Question No 1:

Answer:
INTRODUCTION:
Pricing and Product Mix:
Any pricing plan that takes the product mix into account might be considered a product
mix pricing strategy. To maximize product, market share, or company growth, the
product mix is typically split into the products that consumers are most likely to
purchase together.
A product mix pricing approach has successfully targeted you if you've ever taken
advantage of a "buy one, get one free" promotion, upgraded your mobile phone plan,
packaged all of your insurance with one provider, or ordered a value meal at a
restaurant.
Companies can utilize one of five different pricing models in conjunction with a product
mix pricing strategy. These consist of:
 Multiple products Telecom providers are just as good at combining TV, phone,
and internet services as fast food chains are at combining food and drink.
 Pricing that is captive occurs when a basic product needs particular extras to
function effectively. The cost of an inkjet printer or an electric toothbrush may be
low, but the cost of replacement brushes or print cartridges is significant.
 Line pricing: Products are divided into various product lines, typically according to
quality. Unproportionate to the space or amenities, a single hotel room is one
price, a double room is more expensive, and an executive suite is even more
expensive.
 Pricing with options: A base product is offered at a modest profit margin, while
add-ons are priced substantially higher. For instance, a smartphone or tablet with
an upgrade in RAM could cost several hundred dollars more than it would
otherwise.
 Byproduct pricing is used when a product's production results in leftovers that
can be sold instead being thrown away.
Price-Adjustment:
In the urban sector, M/s Herbal Life sells toothpaste, Ayurvedic supplement tablet
computers, chia seeds, tulsi tea, natural soaps, shampoos, and other health and
cosmetic items. Price-adjustment strategies are summarized i.e. discount and
allowance pricing, segmented pricing, psychological pricing, promotional pricing,
geographical pricing, and international pricing. Instead, try to interact with them in a
meaningful way by posting about themes that are relevant to them or participating in
debates. Many items appear to be part of a more extensive product mix. They provide a
specific purpose in a product mix that may include a variety of items aimed at different
situations. For systems developed and items purchased all at once, basic pricing
mechanisms for products in a product mix are specified. As a result, we must
appropriately position our rates to reflect this. This is addressed through a combined
product pricing strategy that considers both the cost of developing and buying new
systems as well as the associated costs of maintaining existing ones.

Concepts:
The cost of the production process
Because businesses often expand product lines rather than single goods, product line
pricing is crucial in the price of product offers. Based on cost differences across items, a
corporation designs a pricing strategy for use in an assembly line with several brand
names. Opponent price value and, more urgently, the consumer's assessment of the
value of particular functions in product line pricing. One may examine the relationship
between the various items and their associated costs by looking at Herbal as an
example. Shampoo and toothpaste appear to be less costly than Ayurvedic
medications. These evaluations are carefully planned.
Cost of an add-on item
Cost of an optional item Along with the base item, a wide range of options and
accessories are easily accessible. For instance, we may easily purchase items with
favourable considerations and advanced products while purchasing organic products. It
certainly appears that this corporation is having trouble valuing these alternatives. You
need to carefully analyze what is included in the initial price and what is optional. The
purchase of optional and maybe side items in addition to the core product constitutes
the profit margin of optional goods.
Product bundling
When a business creates a product that will be integrated with its principal product, the
bundled product price is over. It is important to consider the items that may be
purchased and sold along with the base item. A range of mixed-product advertising and
marketing strategies includes packed pricing options as an attractive strategy.
Customers who are pushed into purchasing expensive goods may dislike the brand that
is responsible for the price hike. Shampoo and toothpaste are a couple such items with
pricing examples.

Byproduct cost:
In order to make the main organization's assessment more reasonable, byproduct
pricing looks for the best deal possible. Eliminating these byproducts is sometimes
expensive and unnecessary. Critical goods now cost more as a result. However, the
corporation hopes to find a market for these byproducts through byproduct pricing in
order to balance off the costs of disposal and further increase the competitiveness of
the price of its generated assets.
The item's bundle cost:
The final method of product mix pricing is product package pricing. Businesses that
employ product bundle pricing combine various items to provide a package deal. An
excellent example would be organic products that may be packaged for sale with all
items easily available at reasonable prices. The company's best product mix pricing
structure is its price for product packages. This gives you the chance to market goods
and services that customers would not often buy. However, the overall price must be
continuously lowered to entice people to buy packs rather than individual goods.
Conclusion:
Product is included in a comprehensive mix, pricing becomes noticeably more difficult.
Each of these manufacturers mix pricing strategies is unquestionably on the correct
road. The price structure of a service has a significant impact on its growth and survival,
luck and success, and brand reputation. Our revenue-sharing model is built on our
pricing strategy. All business divisions can profit from pricing changes, and when those
divisions change, so should our prices. Pricing is important because it helps determine
the value of having a good product and the energy of its usage to customers.

