As of my knowledge cut-off in September 2021, Apple's 

performance
management process may have evolved since then. However, based on historical
information, Apple has used a combination of goal-setting, performance reviews,
and feedback to manage employee performance. Here's an overview of some of
the key components:
1. Goal-setting: Employees are encouraged to set goals for themselves in
alignment with their team and the company's objectives. These goals help
employees focus on their key responsibilities and prioritize tasks that contribute
to the larger objectives of the organization.
2. Performance reviews: Apple typically conducts performance reviews on an
annual basis. During these reviews, managers assess employees' performance in
relation to their goals, job responsibilities, and the company's values. The review
process includes a self-assessment by the employee, as well as input from their
manager and, in some cases, peers or team members. This multi-faceted
approach allows for a more comprehensive understanding of the employee's
performance.
3. Continuous feedback: In addition to formal performance reviews, Apple
promotes a culture of continuous feedback. Managers are encouraged to provide
regular feedback to employees, both positive and constructive, to help them
grow and develop in their roles. This feedback can be delivered during one-on-
one meetings, team meetings, or informal check-ins.
4. Development opportunities: Apple recognizes the importance of employee
development and offers resources to help employees grow in their roles. This
may include internal and external training, mentorship programs, and
opportunities to work on cross-functional projects.
5. Performance-based rewards: Apple is known for offering competitive
compensation packages, which may include performance-based components like
bonuses, stock options, or other incentives. By tying rewards to performance,
Apple aims to motivate employees to achieve their goals and contribute to the
company's success.
Note that Apple's performance management process may vary across different
teams, roles, and regions, and the company may have updated or modified its
approach since September 2021.