CARDIGLAM

Vission :
By 2024, Cardiglam will be engaged in most mature apparel industries. It will be selling a
cardigan with a high-quality fabric and innovatively unique that follows on fashion trend to a
customer base comprising male and female age 18-35 y.o. that have an awareness about
style and fashion world. It expects to have staff of 50 adults, in total,experience in garment
production, fashion designers, finance, and marketing mainly engaged in developing and
producing cardigan glamours and located at Bandung. Sales could be 1000 pcs/month and
net income could reach Rp300.000.000/month. A key feature of Cardiglam will be its
emphasis on becoming an internationally recognized fashion brand known for unique
designs, appealing styles, and the use of high-quality materials.
Mission :
Cardiglam designs , develops, manufactures and markets fashion products/services for sale
based on ready-to-wear features to meet the needs of a fashion-loving customer’s group via
online or offline distribution channels in social media and geographic areas. It intends to
expand/develop new/ additional products/ markets/ channels by mean of :
1. Empowering local craftsmen and tailors to provide job opportunities and boost the
local economy
2. Opening a store at strategic place
3. Participating in local and international fashion events to broaden customer base.
4. Collaborating with renowned fashion influencers or bloggers on social media to
promote cardiglam .
5. Using Social media, e-commerce (indonesia&internasional), website
Values :
Cardiglam will choose franchising. It could increase trading partners with the aim of
obtaining and giving more profits to the company.
Objectivies :
To build a big business, focus on:
- Establishing a strong brand identity.
- Creating high-quality products/services
- Prioritizing customer satisfaction.
- Continuous learning and innovation.
Strategy
Mainly INNOVATION. Being the one product that could bring The Style and Satisfaction for
the customer. DIFFERENTIATING from other cardigan company and creating a new fashion
environment and using the most unique way of marketing, rural marketing, etc.

PROGRESS TO DATE
a. Sales & Marketing
Sales strategy :
 Selling Through Online Marketplaces: Utilize popular online marketplace
platforms such as Shopee, Tokopedia, or Lazada to increase product visibility
and reach a broader customer base.
Marketing strategy :
- Opening a store at strategic place
- Participating in local and international fashion events to broaden customer
base.
- Collaborating with renowned fashion influencers or bloggers on social media
to promote cardiglam .
- Using Social media, e-commerce (indonesia&internasional), website

b. Finance

Sales Projection: Targeting sales of 1,000 pcs/month with a projected net

income of Rp300,000,000/month.

1. Raw Materials:
 Cost per unit: Rp100,000
 Total raw material cost per month: Rp100,000 x 1000 pcs =
Rp100,000,000
2. Labor Costs:
 Total labor cost per month: 50 x Rp2.000.000 = Rp100.000.000
3. Factory Overhead:
 Total factory overhead cost per month: Rp30,000,000
4. Additional Production Costs:
 Total additional production costs per month: Rp20,000,000
5. Administration and Marketing Costs:
 Total administration and marketing costs per month: Rp5,000,000
6. Reserve and Profit:
 Desired profit margin: 20% of the selling price per unit
 Total reserve and profit per month: 20% x (Rp300,000 x 1000 pcs) =
Rp45.000.000
Now let's calculate the total production cost per month:

Total production cost = (Raw material cost + Labor costs + Factory overhead +
Additional production costs + Administration and marketing costs + Reserve and
profit) = (Rp100,000,000 + Rp100,000,000 + Rp30,000,000 + Rp20,000,000 +
Rp5,000,000 + Rp45,000,000) = Rp300,000,000

Product Description:
 High-Quality Cardigan: Focus on developing and manufacturing cardigans
with high-quality fabrics that follow fashion trends and have innovative and
unique designs.
 Ready-to-Wear Features: Ensure that the cardigans are ready-to-wear,
providing convenience and style to fashion-loving customers.

Competition:

CARDIGLAM VINTAGE NALURELAB IMMIOFFICIAL

HOUSE

Can be worn
Formally

Can be worn
Casually

Unisex

Many
Detail/motive

Price Rp300.000 Rp300.000 Rp250.000 Rp200.000

Customer:
  Target Market: Focus on male and female customers aged 18-35 who have an
awareness and interest in style and the fashion world.
 Customer Needs: Understand customer preferences and expectations for
cardigan designs, quality, and style.
 Customer Relationship Management: Implement strategies to build strong
customer relationships, such as personalized marketing, loyalty programs, and
excellent customer service.

Technology and R&D:

 Utilize Technology: Leverage social media platforms, e-commerce websites

(both local and international), and a dedicated website to reach and engage
with customers effectively.
 Research and Development: Invest in R&D to continuously innovate cardigan
designs, materials, and production techniques to stay ahead of market trends
and offer unique products.

Management and Administration:

 Team Building: Assemble a team of experienced professionals in garment

production, fashion design, finance, and marketing to ensure smooth
operations and effective decision-making.
 Store Management: Efficiently manage the physical store, ensuring a strategic
location, attractive visual merchandising, and a pleasant shopping experience
for customers.
 Administrative Processes: Establish robust administrative processes for
inventory management, order fulfillment, customer support, and financial
operations.