PRODUCT PERFORMANCE PRODUCT PERFORMANCE PRODUCT PERFORMANCE PRODUCT PERFORMANCE

Focus Performance Simplification Safety Styling

Design a product or service for a Omit superfluous details, features, Increase the customer’s level of Impart a noteworthy style, fashion,
particular audience. and interactions to reduce confidence and security. or image to create a product that
complexity. customers covet.

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PRODUCT PERFORMANCE PRODUCT SYSTEM PRODUCT SYSTEM PRODUCT SYSTEM

Superior Product Complements Extensions/Plug-ins Integrated Offering

Develop an offering of exceptional Sell additional related or peripheral Allow additions from internal or Combine otherwise discrete
design, quality, and/or experience. products or services to a customer. third-party resources that add components into a complete
functionality. experience.

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RODUCT SYSTEM PRODUCT SYSTEM PRODUCT SYSTEM SERVICE

Modular Systems Product Bundling Product/Service Platforms Added Value

Provide a set of individual
components that can be used
independently, but gain utility when
combined.
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Put together several products for Develop systems that connect with Include an additional service or
sale as one combined offering. other partner products and services function as part of the base price.
to create a holistic offering.
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SERVICE SERVICE SERVICE SERVICE

Concierge Guarantee Lease or Loan Loyalty Programs

Provide premium service by taking Remove customer risk of lost money Let customers pay over time to Provide benefits and / or discounts
on tasks for which customers or time from product failure or lower their upfront costs. to frequent and high-value
don’t have time. purchase error. customers.

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SERVICE SERVICE SERVICE SERVICE

Personalized Service Self-Service Superior Service Supplementary Service

Use the customer’s own information Provide users with control over Provide service(s) of higher quality, Offer ancillary services that fit with
to provide perfectly calibrated activities that would otherwise efficacy, or which offer(s) a better your offering.
service require an intermediary to complete. experience than any competitor.

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