SERVICE SERVICE SERVICE CHANNEL

Total Experience Management Try Before You Buy User Communities/ Loyalty Programs
Support Systems

Provide thoughtful, holistic
management of the consumer
experience across an offering’s
lifecycle.
ciputra@2015
Let customers test and experience Provide a communal resource for Provide benefits and / or discounts
an offering before investing in it. product and service support, use, to frequent and high-value
and extension. customers.
ciputra@2015 ciputra@2015 ciputra@2015

CHANNEL CHANNEL CHANNEL CHANNEL

Context Specific Cross-Selling Diversification Experience Center

Offer timely access to offerings that
are appropriate for a specific
location, occasion, or situation.
ciputra@2015
Offer appealing additional products,
services, or information that will
enhance an experience in situations
where customers want it.
ciputra@2015
Add and expand into new or Create space that encourages your
different channels. customers to interact with your
offerings—but purchase them
through a different channel.
ciputra@2015 ciputra@2015

CHANNEL CHANNEL CHANNEL CHANNEL

Flagship Store Go Direct Indirect Distribution Multi-Level Marketing

Create a retail outlet to showcase
quintessential brand and product
attributes.
ciputra@2015
Skip traditional retail channels
and connect directly with customers.
ciputra@2015
Use others as resellers who take
responsibility for delivering an
offering to the final user.
ciputra@2015
Sell bulk or packaged goods to an
affiliated but independent sales
force that turns around and
sells it for you.
ciputra@2015

CHANNEL CHANNEL CHANNEL BRAND

Non-Traditional Channels On-Demand Pop-Up Presence Brand Extension

Employ novel and relevant avenues Deliver goods in real-time whenever Create a noteworthy but temporary Offer a new product or service
to reach and service customers. or wherever they are desired. environment to showcase and / or under the umbrella of an existing
sell offerings. brand.

ciputra@2015 ciputra@2015 ciputra@2015 ciputra@2015

BRAND BRAND BRAND BRAND

Brand Leverage Certification Co-Branding Component Branding

Allow others to use your brand
name to lend them your credibility
and extend your company’s reach.
ciputra@2015
Develop a brand or mark that
signifies and ensures certain
desirable characteristics in
thirdparty offerings.
ciputra@2015
Combine brands to mutually r Brand a discrete piece of the
einforce key attributes or enhance offering to make the whole appear
the credibility of an offering. more valuable.
ciputra@2015 ciputra@2015