FINAL DEFENSE

Customer Assistance and

Customer Loyalty in Select
Appliance Stores in Lemery
Group 6 - St. Uriel

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 Statement of the Problem

1. How do the customers assess the assistance given to them in select

appliance stores in Lemery?

2. How do the customers assess their loyalty to the select appliance stores
in Lemery?

3. Is there a significant relationship between the assessment of customer

assistance and customer loyalty in select appliance stores?

4. How can a customer assistance program be devised to improve the

assistance and customer loyalty in select appliance stores?

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 Respondents of the Study

For the study, there are 116 respondents from the select
appliance stores in Lemery, Batangas namely: Robinsons
Appliances, Royal Star Appliance Marketing Inc., SM
Appliance, Home Along, and FC Home Center. These
respondents are 18 years old and above.

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 Respondents of the Study

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 Results & Discussion
Table 3
Level of Customer Assistance from selected Appliance Store

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 Results & Discussion
Table 5
Level of Customer Loyalty from the selected Appliance Store

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 Results & Discussion
Table 7
Relationship between Customer Assistance and Customer Loyalty

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 Customer Assistance Program

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 Customer Assistance Program

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 Customer Assistance Program

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 Customer Assistance Program

https://geriandrea1218hern.wixsite.com/customerassistance
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 Conclusions

1. Most of the respondents agreed that the appliance stores provided good customer
assistance.
2. Most of the respondents agreed that there is customer loyalty given in the appliance stores.
3. There is a significant relationship between the customer assistance and customer loyalty in
select appliance stores in Lemery.
4. The proposed customer assistance program may help in enhancing the assistance skills of
employees from select appliance stores in Lemery. It would further improve their
relationships with the customers which will help them gain more loyalty.

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 Recommendations
1.The study’s findings may be used by appliance stores to provide better and new strategies
to enhance their customer assistance and gain more customer loyalty.

2. Employees can use the findings to educate themselves and apply serving it as a guide for
customer assistance.

3. The Customer Assistance Program may be used to improve the business owners’ and
employees’ customer assistance and be encouraged to provide more approaches to achieve
better customer loyalty in appliance stores.

4. Future researchers could do a similar study to further elaborate on this study’s findings.
They may also consider other aspects of customer assistance that may affect customer
loyalty in appliance stores.

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 Bibliography
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