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18 to 25 Male Quality No 5 2 4 3 5 3

25 to 45 Male Quality Yes 4 2 2 2 3 4

18 to 25 Male Quality No 1 1 1 1 1 1

18 to 25 Male Quality No 1 1 1 1 1 1

18 to 25 Male Quality No 4 4 4 4 4 4

Past
buying
18 to 25 Male No 4 4 4 4 4 1
experienc
e
Past
buying
18 to 25 Male No 3 1 1 1 1 1
experienc
e

18 to 25 Male Price No 5 5 5 5 3 1

Past
buying
25 to 45 Male No 4 4 4 5 5 3
experienc
e

18 to 25 Male Quality No 5 5 5 5 5 4

25 to 45 Female Price No 4 5 4 5 4 5

18 to 25 Female Quality No 4 4 4 4 4 4

Past
buying
18 to 25 Female Yes 5 2 3 3 3 2
experienc
e
18 to 25 Male Quality No 1 3 2 2 4 1

18 to 25 Female Quality No 5 3 4 5 5 3

18 to 25 Male Quality No 1 1 1 1 1 1

18 to 25 Male Quality Yes 3 2 3 2 3 2

Celebrity
Prefer not
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Celebrity
25 to 45 Female Endorsem No 2 3 1 1 2 1
ent

18 to 25 Male Quality Yes 2 3 2 3 2 3

18 to 25 Male Quality No 2 2 3 1 3 4

25 to 45 Female Quality Yes 1 2 3 3 3 3

25 to 45 Male Quality No 1 1 1 1 1 1

Past
buying
25 to 45 Female Yes 5 4 4 5 3 3
experienc
e

18 to 25 Male Quality Yes 5 5 3 5 4 5

25 to 45 Female Quality Yes 5 5 3 4 4 5

Past
buying
18 to 25 Male Yes 5 4 3 5 5 4
experienc
e

18 to 25 Male Price Yes 5 5 3 4 5 5

Past
buying
18 to 25 Male No 3 1 1 1 2 1
experienc
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Past
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18 to 25 Male No 2 2 2 2 3 2
experienc
e
 Celebrity
25 to 45 Male Endorsem No 5 2 2 4 5 5
ent

18 to 25 Male Quality No 5 4 4 5 5 2

Celebrity
25 to 45 Male Endorsem No 5 5 5 5 5 2
ent

Past
buying
25 to 45 Female No 5 1 1 4 5 1
experienc
e

Celebrity
18 to 25 Male Endorsem Yes 5 5 5 5 2 1
ent

25 to 45 Male Quality No 3 3 3 3 3 3

25 to 45 Female Price Yes 5 4 3 2 1 2

Past
buying
18 to 25 Male Yes 3 5 5 5 1 3
experienc
e
Past
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18 to 25 Male No 4 5 3 3 3 2
experienc
e

Past
buying
18 to 25 Male No 4 3 1 3 4 4
experienc
e

25 to 45 Male Price No 5 5 2 4 5 4

18 to 25 Male Quality Yes 1 3 3 5 1 2

18 to 25 Male Quality No 5 3 3 2 2 2

25 to 45 Male Quality No 1 1 1 4 1 1
18 to 25 Female Quality No 4 4 4 4 3 2

Past
buying
18 to 25 Male No 5 5 4 5 5 2
experienc
e

18 to 25 Male Quality No 4 1 4 4 4 3

18 to 25 Male Quality No 2 3 3 4 4 1

25 to 45 Male Price No 5 4 3 3 4 2

25 to 45 Female Quality No 1 2 3 2 3 4

Past
buying
25 to 45 Female No 3 4 4 3 4 3
experienc
e

Celebrity
25 to 45 Male Endorsem No 5 5 5 5 5 2
ent

Celebrity
Prefer not
25 to 45 Endorsem Yes 5 4 3 4 5 5
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ent
Past
buying
25 to 45 Male No 2 1 1 2 1 1
experienc
e

25 to 45 Male Quality No 1 1 2 1 4 1

18 to 25 Female Quality No 1 1 1 1 1 1
 Celebrity
18 to 25 Male Endorsem Yes 2 4 5 5 1 2
ent

