Scribd Logo
Upload

Welcome to Scribd!

  • Public Copy of Survey 1

    Uploaded by

    api-662201716
    53 views3 pages
    The document contains a public copy of a 26 question survey instrument assessing preferences and perceptions of Maybelline and Clinique mascaras. Respondents are asked to rate their agreement on various statements regarding mascara attributes and brands on a positive to negative scale. Questions cover opinions on long lastingness, pigmentation, length, affordability, confidence and beauty when wearing the mascaras, as well as purchase history, plans and research behaviors regarding the brands.

    Original Description:

    Original Title

    public copy of survey 1

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document contains a public copy of a 26 question survey instrument assessing preferences and perceptions of Maybelline and Clinique mascaras. Respondents are asked to rate their agreement on various statements regarding mascara attributes and brands on a positive to negative scale. Questions cover opinions on long lastingness, pigmentation, length, affordability, confidence and beauty when wearing the mascaras, as well as purchase history, plans and research behaviors regarding the brands.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    53 views3 pages

    Public Copy of Survey 1

    Uploaded by

    api-662201716
    The document contains a public copy of a 26 question survey instrument assessing preferences and perceptions of Maybelline and Clinique mascaras. Respondents are asked to rate their agreement on various statements regarding mascara attributes and brands on a positive to negative scale. Questions cover opinions on long lastingness, pigmentation, length, affordability, confidence and beauty when wearing the mascaras, as well as purchase history, plans and research behaviors regarding the brands.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    Brooke Orenstein

    Public Copy of Survey Instrument

    1. A mascara that is long-lasting is:


    Very Appealing [+3] [+2] [+1] [-1] [-2] [-3] Not Very Appealing

    2. I feel confident when i wear Maybelline mascara:


    Strongly Agree [+3] [+2] [+1] [-1] [-2] [-3] Strongly Disagree

    3. I have realized a need for a new mascara:


    Strongly Agree [+3] [+2] [+1] [-1] [-2] [-3] Strongly Disagree

    4. A mascara that is pigmented is:


    Very Appealing [+3] [+2] [+1] [-1] [-2] [-3] Not Very Appealing

    5. I have purchased Maybelline mascara:


    Very Likely [+3] [+2] [+1] [-1] [-2] [-3] Not Very Likely

    6. I feel beautiful when I wear Maybelline mascara:


    Strongly Agree [+3] [+2] [+1] [-1] [-2] [-3] Strongly Disagree

    7. How likely is Clinique mascara to be long-lasting:


    Very Likely [+3] [+2] [+1] [-1] [-2] [-3] Not Very Likely

    8. I feel confident when I wear Clinique mascara:


    Strongly Agree [+3] [+2] [+1] [-1] [-2] [-3] Strongly Disagree

    9. How likely is Clinique mascara to be lengthening:


    Very Likely [+3] [+2] [+1] [-1] [-2] [-3] Not Very Likely

    10. How likely is Clinique mascara to be affordable:


    Very Likely [+3] [+2] [+1] [-1] [-2] [-3] Not Very Likely

    11. I plan to purchase Maybelline mascara in the next 28 days:


    Strongly Agree [+3] [+2] [+1] [-1] [-2] [-3] Strongly Disagree

    12. How likely is Clinique mascara to be pigmented:


    Very Likely [+3] [+2] [+1] [-1] [-2] [-3] Not Very Likely

    13. I plan to repurchase my preferred mascara:


    Strongly Agree [+3] [+2] [+1] [-1] [-2] [-3] Strongly Disagree
    Brooke Orenstein

    Public Copy of Survey Instrument Continued

    14. A mascara that is lengthening is:


    Very Appealing [+3] [+2] [+1] [-1] [-2] [-3] Not Very Appealing

    15. I have researched different brands of mascara:


    Strongly Agree [+3] [+2] [+1] [-1] [-2] [-3] Strongly Disagree

    16. I have researched (can include talking to peers) the purchase of maybelline mascara:
    Strongly Agree [+3] [+2] [+1] [-1] [-2] [-3] Strongly Disagree

    17. I trust Clinique mascara to be reliable:


    Strongly Agree [+3] [+2] [+1] [-1] [-2] [-3] Strongly Disagree

    18. How likely is Maybelline mascara to be affordable:


    Very Likely [+3] [+2] [+1] [-1] [-2] [-3] Not Very Likely

    19. I have purchased Clinique mascara:


    Very Likely [+3] [+2] [+1] [-1] [-2] [-3] Not Very Likely

    20. How likely is Maybelline mascara to be long-lasting:


    Very Likely [+3] [+2] [+1] [-1] [-2] [-3] Not Very Likely

    21. I plan to purchase Clinique mascara in the next 28 days:


    Strongly Agree [+3] [+2] [+1] [-1] [-2] [-3] Strongly Disagree

    22. How likely is Maybelline mascara to be lengthening:


    Very Likely [+3] [+2] [+1] [-1] [-2] [-3] Not Very Likely

    23. A mascara that is affordable is:


    Very Appealing [+3] [+2] [+1] [-1] [-2] [-3] Not Very Appealing

    24. I feel beautiful when I wear Clinique mascara:


    Strongly Agree [+3] [+2] [+1] [-1] [-2] [-3] Strongly Disagree

    25. How likely is Maybelline mascara to be pigmented:


    Very likely [+3] [+2] [+1] [-1] [-2] [-3] Not Very Likely

    26. I trust Maybelline mascara to be reliable:


    Strongly Agree [+3] [+2] [+1] [-1] [-2] [-3] Strongly Disagree
    Brooke Orenstein

    Public Copy of Survey Instrument Continued

    27. I have researched (including talking to peers) the purchase of Clinique mascara:
    Strongly Agree [+3] [+2] [+1] [-1] [-2] [-3] Strongly Disagree

    You might also like