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  • MKT 12

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    Nashitah bahir binti helmi
    19 views5 pages
    This document outlines a business's current and revised segmentation, product, place, promotion, and pricing strategies. The business currently targets individual consumers but will shift to focus on eco-friendly products. It will change its product offerings, expand distribution channels, emphasize public relations and personal selling over advertising, and aim for affordable pricing over maximum profit.

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    mkt 12 (1)

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    This document outlines a business's current and revised segmentation, product, place, promotion, and pricing strategies. The business currently targets individual consumers but will shift to focus on eco-friendly products. It will change its product offerings, expand distribution channels, emphasize public relations and personal selling over advertising, and aim for affordable pricing over maximum profit.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    19 views5 pages

    MKT 12

    Uploaded by

    Nashitah bahir binti helmi
    This document outlines a business's current and revised segmentation, product, place, promotion, and pricing strategies. The business currently targets individual consumers but will shift to focus on eco-friendly products. It will change its product offerings, expand distribution channels, emphasize public relations and personal selling over advertising, and aim for affordable pricing over maximum profit.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    1.

    0 Segmentation

    Current Revised
    1 Who is business target market? W

    2 What is the segmentation bases that


    the business apply?
    3 Strategies for Selecting Targeting
    Market
    (Undifferentiated
    Targeting/Concentrated
    Targeting/Multisegment Targeting)
    either one
    Current Revised
    1 Significance of the product to -As decorative Eco friendly
    consumer accessories to be
    wear
    -Investment of assets

    2 Type of consumer product Shopping product -specialty


    (convenience/
    shopping/specialty/unsought)
    either one
    3 Specification of the product Gold Jewelleries Gold Jewelery
    2.0 Product
    4 Benefits and function -Assets for future To save environment
    investment
    -Store value
    -As fashion onarment
    5 Warranty period (if available) One month after 2 months after
    purchase purchases
    6 Labeling

    7 Trademark Buy and sell price at


    the highest price/
    accept ingraving
    orders/ The highest
    trade in/ Fixing and
    cleaning service
    8 Positioning strategy Online,Tiktok live and Tv commercial
    Facebook
    9 Picture of the products

    Place
    Current Revised
    1 Type of Marketing Channel Direct channel and Direct channel
    (Direct channel/ retailer agent
    channel/ Wholesaler channel/
    agent/broker channel) more
    than one accepted
    2 Levels of distribution intensity Exclusive exclusive
    (intensive/selective/exclusive)
    either one
    Promotion
    Current Revised
    1 Types of promotion tools apply. Advertising,Sales Public
    Promotion Strategies Promotion and relation,advertising,personal
    (advertising/ public Personal Selling selling
    relations/sales
    promotion/personal selling) more
    than one accepted
    2 What is the appeal and Style,Quality and
    execution of massage that the Elegance
    business apply (Tagline)
    3 Sample of any promotional Banner,Printed and Billboard,bunting,digital
    activities done by the business Flyers billboard
    for example printed
    advertisement, banner, bunting,
    billboard, flyers & etc.
    (attach it with the report)

    Pricing
    Current Revised
    Pricing objective Maximise Profit Affordable price

    Price of the product/service Depends on the goal depend


    multifunction
    product
    Tactic of setting the price Based on the current
    price of the gold

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