18 to 25 Male Quality No 5 3 3 3 5 1

18 to 25 Male Quality Yes 5 5 5 5 5 1

25 to 45 Male Price Yes 4 3 1 1 4 4

18 to 25 Female Quality No 2 3 2 3 1 2

Celebrity
18 to 25 Female Endorsem Yes 5 1 5 3 4 5
ent

18 to 25 Female Quality No 3 3 3 3 3 3

Past
buying
25 to 45 Male No 4 2 1 1 1 3
experienc
e

18 to 25 Male Price Yes 5 5 3 4 4 5

18 to 25 Female Quality No 4 5 5 4 4 5

Past
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25 to 45 Male Yes 5 5 5 4 5 4
experienc
e

Celebrity
25 to 45 Male Endorsem Yes 5 5 3 5 4 5
ent
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18 to 25 Female No 4 5 3 4 4 5
experienc
e

Past
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18 to 25 Male No 5 2 2 2 2 2
experienc
e

18 to 25 Male Price No 4 5 3 4 3 5
 Past
buying
25 to 45 Female Yes 5 5 4 4 3 5
experienc
e

25 to 45 Male Quality Yes 4 4 3 4 4 4

25 to 45 Male Price Yes 4 4 3 3 4 5

18 to 25 Male Quality No 4 4 4 4 4 5

25 to 45 Male Quality Yes 5 5 3 4 4 5

Celebrity
25 to 45 Female Endorsem Yes 5 5 3 4 4 5
ent

18 to 25 Male Price No 4 4 3 3 4 4

Past
buying
25 to 45 Male Yes 4 4 3 4 5 5
experienc
e
Celebrity
25 to 45 Male Endorsem Yes 5 5 3 5 4 5
ent
Celebrity
25 to 45 Female Endorsem Yes 5 1 1 4 5 1
ent
Above 45 Male Quality No 5 5 5 5 5 5
Past
buying
25 to 45 Female No 4 4 4 4 4 4
experienc
e

Below 18 Female Price Yes 5 4 5 4 5 4

18 to 25 Male Quality No 4 5 4 5 4 5

Past
buying
25 to 45 Male No 3 4 5 4 3 3
experienc
e

18 to 25 Male Quality No 4 4 4 5 4 5

18 to 25 Male Price Yes 5 5 3 4 4 4

Past
buying
25 to 45 Male No 5 5 3 4 3 4
experienc
e

25 to 45 Female Quality No 4 3 3 4 3 2
 Celebrity
18 to 25 Female Endorsem Yes 4 5 4 4 5 3
ent

25 to 45 Male Price No 3 3 4 3 3 2

25 to 45 Male Quality Yes 5 4 4 3 3 4

Celebrity
18 to 25 Male Endorsem Yes 1 2 3 3 2 2
ent

Past
buying
18 to 25 Male No 3 2 3 2 2 3
experienc
e

25 to 45 Male Quality Yes 4 3 5 4 3 3

25 to 45 Female Quality Yes 5 4 3 4 4 5

Celebrity
Below 18 Male Endorsem Yes 4 5 5 4 4 3
ent

Below 18 Female Price No 3 4 4 4 5 4

Celebrity
18 to 25 Female Endorsem Yes 5 5 3 4 4 3
ent

18 to 25 Female Quality Yes 3 4 5 3 4 4

 How
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 Which one do you prefer?

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 2: Buying a product with a less famous brand but use your favourite celebrity to advertise

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 2: Buying a product with a less famous brand but use your favourite celebrity to advertise

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement
Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement
Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 2: Buying a product with a less famous brand but use your favourite celebrity to advertise

Statement 2: Buying a product with a less famous brand but use your favourite celebrity to advertise

Statement 2: Buying a product with a less famous brand but use your favourite celebrity to advertise

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement
 Statement 2: Buying a product with a less famous brand but use your favourite celebrity to advertise

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 2: Buying a product with a less famous brand but use your favourite celebrity to advertise

Statement 2: Buying a product with a less famous brand but use your favourite celebrity to advertise

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 2: Buying a product with a less famous brand but use your favourite celebrity to advertise

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement
Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 2: Buying a product with a less famous brand but use your favourite celebrity to advertise

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 2: Buying a product with a less famous brand but use your favourite celebrity to advertise

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 2: Buying a product with a less famous brand but use your favourite celebrity to advertise

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement
Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 2: Buying a product with a less famous brand but use your favourite celebrity to advertise

Statement 2: Buying a product with a less famous brand but use your favourite celebrity to advertise

Statement 2: Buying a product with a less famous brand but use your favourite celebrity to advertise

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 2: Buying a product with a less famous brand but use your favourite celebrity to advertise

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 2: Buying a product with a less famous brand but use your favourite celebrity to advertise

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement
 Statement 2: Buying a product with a less famous brand but use your favourite celebrity to advertise

