1.

Discuss the merits and risks of buying an existing business over

starting a business. Describe at least two merits and two risks.

2. Discuss the three main steps in disaster planning. Give examples

of each.

3. Discuss two of the four types of organization structure

highlighting one pro and con of each.

4. Give an example of each of the types of market segmentation:

a. Geographic Segmentation.
b. Demographic Segmentation
c. Psychographic Segmentation.
d. Behavioral Segmentation
5. Outline and explain the four main sources of capital for a startup
business.

6. Four categories of takeover problems you may face when taking

over a family business.

7. Describe the marketing mix (four Ps) 

8. Describe two benefits of having a marketing plan. Explain how

that helps your bottom line.
9. Define holistic marketing and explain three benefits of it.

10. Describe the bullwhip effect and two ways that you can
prevent it.