Secondary 1 Superstar (English)

Lesson 24: Answers

Text 1

1. The advertisers try to get the readers to feel more personally involved. Which
feature in the advertisement achieves this? [1]

The feature is the use of the pronoun “you”. [1]

2. Refer to the image of the family and the emotions portrayed.

(i) What emotion is portrayed? [1]

Happiness / Contentment [1] is portrayed.

(ii) What message do you think the advertisers hope to achieve through this
image? [1]

They are trying to bring across the idea that eating at McDonald’s is
an enjoyable experience. [1]

3. In the advertisement, it is stated that McDonald’s serves beef that is “probably

even leaner”. What does this line suggest about the food served by McDonald’s?
[1]
Any 1 point for 1m:

It suggests that the food served by McDonald’s is of high quality.

OR: It suggests that the food served by McDonald’s is so good that it can
be compared to that served at home.

4. The advertisement has a friendly tone. Pick out a line that achieves this. [1]

Any 1 point for 1m:

 “Give our best to your family.”

 “We do it all for you.”
 “But we are always the proudest to serve you.”

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Secondary 1 Superstar (English)
Lesson 24: Answers

Text 2

1. Quote two phrases in the advertisement that seeks to attract different categories
of people in the challenge, and explain how they do so. [2]

The phrase “Fat to fit” attracts those who are overweight but want to enter
the competition to tone up and get in shape. [1]

The phrase “Fit to fittest” attracts those who are already fit but want to
challenge themselves to improve their fitness level. [1]

2. “No memberships … No Contracts!” Give one reason why this statement would
appeal to people. [1]

Any 1 point for 1m:

It appeals to people who do not want to pay more than the basic entry fee
to participate.
OR: It appeals to people who do not want to commit themselves or be tied
down to a membership or contract.

3. Will everyone be eligible to enter this competition? Explain your answer. [1]

No, participants must undergo and pass a qualifying evaluation to enter. [1]

4. Which sentence gives the idea that participants will be rewarded as long as they
put in effort? [1]

“Multiple winners will be based on greater improvements!” [1]

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