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  • CB Apr 05, 2023

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    Astha Verma
    6 views2 pages
    The document discusses different levels of consumer involvement in purchasing products and services. It identifies three levels: 1. High involvement: When consumers spend a significant amount of time researching large purchase products. They carefully consider their options. 2. Routine involvement: For regularly purchased low-cost products bought monthly without much thought. Consumers typically stick to familiar brands. 3. Low involvement: Impulse purchases of products not typically bought, where consumers exert little effort in deciding.

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    The document discusses different levels of consumer involvement in purchasing products and services. It identifies three levels: 1. High involvement: When consumers spend a significant amount of time researching large purchase products. They carefully consider their options. 2. Routine involvement: For regularly purchased low-cost products bought monthly without much thought. Consumers typically stick to familiar brands. 3. Low involvement: Impulse purchases of products not typically bought, where consumers exert little effort in deciding.

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    © All Rights Reserved
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    6 views2 pages

    CB Apr 05, 2023

    Uploaded by

    Astha Verma
    The document discusses different levels of consumer involvement in purchasing products and services. It identifies three levels: 1. High involvement: When consumers spend a significant amount of time researching large purchase products. They carefully consider their options. 2. Routine involvement: For regularly purchased low-cost products bought monthly without much thought. Consumers typically stick to familiar brands. 3. Low involvement: Impulse purchases of products not typically bought, where consumers exert little effort in deciding.

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    © All Rights Reserved
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