Resume module 3 strategic planning

Ferdinant dhimas aroni

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S1 Manajemen

What is Strategic planning

Strategic planning is creating a specific business strategies, implementing them, and evaluating
the results of executing the plan, in regard to a company’s overall long-term goals or desires. It is
a concept that focuses on integrating various departments such as accounting and finance,
marketing, and human resources within a company to accomplish its strategic goals. The term
strategic planning is essentially synonymous with strategic management.

Who does the strategic planning?

One of the most important roles of the CEO and the senior leadership team is to develop and
successfully execute their company's strategic plan

Conducting a strategic plan

 Environmental scan
Environmental scanning is a process that systematically surveys and interprets relevant data to identify
external opportunities and threats that could influence future decisions, Each organization must identify
what external factors are most impactful to make the environmental scan a useful tool. 

 SWOT analysis
A SWOT analysis is a high-level strategic planning model that helps organizations identify
where they’re doing well and where they can improve, both from an internal and an external
perspective. SWOT is an acronym for Strengths, Weaknesses, Opportunities, and Threats.SWOT
works because it helps you evaluate your business by considering multiple factors, Organizations
use SWOT to plot out a future course that plays on their strengths and minimizes risks. Taking
the time to look at your organization from different perspectives and honestly assess your future
prospects is a worthwhile activity

 Action planning
An action plan is a way to make sure your organization’s vision is made concrete. It describes
the way your group will use its strategies to meet its objectives. An action plan consists of a
number of action steps or changes to be brought about in your business
  Evaluating the plan
Strategic Evaluation is significant because of various factors such as - developing inputs for new
strategic planning, the urge for feedback, appraisal and reward, development of the strategic
management process, judging the validity of strategic choice etc.