Question No 2:
Answer:
INTRODUCTION:
The Ayurvedic industry has expanded significantly over the past ten years, and sales of
fully natural supplements have constantly increased. The number of typical herbal
medical providers has increased along with the overall sales of natural medical items.
You need to have a consistent Natural organic advertising strategy if you want your
Ayurvedic products to stand out online. The approach intends to incorporate a number
of digital distribution methods. Ayurvedic products can be successfully marketed online
thanks to the fact that many typical organic pharmaceutical enterprises contact potential
customers through internet sales. The internet has evolved into a crucial tool for
promoting Ayurvedic and natural services and goods. International analysts claim that
Western markets also use the finest practices for natural products. Ayurveda originated
in India. But it's more of a way than a therapy, of life. Ayurveda started to build methods
that were good ways to influence one's mental, emotional, physical, and spiritual well-
being in the Western market.
Concepts:
Online presence:
For the maximum Ayurvedic web presence, you should have a website. A website
serves as the "face" of your internet business. A website may be used to advertise your
products and services on social networking networks.
Presence on app store
Because portable devices are the primary system for internet application users,
companies and online platforms that have not been mobile-optimized are losing
customers. When building your website and determining what influences your Online
presence, keep mobile in mind.
Commercial listing:
Make sure your employee, place of business, or facility is listed in a company directory
website like, Google or another. search results page, creating things is always free.
People might without a doubt choose a membership fee listing to increase brand
recognition if their budget is limited. If you are unfamiliar with organizational checklists,
don't hesitate to contact us.
The start of the relevant newsletter
Certain info is always useful when promoting products and developing an internet
reputation. You may constantly share the most recent changes and news with your loyal
customers via a prominent e-mail newsletter. You might inform them about the most
recent bargains relevant to their course. Once you've developed a relationship with its
clientele, sending out regular e-mails makes it more joyful.
Network marketing
Online marketing is most likely the finest advertising strategy for Ayurveda firms
considering related things. We are attempting to create a good brand name for one of
our purchasers known. Using content advertising and marketing procedures and online
advertising platforms such as Google Ads, which has significantly impacted sales of
Ayurvedic goods and services. That resulted in a profit.
Analyzing search engine optimization
A decent website will not rank in Google search results if it lacks critical Search engine
optimization components. Always go with a seasoned SEO business that promotes
technical search engine optimization. We assist customers in the Ayurveda industry as
a digital advertising and marketing firm in Mumbai by achieving high rankings in search
engine results through organic search engine optimization. If you choose an insufficient
search engine optimization strategy, Google may penalize your website. This can
significantly harm your web exposure and corporate reputation.
Social networking user
Social media is less expensive than conventional advertising and marketing, positive
ROI or not. Online organic product sales are typically conducted by ayurvedic
businesses. Engage your satisfied clients by mentioning a terrific narrative, a unique
offer, or other anything that can catch their attention. The primary message of the
campaign is that it should be a common household item like Patanjali or Dabur. In this
advertising mix, marketing's responsibility is to focus on the proper consumers in order
to strengthen the reputation of our products and the viability of our company.
Conclusion
In summary, marketing and advertising are essential to successfully operating and
growing a business. The company increases market demand and increases our
revenue by doing this. Someone's advertising strategy should have been created to
demonstrate to your target audience the advantages, uses, and worth of the goods or
services you are providing. You must differentiate yourself from the competition and
raise your sales in order to achieve this. Pick the ideal ratio of resolved and unresolved
advertising. Although it may not seem like the advertising efforts of other businesses,
the effective strategy for Ayurvedic empires is to be organic, especially when it comes to
sponsored initiatives. One of the crucial elements of the advertising and marketing mix
is advertising. It involves striving to attract large audiences through a variety of media,
improving brand awareness, aiding in the promotion of special deals, and increasing
customer confidence.

