics Africa Contest for African Fashion
Entrepreneurs

Fashionomics Africa, in collaboration with the United Nations Environment Programme, Parsons
School of Design, strategic consulting and communications agency BPCM, the Ellen MacArthur
Foundation and the Centre for Sustainable Fashion, invite interested African fashion brands to
apply to the sustainable fashion online competition.

The online competition is a challenge prize run by the African Development Bank that aims to
celebrate African fashion brands that will change how we produce, buy, use and recycle fashion
and that encourage a more sustainable shift in consumer practices.

Requirements

 The contest is open to fashion entrepreneurs of 18 years of age and above, operating in the
textile, apparel, and accessories industry in Africa.

 Entrants must pursue environmentally friendly, sustainable and circular economy measures to
qualify.

 The contest is open to fashion entrepreneurs of 18 years of age and above (proof of age will
be requested), operating in the textile, apparel, and accessories industry in Africa.

 Entrants must pursue environmentally friendly, sustainable and circular economy measures to
qualify.

 Priority will be given to youth (18-35 years old) and women-led fashion businesses.

 Applicants should have an African passport and / or live in an African country and have an
identification document like a passport, national ID Card or Voters Card issued in an African
country.

 Participants must have launched a fashion business* and operate in the textile (fabric
making), apparel (clothing) or accessories (jewelry, bags, etc.) sector. Recently launched
businesses are encouraged to apply. Proof of business registration will be requested.

Awards
The winner will have the opportunity to win:

 A financial reward of USD 10,000**** for the

best sustainable and innovative brand;

 A Fashionomics Africa certificate;

Access to a network of media insiders and industry experts;

 The possibility to take part in online events and share insights on key sustainability challenges
facing the industry;

 The publication of the winner’s story on the African Development Bank’s website and
Fashionomics Africa platform;

 The possibility to attend a Fashionomics Africa webinar as a panelist;

The finalists (2) will have the opportunity to receive:

 A promotion package to advertise the brand on Fashionomics Africa social media for a
month;

 A Fashionomics Africa certificate;

 A branding kit (new logo, color palette, recommended fonts, letterhead, business card, email
signature).

 The winner and finalists will also benefit from networking, mentoring and capacity building
opportunities offered by the competition partners:

United Nations Environment Programme (UNEP)

The winner and two finalists will havee the chance to:

 Present the brand’s sustainability journey at an online event organized by UNEP, with the
participation of African and international companies, technical organizations, fashion institutes;

 Gain exclusive access to UNEP’s up-to-date expert network and receive exposure by being
promoted through the organization’s newsletter database;

 Benefit from bi-lateral training sessions with UNEP fashion and textile experts and receive
support on eco-innovation methodology;

 Gain exclusive access to UNEP’s up-to-date eco-innovation resources and materials on

subjects related to fashion and textile sustainability.

BPCM
 Provide the winner with three online one to one mentoring sessions (three hours) to
strengthen the business’ communication strategy.

 Provide each finalist with a one-to-one mentoring session to strengthen the businesses’
communication strategy.

How to Apply

For more information and job application details, see; African Development Bank Fashionomics
Africa Contest for African Fashion Entrepreneurs

https://fashionomicsafrica.org/contest/contest-3rd-edition