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 2: Buying a product with a less famous brand but use your favourite celebrity to advertise

Statement 2: Buying a product with a less famous brand but use your favourite celebrity to advertise

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 2: Buying a product with a less famous brand but use your favourite celebrity to advertise

Statement 1: Buying a product of a famous brand but did not use your favorite celebrity for the advertisement

Statement 2: Buying a product with a less famous brand but use your favourite celebrity to advertise

Statement 2: Buying a product with a less famous brand but use your favourite celebrity to advertise

Statement 2: Buying a product with a less famous brand but use your favourite celebrity to advertise
 Age Gender
18 to 25 Male
18 to 25 Male
25 to 45 Male
18 to 25 Male
18 to 25 Male
18 to 25 Male
18 to 25 Male
18 to 25 Male
18 to 25 Male
25 to 45 Male
18 to 25 Male
25 to 45 Female
18 to 25 Female
18 to 25 Female
18 to 25 Male
18 to 25 Female
18 to 25 Male
18 to 25 Male
Prefer not
Below 18
to say
25 to 45 Female
18 to 25 Male
18 to 25 Male
25 to 45 Female
25 to 45 Male
25 to 45 Female
18 to 25 Male
25 to 45 Female
18 to 25 Male
18 to 25 Male
18 to 25 Male
18 to 25 Male
25 to 45 Male
18 to 25 Male
25 to 45 Male
25 to 45 Female
18 to 25 Male
25 to 45 Male
25 to 45 Female
18 to 25 Male
18 to 25 Male
18 to 25 Male
25 to 45 Male
18 to 25 Male
18 to 25 Male
25 to 45 Male
18 to 25 Female
18 to 25 Male
18 to 25 Male
18 to 25 Male
25 to 45 Male
25 to 45 Female
25 to 45 Female
25 to 45 Male
Prefer not
25 to 45
to say
25 to 45 Male
25 to 45 Male
18 to 25 Female
18 to 25 Male
18 to 25 Male
18 to 25 Male
25 to 45 Male
18 to 25 Female
18 to 25 Female
18 to 25 Female
25 to 45 Male
18 to 25 Male
18 to 25 Female
25 to 45 Male
25 to 45 Male
18 to 25 Female
18 to 25 Male
18 to 25 Male
25 to 45 Female
25 to 45 Male
25 to 45 Male
18 to 25 Male
25 to 45 Male
25 to 45 Female
18 to 25 Male
25 to 45 Male
25 to 45 Male
25 to 45 Female
Above 45 Male
25 to 45 Female
Below 18 Female
18 to 25 Male
25 to 45 Male
18 to 25 Male
18 to 25 Male
25 to 45 Male
25 to 45 Female
18 to 25 Female
25 to 45 Male
25 to 45 Male
18 to 25 Male
18 to 25 Male
25 to 45 Male
25 to 45 Female
Below 18 Male
Below 18 Female
18 to 25 Female
18 to 25 Female
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Strongly Strongly Strongly Strongly Strongly
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Disagree Disagree Disagree Disagree Agree 1 1 1 1 4
Strongly
Disagree Disagree Agree Disagree
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Disagree Disagree Agree Agree Agree 2 2 3 3 3
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Disagree Disagree Agree
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Agree Agree Agree Agree Agree 3 3 3 3 3
Strongly
Disagree Disagree Agree Agree
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Disagree Agree Agree
Disagree Disagree 2 1 3 1 3
Disagree Disagree Disagree Disagree Disagree 2 2 2 2 2
Strongly Strongly
Disagree Disagree Disagree
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Strongly Strongly Strongly Strongly Strongly
Disagree Disagree Disagree Disagree Disagree 1 1 1 1 1
Agree Agree Agree Agree Agree 3 3 3 3 3
Strongly Strongly Strongly Strongly
Agree
Disagree Disagree Disagree Disagree 1 1 3 1 1
Agree Disagree Agree Disagree Agree 3 2 3 2 3
Agree Disagree Disagree Disagree Agree 3 2 2 2 3
Strongly
Disagree Agree Agree Disagree
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Agree Agree Agree Agree Agree 3 3 3 3 3
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Disagree Disagree
Disagree Disagree Disagree 1 1 1 2 2
 Strongly
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Strongly
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Strongly
Strongly
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Disagree Disagree Disagree
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Disagree Disagree Disagree Disagree 1 1 1 2 1
Strongly Strongly
Disagree Agree Disagree
Disagree Disagree 2 1 1 3 2
Disagree Disagree Disagree Disagree Disagree 2 2 2 2 2