Question No 3A:
INTRODUCTION:
Decision‐making process
Decision making is the process of making choices by identifying a decision, gathering
information, and assessing alternative resolutions.
Mr. Raj plans to get a new phone with cutting-edge technology. Numerous phones are
widely accessible from numerous brands at varying price points, each marketed
towards a distinct audience. The researcher will go through all of the important features
Raj should be aware of and walk him through a comprehensive procedure that will
narrow his alternatives down to just a few, making his buying decision lot more
accessible.
Concepts:
The decision-making process consists of six steps:
  Identify the Decision
 Gather Relevant Information
 Identifying the Alternatives
 Choose the alternatives
 Act
 Review the decision
Buying a new cell phone can be a challenge, especially if you are unfamiliar with the
technology. First, the assessment performed gets the big thing out of the way: deciding
which operating system to use. The two most widely used operating systems for phones
are Android and iOS, and his choice will dramatically affect which phone he buys. Even
before comparing iOS and Android, it all depends on individual preferences; Protection,
reduced consumption and the update cycle of the manufacturer. At Android Authority,
we like Google's operating system, although researchers admit that iOS has its
advantages. Overall, iOS is an excellent operating system for convenient use. In
contrast, if they want more customization and reach in their purchasing options, Android
seems to be the best. Apple's iOS offers a simple, minimal, and hassle-free experience
with the benefit of prompt and rapid security patches while using the best connection to
Apple's other devices, including Macs and iPads. Additionally, iOS tools are typically
supported for around six years for major automatic updates, which is well beyond what
most handset manufacturers offer. Despite the addition of widgets and traditional icons,
iOS's customizability falls far short of Android's. Additionally, Raj's trim choices are
limited. Since iOS is only conveniently accessible on the Apple iPhone, he is limited to
choosing from what Apple has available at the time. Ideas become even more exciting
when it comes to Android. With Android, be can choose from a wider range of tools at a
much richer price. This indicates that he can acquire a device that will meet his needs
without spending extra money on something that is not useful in his situation. First of all,
please don't let the specs fool him; They don't always bode well for future camera
quality. Several big companies have tools with high-megapixel certified sensors on their
smaller phones, but that doesn't mean better photo quality - the source code that lags
behind the image sensor unit is perhaps just as important, if not more important, than
the hardware.
Conclusion:
Finally, he could look at Apple's iPhone lineup, as the iPhone includes three sensors. In
comparison to android phones, which have a 50MP primary transmitter, the iPhone
retains image quality and clarity.

Ans 3b.
INTRODUCTION:
With the help of the Global Stock application system, you may add funds to your
portfolio from international markets. Online app promotion may be done in a variety of
ways. Both the App Store and the Google Play Store already have more than 35 million
applications available. These stats are astounding and continue to rise. If you assume
that app users will immediately leave other apps and switch to our app, assume that as
well because there is fierce competition. You can buy and sell stocks using its
worldwide stock app, which also allows you to keep tabs on market activity and see how
the equities you follow are performing. Also, it enables you to leverage the data you
already have at your disposal to generate new, more meaningful data. Promotions
encompass the entire spectrum of steps done to alert consumers to a certain item,
service, or brand. The aim is to increase customer awareness, attract their attention,
and persuade them.

Concepts:
Online Advertising
The Programme necessitates online participation. People want to know that our
Programme is authentic and that we are committed to it as an organization. For
corporate branding, the app should be featured throughout the website rather than as
an afterthought or as a little logo, often in the footer.
Social Media Network
App advertising necessitates the use of social media. You may increase client
participation in two ways: obliged to pay organic and social. Organic social media
advertising is a straightforward type of living. As an example, consider a Facebook
page, a Twitter account, or an Instagram account. Create an account and begin
following people in your industry and target market. Avoid excessive marketing or
bombarding your target audience.
Communication with the public
If we are not covered, they claim, there is no such thing as negative publicity. The
creation of buzz and legitimacy depends heavily on recommendations from the media or
influential people. Consider press releases, promotional events, interviews with national
media and tech influencers, press releases, developer blog interviews, guest blog
authoring, and so forth.
App Store Optimization (ASO)
Relates to search engine optimization for mobile internet browsers. Being found while
looking for products and services requires this. Your program's name, keywords, and
synopsis should all receive consideration if you want to achieve good ASO.
Ads for search engines
Advertisements in the App Store and search ads were both introduced by Apple.
However, you may provide the necessary key words so that your app appears first
when consumers search for it with particular keywords.
Conclusion
Identifying our competitors is a significant advantage of mobile app marketing. It is a
very crucial component of any company. We may create more awareness, maintain
relationships, generate multiple interaction between customers, establish a feedback
discussion forum, and improve our organization's credibility and record of success. App
marketing also informs us about our opponents and how to create a sustainable
retention strategy.