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  • Private Copy of Survey 1

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    The document appears to be a private survey that measures consumer preferences and behaviors regarding mascara brands Maybelline and Clinique. It contains 27 questions across three sections - cognitive battery, affective battery, and conative battery - that measure attributes like longevity, affordability, feelings of self-esteem, research behaviors, and purchase intentions on scales of agreement. The survey collects average response data for analysis of how consumers view and interact with the two mascara brands.

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    The document appears to be a private survey that measures consumer preferences and behaviors regarding mascara brands Maybelline and Clinique. It contains 27 questions across three sections - cognitive battery, affective battery, and conative battery - that measure attributes like longevity, affordability, feelings of self-esteem, research behaviors, and purchase intentions on scales of agreement. The survey collects average response data for analysis of how consumers view and interact with the two mascara brands.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    64 views3 pages

    Private Copy of Survey 1

    Uploaded by

    api-662201716
    The document appears to be a private survey that measures consumer preferences and behaviors regarding mascara brands Maybelline and Clinique. It contains 27 questions across three sections - cognitive battery, affective battery, and conative battery - that measure attributes like longevity, affordability, feelings of self-esteem, research behaviors, and purchase intentions on scales of agreement. The survey collects average response data for analysis of how consumers view and interact with the two mascara brands.

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    © All Rights Reserved
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    Flag for inappropriate content
    of 3

    Brooke Orenstein

    Private Copy of Survey Instrument

    (B) Cognitive Battery


    1. A mascara that is long-lasting is: (Importance Long-Lasting) Average 2.7
    Very Appealing [+3] [+2] [+1] [-1] [-2] [-3] Not Very Appealing

    2. A mascara that is lengthening is: (Test Long-Lasting) Average 2.8


    Very Appealing [+3] [+2] [+1] [-1] [-2] [-3] Not Very Appealing

    3. A mascara that is affordable is: (Test Affordability) Average 2.7


    Very Appealing [+3] [+2] [+1] [-1] [-2] [-3] Not Very Appealing

    4. A mascara that is pigmented is: (Importance Pigmentation) Average 4.7


    Very Appealing [+3] [+2] [+1] [-1] [-2] [-3] Not Very Appealing

    5. How likely is Maybelline mascara to be long-lasting: (Test Long-Lasting) Average 2.0


    Very Likely [+3] [+2] [+1] [-1] [-2] [-3] Not Very likely

    6. How likely is Clinique mascara to be long-lasting: (Test Long-Lasting) Average 1.7


    Very Likely [+3] [+2] [+1] [-1] [-2] [-3] Not Very likely

    7. How likely is Maybelline mascara to be lengthening: (Test Length) Average 1.7


    Very Likely [+3] [+2] [+1] [-1] [-2] [-3] Not Very likely

    8. How likely is Clinique mascara to be lengthening: (Test Length) Average 2.1


    Very Likely [+3] [+2] [+1] [-1] [-2] [-3] Not Very likely

    9. How likely is Maybelline mascara to be affordable: (Test Affordability) Average 2.6


    Very Likely [+3] [+2] [+1] [-1] [-2] [-3] Not Very likely

    10. How likely is Clinique mascara to be affordable: (Test Affordability) Average 0.6
    Very Likely [+3] [+2] [+1] [-1] [-2] [-3] Not Very likely

    11. How likely is Maybelline mascara to be pigmented: (Test pigmentation) Average 2.1
    Very Likely [+3] [+2] [+1] [-1] [-2] [-3] Not Very likely

    12. How likely is Clinique mascara to be pigmented: (Test pigmentation) Average 2.1
    Very Likely [+3] [+2] [+1] [-1] [-2] [-3] Not Very likely
    Brooke Orenstein

    Private Copy of Survey Instrument Continued

    (AB) Affective Battery:


    13. I feel beautiful when I wear Maybelline mascara: (Test Self-Esteem) Average 1.8
    Strongly Agree [+3] [+2] [+1] [-1] [-2] [-3] Strongly Disagree

    14. I feel beautiful when I wear Clinique mascara: (Test Self-Esteem) Average 1.8
    Strongly Agree [+3] [+2] [+1] [-1] [-2] [-3] Strongly Disagree

    15. I feel confident when i wear Maybelline mascara: (Test Confidence) Average 2.0
    Strongly Agree [+3] [+2] [+1] [-1] [-2] [-3] Strongly Disagree

    16. I feel confident when I wear Clinique mascara: (Test Confidence) Average 2.4
    Strongly Agree [+3] [+2] [+1] [-1] [-2] [-3] Strongly Disagree

    17. I trust Maybelline mascara to be reliable: (Test Reliability) Average 1.9


    Strongly Agree [+3] [+2] [+1] [-1] [-2] [-3] Strongly Disagree

    18. I trust Clinique mascara to be reliable: (Test Reliability) Average 2.2


    Strongly Agree [+3] [+2] [+1] [-1] [-2] [-3] Strongly Disagree

    (I) Conative Battery:


    19. I have realized a need for a new mascara: (Test Problem Recognition) Average 0.4
    Strongly Agree [+3] [+2] [+1] [-1] [-2] [-3] Strongly Disagree

    20. I have researched different brands of mascara: (Test Info Search) Average 1.2
    Strongly Agree [+3] [+2] [+1] [-1] [-2] [-3] Strongly Disagree

    21. I have researched (can include talking to peers) the purchase of maybelline mascara: (Test
    Info Search) Average 1.0
    Strongly Agree [+3] [+2] [+1] [-1] [-2] [-3] Strongly Disagree

    22. I have researched (can include talking to peers) the purchase of Clinique mascara: (Test Info
    Search) Average 0
    Strongly Agree [+3] [+2] [+1] [-1] [-2] [-3] Strongly Disagree

    23. I have purchased Maybelline mascara: (Test Purchase) Average 0.85


    Very Likely [+3] [+2] [+1] [-1] [-2] [-3] Not very likely
    Brooke Orenstein

    Private Copy of Survey Instrument Continued

    24. I have purchased Clinique mascara: (Test Purchase) Average -1.1


    Very Likely [+3] [+2] [+1] [-1] [-2] [-3] Not very likely

    25. I plan to purchase Maybelline mascara in the next 28 days: (Test Purchase) Average 0.85
    Strongly Agree [+3] [+2] [+1] [-1] [-2] [-3] Strongly Disagree

    26. I plan to purchase Clinique mascara in the next 28 days: (Test Purchase) Average -1.1
    Strongly Agree [+3] [+2] [+1] [-1] [-2] [-3] Strongly Disagree

    27. I plan to repurchase my preferred mascara: (Test Post-Purchase) Average 2.7


    Strongly Agree [+3] [+2] [+1] [-1] [-2] [-3] Strongly Disagree

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