Raciles, Aldrich Neil S.

BAFBANA
BSBA 2C

Activity 1.2

1. What do you know about the term “Big Data”?

- When we say Big Data, it is a data with a huge size. It is the

gathering or collecting information that is huge in volume and
always expanding exponentially.

2. How is big data analysis helpful in increasing business revenue?

- Big data analytics may provide businesses with individualized

suggestions and ideas by using predictive analysis. Thanks to big
data analytics, businesses can provide new products in response to
customer demands and preferences. Organizations utilize big data
analytics because of these features, which enable them to increase
their revenue.