Disagree Disagree Disagree Disagree Disagree 2 2 2 2 2
Strongly
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Disagree Disagree Agree Disagree Agree 2 2 3 2 3
Strongly Strongly Strongly Strongly Strongly
Disagree Disagree Disagree Disagree Disagree 1 1 1 1 1
Disagree Disagree Disagree Disagree Disagree 2 2 2 2 2
Agree Agree Agree Agree Disagree 3 3 3 3 2
Strongly Strongly
Agree Disagree Disagree
Disagree Disagree 1 1 3 2 2
Strongly Strongly Strongly Strongly Strongly
Disagree Disagree Disagree Disagree Disagree 1 1 1 1 1
Strongly
Agree Agree Agree Agree
Disagree 3 1 3 3 3
Strongly Strongly
Disagree Agree Agree
Disagree Disagree 2 1 3 1 3
Disagree Disagree Agree Disagree Disagree 2 2 3 2 2
Strongly Strongly Strongly Strongly
Agree
Disagree Disagree Disagree Disagree 1 1 1 3 1
Strongly Strongly
Agree Agree Agree
Disagree Agree 3 1 3 3 4
Strongly Strongly
Disagree Agree Disagree
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Strongly Strongly
Agree Agree Disagree
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Strongly
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Strongly
Disagree Disagree Disagree Disagree
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Strongly Strongly
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Disagree Disagree Disagree Disagree Disagree 2 2 2 2 2
Strongly
Disagree Agree Disagree Disagree
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Strongly
Disagree Disagree Disagree Disagree
Disagree 1 2 2 2 2
Strongly Strongly
Agree Disagree Agree
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Strongly Strongly
Agree Agree Agree
Disagree Agree 3 1 3 3 4
Agree Disagree Agree Agree Disagree 3 2 3 3 2
Disagree Disagree Disagree Disagree Agree 2 2 2 2 3
Disagree Disagree Agree Agree Agree 2 2 3 3 3
Disagree Disagree Disagree Disagree Disagree 2 2 2 2 2
Strongly Strongly
Disagree Agree Agree
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Disagree Disagree Agree Agree
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Strongly
Disagree Agree Disagree Agree
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Disagree Agree Agree
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Strongly
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Strongly Strongly
Disagree Agree Agree
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Strongly
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Strongly
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Agree Disagree Agree Agree Disagree 3 2 3 3 2
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Strongly Strongly Strongly Strongly
Agree
Disagree Disagree Disagree Agree 3 1 1 1 4
Disagree Disagree Disagree Disagree Disagree 2 2 2 2 2
Agree Agree Agree Agree Agree 3 3 3 3 3
Agree Agree Agree Agree Agree 3 3 3 3 3
Strongly
Disagree Disagree Agree Disagree
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Disagree Disagree Agree Agree Disagree 2 2 3 3 2
Strongly
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Disagree Disagree Agree Agree
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Agree Agree Agree Disagree Agree 3 3 3 2 3
Agree Agree Agree Agree Disagree 3 3 3 3 2
Disagree Disagree Disagree Disagree Disagree 2 2 2 2 2
Strongly
Disagree Disagree Agree Agree
Disagree 2 2 3 3 1
Strongly
Agree Disagree Agree Agree
Agree 3 2 3 4 3
Agree Disagree Disagree Agree Disagree 3 2 2 3 2
Agree Agree Agree Agree Agree 3 3 3 3 3
Agree Agree Agree Agree Disagree 3 3 3 3 2
Agree Agree Agree Agree Agree 3 3 3 3 3
Disagree Agree Disagree Disagree Agree 2 3 2 2 3
Strongly Strongly
Agree Agree Agree
Agree Disagree 3 3 4 3 1
Disagree Disagree Disagree Agree Disagree 2 2 2 3 2
average
5 4 2 5 5 2 4 5
4
5 2 4 3 5 3 1 2
3
4 2 2 2 3 4 3 4
3
1 1 1 1 1 1 1 1
1
1 1 1 1 1 1 1 1
1
4 4 4 4 4 4 3 4
4
4 4 4 4 4 1 4 2
3
3 1 1 1 1 1 1 1
1
5 5 5 5 3 1 5 5
4
4 4 4 4 5 5 3 3 2

5 5 5 5 5 4 4 4
5
5 4 5 4 5 4 5 4 5

4 4 4 4 4 4 4 4
4
5 2 3 3 3 2 3 1
3
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5 3 4 5 5 3 1 5
4
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1
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1
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2 2 3 2 3 2 3 3 1

