Assignment 6

Click on the suitable alternative.

1. If there is no match between the celebrity and the brand, the audience will remember
the celebrity instead of the brand. This effect is known as:
a. Black and White Effect
b. Vampire Effect
c. Rainbow Effect
d. None of the above
Ans. b.
Explanation: This is the correct definition of the Vampire Effect.

2. On the ‘basis of the nature of relations’ among the family members, a family can be
classified into two main types:
a. Conjugal and Consanguine
b. Nuclear and Joint
c. Polygamous and Polyandrous
d. None of the above
Ans. a.
Explanation: This is the classification of family based on the nature of relations.

3. ________________ refers to ‘older, married, with grown-up dependent children.’

a. Full Nest 1
b. Full Nest 2
c. Full Nest 3
d. Empty Nest
Ans. c.
Explanation: This is the correct classification of Full nest 3.

4. There are generally four ways that families usually use to resolve conflict:
a. Problem-Identification, Information Search, Buying, Consuming
b. Problem-Solving, Persuasion, Bargaining, and Politicking
c. Problem-Creation, Problem-Solving, Solution-Testing, Reviewing
d. None of the above
Ans. b.
Explanation: These are the correct ways of resolving conflict.

5. When there is some alteration in technology, keeping the fundamental purpose of

using the product almost the same, then we call it __________ innovation—e.g., jet vs
propeller aircraft.
a. Continuous
b. Discontinuous
c. Dynamically Continuous
d. None of the above.
Ans. c.
 Explanation: This is the definition of Dynamically Continuous innovation.

6. ______________ form the last consumer category to adopt an innovation.

a. Late Majority
b. Laggards
c. Late Minority
d. None of the above
Ans. b.
Explanation: Laggards form the last consumer category to adopt an innovation.

7. According to Rogers (2003), the innovation-decision process comprises five basic

phases. Which among the following options does not represent such phases?
a. Knowledge
b. Persuasion
c. Implementation
d. Production
Ans. d.
Explanation: Five basic phases are a, b, c, Decision, and Confirmation.

8. Rogers (2003) defined ______________ as “the degree to which an innovation may

be experimented with on a limited basis.”
a. Compatibility
b. Complexity
c. Trialability
d. None of the above.
Ans. c.
Explanation: This is the correct definition of Trialability.

9. When the diffusion forms a permanent purchase pattern, it becomes:

a. Innovation
b. Adoption
c. Consumption
d. None of the above
Ans. b.
Explanation: This is the correct definition of Adoption.

10. ____________ refers to the propensity of new products, practices, or ideas to be

stretched among people.
a. Innovation
b. Diffusion
c. Adoption
d. None of the above
Ans. b.
Explanation: This is the correct definition of diffusion.