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JM Fashion Company
Business Plan
Situation: Fashion is one of the world’s most expensive and fast-growing industries, but
it also contributes millions of tons of waste every year. Clothing is an important need for
humans, but the harsh reality is that the fashion industry is causing great pollution and
environmental destruction.
Proposed Solution: JM Fashion company produces clothes for all ages sustainable,
environmentally friendly materials that reduces the environmental impact and promotes
social responsibility throughout the entire production process.
Executive Summary:
 Product: JM Fashion Company designs products suitable for all ages including T-
shirts, pants, bags, hats. All produces are high-quality, using environmentally
friendly materials, safe for all skin, especially children’s skin, and high fashion.
 Customers: The target audience for JM Fashion Company is from children to
middle-aged adults with a variety of high-quality products from sizes, colors to
high fashion and environmental sustainability.
 Future of the Company: Today, the sustainable fashion industry has been
developing and attracting customers with a love for fashion in particular and
people of all ages in general. But JM Fashion Company believe that this is a place
to provide fashion items that are of good quality and reduce waste for the
environment.
Company Description
 Mission Statement: Sustainable fashion is a way in which brands create clothing
that not only reduces the impact on the environment but is also mindful of the
people who work to produce the garments.
 Principle Members:
Do Phuc Minh – owner, designer and product developer.
Dang Hoang Minh – CRM manager, fashion photographer.
Nguyen Trong Tin – creative director, fabric researcher.
Truong Ngoc Truc Diep – human resources manger, fashion psychologist.
 Legal Structure: JM Fashion Company is a sole proprietorship.
Benefits
 Basic, comfortable, diverse colors and sizes, easy to coordinate with other
accessories.

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 Made from natural fabrics such as hemp and cotton that are safe for all skin,
especially the most sensitive skin.
 Minimize environmental pollution from the fashion industry.
 Extend the product life cycle by creating truly quality, durable products that can
meet 3R: Reduce, Reuse, Recycle.
 Increase transparency in the fashion industry about origin, production and
materials.
Pricing Structure
JM Fashion Company will offer its products for the following prices:
(All products are made from the highest quality natural fabrics)
 T-shirts: 150.000 VNĐ – 250.000 VNĐ
 Pants: 250.000 VNĐ – 500.000 VNĐ
 Dress: 300.000 VNĐ – 1.000.000 VNĐ
 Non-approved bags/ items: 350.000 VNĐ – 1.500.000VNĐ
 Hats: 100.000 VNĐ – 650.000 VNĐ
Research and Development
JM Fashion Company is planning to conduct the following research and development:
 Apply sustainable fashion to AI can help customers experience trying on clothes
without having to have real product => save costs and create no waste into the
environment.
 Aim to produce products from 100% natural materials, including a variety of
colors, sizes and customer shopping needs.
 After each season’s collection of the year, the company will receive customer
feedback and improve the products for the next batch.
Marketing and Sale
 Growth Strategy
To grow the company, JM Fashion Company will do the following:
- The main market to sell products is Vietnam.
- Building a sustainable business and brand, with 100% natural but luxurious
materials to help customers keep up with trends.
- Build many distribution channels such as exclusive stores, stores at shopping
centers and on e-commerce platforms.
 Communicate with the Customer
JM Fashion Company will communicate with its customers by:
- Build website and fanpage such as Facebook, Instagram, Tiktok,…

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- Register links on e-commerce platforms such as Shopee, Lazada, Tiki,…

- Build a super-fast and professional customer care team and channel to gain their
trust and satisfaction.
- Build many effective campaigns, give incentives to old customers and create
membership cards or accumulate points when making purchases.
 How to Sell
When the peak season of the year comes, customers’ shopping needs increase,
requiring detailed plans in each stage to meet customers’ needs:
- Identify the customer segment which is young people and middle-aged adults,
and estimate the amount of money customers spend.
- Make a list of products within your spending range that are also suitable for
holiday trends.
- Prepare capital and place design orders, import goods 45 days in advace.
- Promote products on e-commerce platforms and media with attractive content
and marketing.
- Decorating a clothing shop, displaying products and tracking purchasing
behavior are also equally important clothing shop selling experiences. If a product
tends to be bought a lot, take advantage of placing orders to avoid supply
shortages.
- Create incentive programs and promotes for a few products such as sale up to
70%, sale of a fixed item 50%, 1+1 purchase, free product when purchasing bill
over 2 million,…. At the same time, calculate program running time, costs and
specific profits.

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