2 2 3 1 3 4 2 4
3
2 1 2 3 3 3 3 3 1

1 1 1 1 1 1 1 1
1
 5 4 4 5 3 3 4 4
4
5 5 3 5 4 5 4 4
4
5 5 3 4 4 5 4 4
4
5 4 3 5 5 4 4 5
4
5 5 3 4 5 5 4 3
4
3 1 1 1 2 1 1 1
1
2 2 2 2 3 2 2 3
2
5 2 2 4 5 5 3 5
4
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4
5 5 5 5 5 2 2 1
4
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3
5 5 5 5 2 1 5 1
4
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3 5 4 3 2 1 2 3 5

3 5 5 5 1 3 4 1
3
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4 3 1 3 4 4 5 3
3
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1
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4
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2 3 3 4 4 1 3 3
3
5 4 3 3 4 2 3 2
3
1 2 3 2 3 4 3 2
3
3 4 4 3 4 3 4 3
4
5 5 5 5 5 2 2 3
4
5 4 3 4 5 5 5 5
5
 2 1 1 2 1 1 1 1
1
1 1 2 1 4 1 1 1
2
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2 4 5 5 1 2 3 3
3
5 3 3 3 5 1 2 5
3
5 5 5 5 5 1 4 5
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4 5 1 5 3 4 5 1 5
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5 5 3 4 4 5 3 3
4
4 5 5 4 4 5 3 4
4
5 5 5 4 5 4 3 3
4
5 5 3 5 4 5 5 4
5
4 5 3 4 4 5 4 3
4
5 2 2 2 2 2 2 2
2
4 5 3 4 3 5 4 4
4
5 5 4 4 3 5 4 5
4
4 4 3 4 4 4 4 3
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4 4 3 3 4 5 4 3
4
4 4 4 4 4 5 3 3
4
4 5 5 3 4 4 5 4 3

5 5 3 4 4 5 4 4
4
4 4 3 3 4 4 3 3
4
4 4 4 3 4 5 5 4 3

5 5 3 5 4 5 4 4
4
5 1 1 4 5 1 4 5
3
5 5 5 5 5 5 5 5 5
4 4 4 4 4 4 4 4 4
5 5 4 5 4 5 4 5 5
 4 5 4 5 4 5 4 5
5
3 4 5 4 3 3 4 5
4
4 4 4 4 5 4 5 3 4

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4
5 5 3 4 3 4 3 3
4
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4
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3 3 2 3 2 2 3 2 3
4 4 3 5 4 3 3 4 4
4 5 4 3 4 4 5 4 4
4 4 5 5 4 4 3 4 4
4 3 4 4 4 5 4 3 3

5 5 3 4 4 3 3 3
4
4 3 4 5 3 4 4 3 3
Brand Retention

2
3

3
3

2
2

1
3

1
2
2

2
3

2
2

2
2
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2
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2
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2
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2
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2
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2
2
3
3
2

3
2

2
3
3
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3
2
3
3
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2
2
Purchase Intention Brand Awareness Brand Recall Brand Retention
2 5
2 5
3 4
1 1
1 1
1 4
2 4
1 3
1 5
2 4
2 5
3 4
2 4
2 5
2 1
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1 1
3 2
3 2
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3 5
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3 2
1 2
2 2
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4 3
3 3
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3 2
2 2
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3 1
3 2
2 2
3 2
3 3
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3 2
3 2
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4 3
2 2
2 2
1 2
1 2
3 2
3 2
1 1
1 2
2 2
2 2
2 2
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2 4 3 2
1 2 1 2
3 5 3 3
2 1 1 2
1 3 3 2
2 5 4 2
3 5 2 3
1 2 2 2
2 1 2 2
2 1 2 2
2 2 3 2
1 5 2 2
3 5 4 3
3 4 3 3
3 2 3 2
2 5 2 2
2 3 3 3
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2 5 3 2
3 4 4 3
3 5 4 2
3 5 4 2
2 4 3 2
2 5 3 2
2 4 3 2
3 5 4 3
2 4 3 2
2 4 3 2
2 4 4 2
3 5 3 3
3 5 4 2
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1 4 2 2
2 3 4 3
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3 5 4 3
2 5 3 2
3 4 3 3
3 4 3 3
2 3 2 2
2 5 3 2
3 1 3 3
3 3 2 2
3 4 3 3
3 5 3 3
3 4 3 3
2 3 2 3
3 5 4 2
2 3 2 2