Name: __________________________________

Strand: ABM – 12

QUIZ NO. ___

Direction: Read each sentence and identify it is true or false. Write TRUE on the line before
each number if the sentence is true. If the statement is false, write FALSE.
__________ 1. Strengths and weaknesses can only be controlled.
__________ 2. Customers create the demand for products and services.
__________ 3. Effective partnership or relationship management with suppliers is
essential.
__________ 4. Standard raw materials will negatively affect product quality.
__________ 5. The demand for a company’s products and services is not affected by the
nature and intensity of competition.
__________ 6. Population increase rates can be particularly beneficial for mass
marketing efforts.
__________ 7. Opportunities and Threats are internal in nature and essentially
uncontrollable.
__________ 8. The natural macro-environment refers to natural resource inputs and
environmental concerns.
__________ 9. The socio-cultural macro-environment is predictable as the economic and
politico-legal macro-environment.
__________ 10. Political unrest may lead to government stability.

Answer Key:
1. FALSE 6. TRUE
2. TRUE 7. FALSE
3. TRUE 8. TRUE
4. FALSE 9. FALSE
5. FALSE 10. FALSE